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Social Snippets

That's Not Canon Productions

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Social Snippets

Social Snippets

That's Not Canon Productions

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About Us

Let's Cut to the Chase: We know Social Media.

And we’re here to answer your questions about it! Think of us as your Social Media Dolly Doctor, your go-to gals, your secret weapon.

With our phones in one hand and a coffee in the other, the Social Cut team is here to help small businesses and the digitally curious tackle social media challenges. We’re a boutique creative agency, based in Brisbane, with a social media first approach to digital marketing.

We believe digital marketing is about having a conversation, so if you have any questions about growing your business in the digital world (from copywriting, to content creation, to campaign activation and anything in between) ask us!

Latest Episodes

The Fine Art of Twitter Wars

This week’s episode is a bonus, and a little different: We’re going to be stepping out the timeline of current events are disrupting, shaping and threatening the social media landscape. As we mention in the beginning, we are not experts in the political aspects of these issues. We don’t want to detract from the importance of the Black Lives Matter movement, or in any way diminish it and the implications it has. We are engaging with the topic within the context of our professional expertise, and examining the repercussions within the confines of the social media and digital marketing industry.

36 MIN3 w ago
Comments
The Fine Art of Twitter Wars

Year of Podcasts

This week we had the great pleasure of interviewing podcast expert, producer, and adviser Zane C Weber! Zane talks us through the basics of starting a podcast, the lay of the land, and give some insights on what value it could offer your business. This week’s question is from Ash, who asks: Is having a podcast an effective and cheap way to promote my business?

35 MINJUN 1
Comments
Year of Podcasts

How to Win Press and Influence People

This week we talk about how you can get free (good) press! That’s right, there is a way you can collaborate with big names in media, no matter who you are. We also get to share that our passion project, Shop Brisbane, is up and running! Check out the website if you want the inside scoop on Brisbane’s Makers, Shakers, and Risk-Takers. You can also find it on Instagram and Facebook. This week’s question is from Jaimie, who asks: I’ve just launched a new product, and I want to get more exposure. What can I do?

25 MINMAY 18
Comments
How to Win Press and Influence People

Thinking Fast and Social: An Interview with Psychologist Peter Doyle

Social Cut has always been about collaboration and supporting our community in any way we can. This week we got a question about mental health, and as none of us are mental health experts, we brought one in! This is a special extended episode with Peter Doyle, a counselling and coaching psychologist. He is the founder of Guidelight psychology, and shares some great tips on how we can take of ourselves as individuals and within the workplace. This is our first Zoom podcast recording, the sound isn’t as crisp as usual and we’ll be continuing to improve the quality as we navigate a different way of doing things in between our usual (responsibly distanced) recordings. This week’s question is: This whole pandemic thing is really affecting my productivity. I find myself endlessly scrolling on my phone, and everyone on socials is somehow living their best life? Even the friends I have who have unfortunately lost their jobs seem to be feeling okay, and not like everything is a huge effort. How can I take better care of myself, but also use this to build my brand on social media seeing as I sort of have the time?

29 MINMAY 4
Comments
Thinking Fast and Social: An Interview with Psychologist Peter Doyle

The Success Platforms

Social media is an excellent way to market your business on a budget, and deciding where and how to invest your time will be a big part of determining your success. This week, the Social Cut team talk about the pros and cons of Facebook, Instagram, Snapchat, Tiktok, LinkedIn, Twitter and Pinterest. This week’s question is: I’m just starting out as a business but I have no idea what channels I should be on. How should I choose? What’s best for what? P.S. This episode was recorded in early March before the restrictions on gatherings came into play, and since then the whole Social Cut team have been working from home and observing physical distancing. We’ve also been creating content to get you through, so follow us on Instagram to see what we’re up to!

25 MINAPR 20
Comments
The Success Platforms

12 Rules for Instagram Growth

This week the SC team give you the run down on how to organically grow your Instagram account. From copy writing to content tips and outreach strategies, this a great introduction for beginners, with plenty of tips for the more seasoned iger. This week’s question is: I can’t afford to run any ads so I need to really leverage my organic content as much as possible. Do you have any tips around growth hacking and copywriting which really converts? P.S. This episode was recorded in early March before the restrictions on gatherings came into play, and since then the whole Social Cut team have been working from home and observing social distancing. We’ve been creating content to get you through, so follow us on Instagram to see what we’re up to!

19 MINAPR 6
Comments
12 Rules for Instagram Growth

What Would Don Draper Do? FB Edition

We’re here to help you get the most out of a small budget, so you don’t get Zucked by the algorithm. This week’s question is: I really need to run some facebook ads for my business (I sell beauty products and have makeup artist services too) but I don’t know where to start.

24 MINMAR 24
Comments
What Would Don Draper Do? FB Edition

Instagram in The Time of Covid19

What a year this week has been. We were meant to be bringing you some workshops, but then Covid19 arrived and canceled everything. So instead, we’re taking to the airwaves to answer your social media questions. This week’s question is: I’m a small business owner and I’ve been hit pretty hard by the fires and now Covid19 (I’m a baker) how can I keep up my social media presence and use my Instagram to reach my audience and get my community behind me? And what is the deal with hashtags?!?!

22 MINMAR 24
Comments
Instagram in The Time of Covid19
the END

Latest Episodes

The Fine Art of Twitter Wars

This week’s episode is a bonus, and a little different: We’re going to be stepping out the timeline of current events are disrupting, shaping and threatening the social media landscape. As we mention in the beginning, we are not experts in the political aspects of these issues. We don’t want to detract from the importance of the Black Lives Matter movement, or in any way diminish it and the implications it has. We are engaging with the topic within the context of our professional expertise, and examining the repercussions within the confines of the social media and digital marketing industry.

36 MIN3 w ago
Comments
The Fine Art of Twitter Wars

Year of Podcasts

This week we had the great pleasure of interviewing podcast expert, producer, and adviser Zane C Weber! Zane talks us through the basics of starting a podcast, the lay of the land, and give some insights on what value it could offer your business. This week’s question is from Ash, who asks: Is having a podcast an effective and cheap way to promote my business?

35 MINJUN 1
Comments
Year of Podcasts

How to Win Press and Influence People

This week we talk about how you can get free (good) press! That’s right, there is a way you can collaborate with big names in media, no matter who you are. We also get to share that our passion project, Shop Brisbane, is up and running! Check out the website if you want the inside scoop on Brisbane’s Makers, Shakers, and Risk-Takers. You can also find it on Instagram and Facebook. This week’s question is from Jaimie, who asks: I’ve just launched a new product, and I want to get more exposure. What can I do?

25 MINMAY 18
Comments
How to Win Press and Influence People

Thinking Fast and Social: An Interview with Psychologist Peter Doyle

Social Cut has always been about collaboration and supporting our community in any way we can. This week we got a question about mental health, and as none of us are mental health experts, we brought one in! This is a special extended episode with Peter Doyle, a counselling and coaching psychologist. He is the founder of Guidelight psychology, and shares some great tips on how we can take of ourselves as individuals and within the workplace. This is our first Zoom podcast recording, the sound isn’t as crisp as usual and we’ll be continuing to improve the quality as we navigate a different way of doing things in between our usual (responsibly distanced) recordings. This week’s question is: This whole pandemic thing is really affecting my productivity. I find myself endlessly scrolling on my phone, and everyone on socials is somehow living their best life? Even the friends I have who have unfortunately lost their jobs seem to be feeling okay, and not like everything is a huge effort. How can I take better care of myself, but also use this to build my brand on social media seeing as I sort of have the time?

29 MINMAY 4
Comments
Thinking Fast and Social: An Interview with Psychologist Peter Doyle

The Success Platforms

Social media is an excellent way to market your business on a budget, and deciding where and how to invest your time will be a big part of determining your success. This week, the Social Cut team talk about the pros and cons of Facebook, Instagram, Snapchat, Tiktok, LinkedIn, Twitter and Pinterest. This week’s question is: I’m just starting out as a business but I have no idea what channels I should be on. How should I choose? What’s best for what? P.S. This episode was recorded in early March before the restrictions on gatherings came into play, and since then the whole Social Cut team have been working from home and observing physical distancing. We’ve also been creating content to get you through, so follow us on Instagram to see what we’re up to!

25 MINAPR 20
Comments
The Success Platforms

12 Rules for Instagram Growth

This week the SC team give you the run down on how to organically grow your Instagram account. From copy writing to content tips and outreach strategies, this a great introduction for beginners, with plenty of tips for the more seasoned iger. This week’s question is: I can’t afford to run any ads so I need to really leverage my organic content as much as possible. Do you have any tips around growth hacking and copywriting which really converts? P.S. This episode was recorded in early March before the restrictions on gatherings came into play, and since then the whole Social Cut team have been working from home and observing social distancing. We’ve been creating content to get you through, so follow us on Instagram to see what we’re up to!

19 MINAPR 6
Comments
12 Rules for Instagram Growth

What Would Don Draper Do? FB Edition

We’re here to help you get the most out of a small budget, so you don’t get Zucked by the algorithm. This week’s question is: I really need to run some facebook ads for my business (I sell beauty products and have makeup artist services too) but I don’t know where to start.

24 MINMAR 24
Comments
What Would Don Draper Do? FB Edition

Instagram in The Time of Covid19

What a year this week has been. We were meant to be bringing you some workshops, but then Covid19 arrived and canceled everything. So instead, we’re taking to the airwaves to answer your social media questions. This week’s question is: I’m a small business owner and I’ve been hit pretty hard by the fires and now Covid19 (I’m a baker) how can I keep up my social media presence and use my Instagram to reach my audience and get my community behind me? And what is the deal with hashtags?!?!

22 MINMAR 24
Comments
Instagram in The Time of Covid19
the END
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