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The Skinny on Beauty

Cheryl Hawley

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The Skinny on Beauty

The Skinny on Beauty

Cheryl Hawley

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Plays
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About Us

Interviews with leading experts in the beauty wheelhouse on building a successful brand through digital and influencer marketing.

Latest Episodes

Episode 54: How to Overcome Burnout

Let'stalk about the dreaded topic of how to overcome burnout! All successful businesses have at one point experienced burnout. So how do we recognize it and what are the best ways to overcome it? This week’s special guest Lisa Gornall joined the podcast to teach us tips and technique to deal with burnout. She is a mindset coach and author that focuses on energy work and teaching others how to take in positive energy and let go of the negative ones. For insider tips surrounding this and all podcast episodes, sign up for our newsletter atwww.unitesocially.org. Don't forget to screenshot while you are listening and share it on Instagram by tagging us @unitesocially or using the hashtag #theskinnyonbeautypodcast. Every month we announce one lucky and active listen to give a shout out to on our social media channels as a "thank you" for being part of our community. Speaking of community, join our private Facebook group for even more growth athttps://www.facebook.com/groups/affluentinflu...

24 MIN2019 NOV 14
Comments
Episode 54: How to Overcome Burnout

Episode 53: 5 Ways to Increase Sales on Instagram

It’s our 53rd episode of The Skinny on Beauty and we are sharing some of the industry’s best kept secrets with five ways to increase your sales on Instagram! Did you know that to date, there are about three billion and counting, who are now on social media? Amazing! Because of this growth, Instagram is now allowing you to make posts from your desktop. Thank you Instagram! Tune in to learn more tips that will help you grow your business. For insider tips surrounding this and all podcast episodes, sign up for our newsletter atwww.unitesocially.org. Don't forget to screenshot while you are listening and share it on Instagram by tagging us @unitesocially or using the hashtag #theskinnyonbeautypodcast. Every month we announce one lucky and active listen to give a shout out to on our social media channels as a "thank you" for being part of our community. Speaking of community, join our private Facebook group for even more growth athttps://www.facebook.com/groups/affluentinfluence/ Subsc...

13 MIN2019 OCT 9
Comments
Episode 53: 5 Ways to Increase Sales on Instagram

Episode 52: Event Marketing Strategies with Lerin Lockwood of Lion Latch

It's our 52nd episode of The Skinny on Beauty! Our host Cheryl Hawley gets the opportunity to speak to budding entrepreneur Lerin Lockwood about her invention, the Lion Latch. What is a Lion Latch? How did the idea come about to create this Lion Latch? Tune in to learn about how this high school coach took an idea, a little bit of encouragement, and turned it into small growing business! For insider tips surrounding this and all podcast episodes, sign up for our newsletter atwww.unitesocially.org. Don't forget to screenshot while you are listening and share it on Instagram by tagging us @unitesocially or using the hashtag #theskinnyonbeautypodcast. Every month we announce one lucky and active listen to give a shout out to on our social media channels as a "thank you" for being part of our community. Speaking of community, join our private Facebook group for even more growth athttps://www.facebook.com/groups/affluentinfluence/ Subscribe to the podcast so you can always be up-to-date ...

19 MIN2019 SEP 4
Comments
Episode 52: Event Marketing Strategies with Lerin Lockwood of Lion Latch

Episode 51: 4 Ways to Focus on Growing Your Business

In our 51st episode Cheryl Hawley shares some great marketing insights into ways to focus on growing your business. A questions she has been asked the most: HOW? How do I grow my business? These four tips which include: creating a vision, being collaborative, taking calculated risks, and saying no effectively, will be sure to help boost your business to the next level. For insider tips surrounding this and all podcast episodes, sign up for our newsletter atwww.unitesocially.org. Don't forget to screenshot while you are listening and share it on Instagram by tagging us @unitesocially or using the hashtag #theskinnyonbeautypodcast. Every month we announce one lucky and active listen to give a shout out to on our social media channels as a "thank you" for being part of our community. Speaking of community, join our private Facebook group for even more growth athttps://www.facebook.com/groups/affluentinfluence/ Subscribe to the podcast so you can always be up-to-date with the latest dig...

14 MIN2019 AUG 1
Comments
Episode 51: 4 Ways to Focus on Growing Your Business

Episode 50: How To Sell With Confidence With Lisa Hyde

In our 50th episode Cheryl Hawley sits down with Lisa Hyde from The Confidence Crown. Together they talk about entrepreneurship and what it takes to create synergy in business. WHAT YOU WILL LEARN: Tried-and-true approaches for selling with confidence. Lisa Hyde is a budding entrepreneur, beauty, health and wellness expert, and independent consultant with North America's #1 skin care brand, Rodan + Fields. Lisa recently released her first book, Be #StrongHER on Amazon where she shares insights on how to build confidence. BONUS! If you are looking to start your own podcast, check-out Cheryl's podcasting bootcamp or sign-up for her online podcasting course waitlist here:http://bit.ly/USPodcastBootcamp For insider tips surrounding this and all podcast episodes, sign up for our newsletter at www.unitesocially.org. Don't forget to screenshot while you are listening and share it on Instagram by tagging us @unitesocially or using the hashtag #theskinnyonbeautypodcast. Every month we announ...

21 MIN2019 JUL 12
Comments
Episode 50: How To Sell With Confidence With Lisa Hyde

Episode 49: Using Podcasts To Grow Your Business

WHAT YOU WILL LEARN: Cheryl Hawley shares 4 tips on how to grow your business through podcasting. In a world where Instagram is the main social app to search for and find not only influencers but joint ventures have you ever wondered how to stand out from the crowd? Well, we have a couple pointers for you in this podcast. Spoiler alert, you have to think about content that will boost your engagement. Whether you are on the consulting side of things as a entrepreneur looking for more work and partnerships. A brand looking for more influencers and collaborations or a influencer looking to build your credibility and content marketing - Podcasting is a great tool for you to use. In this 49th episode Cheryl tells you why. These tips are not to tell you how to start your own podcast. If you are interested in launching your own podcast and are local to Orange County, please check-out Cheryl'spodcasting bootcamp. If you aren't local and still want to learn how to podcast, join Cheryl's wait...

15 MIN2019 MAY 30
Comments
Episode 49: Using Podcasts To Grow Your Business

Episode 48: Secrets To Building A Profitable Tribe with Cholee Spicer, Creator & Founder of Femargent

WHAT YOU WILL LEARN: Strategies that both Cholee and I use to build profitable tribes online and offline. Cholee Spicer, is the creator and co-founder of Femargent a social app which allows women to connect both their social lives and work lives. This supportive community of like minded women entrepreneurs has reached from its roots in California across to the east coast. It is growing at a rapid speed, already surpassing 16k in community. Cholee shares some very powerful and unique tips on how to grow a successful tribe. For insider tips surrounding this and all podcast episodes, sign up for our newsletter at www.unitesocially.org. Don't forget to screenshot while you are listening and share it on Instagram by tagging us @unitesocially or #theskinnyonbeautypodcast. Every month we announce one lucky and active listen to give a shout out to on our social media channels as a "thank you" for being part of our community. Speaking of community, join our private Facebook group for even mo...

34 MIN2019 APR 12
Comments
Episode 48: Secrets To Building A Profitable Tribe with Cholee Spicer, Creator & Founder of Femargent

Avoiding 3 Common Social Media Marketing Mistakes

In our 37th episode of The Skinny On BeautyCheryl talks about 3 common social media marketing mistakes and how to avoid them. The world of digital marketing is vast It is easy to get lost in a million open tabs floating across your screen. It is even easier to get side-tracked, lazy and just plain frustrated with launching anything online. Would you agree? Over the last 11 years we’ve seen a lot of mistakes made. Our hope is that you will gain some valuable insights from this podcast that will save you time when building out your social media platforms. In this episode Cheryl covers the following mistakes: 1. Using Bots Or Trick To Gain Your Following 2. Self-Focused Content 3. Not Having a Why If you liked this episode please take a moment to let us know by writing a review for us on iTunes. You can also now be mentioned on our podcast by taking a screenshot of this episode while you are listening and tagging us on Instagram! Early-bird tickets are going on sale soon for our yearl...

13 MIN2019 MAR 16
Comments
Avoiding 3 Common Social Media Marketing Mistakes

046: Using Google Analytics To Enrich Your Content

Working with both brands and influencers to help them launch their online business is something we are very fond of doing. Over the years of consulting, we've been asked several questions on how to successfully using Google Analytics to enrich content. One way is to get officially trained through their Analytics Academy. Here you can receive a certificate of completion on any course by passing with a 80% of higher. Or, you can listen to this short podcast where Cheryl breaks down some very simple tips to guide you through to a better understanding and get you on your way. In this podcast you will learn: 1. What a bounce rate means. 2. Gain a clear understanding on how pages are performing. 3. The benefits of using a link shortener. 4. The one page on your website that should be clear and concise. A note on our podcasting event, we did just host our "How To Podcast" workshop. However, we still have our upcoming Podcast Bootcamp which will provide you with one-on-one training on how t...

17 MIN2019 FEB 5
Comments
046: Using Google Analytics To Enrich Your Content

Building Self Esteem In 2019 With Debbie Corley

Having actual self esteem in the age of digital hangouts can be challenging. Often, we find ourselves looking to see how many comments or likes a post that gets to validate our feelings about being socially vulnerable. This is just the modern day attachment to self esteem in a virtual world. However, what about life occurrences before the web which might have affected how we felt and viewed ourselves? Debra Corley founder of Tulifts, a sports bra insert, has had many challenges in her life which she could have allowed to negatively shape her identity. Instead, she chose to embrace her life by helping to empower women to feel and look great. Debra opens up in my exclusive interview about her lifelong lessons from being born with scoliosis and living through years of domestic violence. She shares her own path to finding self esteem and some very actionable tips. In This Episode You Will Learn: The story of how Tulifts was born Understand what scoliosis is Support for unhealthy relatio...

31 MIN2019 JAN 10
Comments
Building Self Esteem In 2019 With Debbie Corley

Latest Episodes

Episode 54: How to Overcome Burnout

Let'stalk about the dreaded topic of how to overcome burnout! All successful businesses have at one point experienced burnout. So how do we recognize it and what are the best ways to overcome it? This week’s special guest Lisa Gornall joined the podcast to teach us tips and technique to deal with burnout. She is a mindset coach and author that focuses on energy work and teaching others how to take in positive energy and let go of the negative ones. For insider tips surrounding this and all podcast episodes, sign up for our newsletter atwww.unitesocially.org. Don't forget to screenshot while you are listening and share it on Instagram by tagging us @unitesocially or using the hashtag #theskinnyonbeautypodcast. Every month we announce one lucky and active listen to give a shout out to on our social media channels as a "thank you" for being part of our community. Speaking of community, join our private Facebook group for even more growth athttps://www.facebook.com/groups/affluentinflu...

24 MIN2019 NOV 14
Comments
Episode 54: How to Overcome Burnout

Episode 53: 5 Ways to Increase Sales on Instagram

It’s our 53rd episode of The Skinny on Beauty and we are sharing some of the industry’s best kept secrets with five ways to increase your sales on Instagram! Did you know that to date, there are about three billion and counting, who are now on social media? Amazing! Because of this growth, Instagram is now allowing you to make posts from your desktop. Thank you Instagram! Tune in to learn more tips that will help you grow your business. For insider tips surrounding this and all podcast episodes, sign up for our newsletter atwww.unitesocially.org. Don't forget to screenshot while you are listening and share it on Instagram by tagging us @unitesocially or using the hashtag #theskinnyonbeautypodcast. Every month we announce one lucky and active listen to give a shout out to on our social media channels as a "thank you" for being part of our community. Speaking of community, join our private Facebook group for even more growth athttps://www.facebook.com/groups/affluentinfluence/ Subsc...

13 MIN2019 OCT 9
Comments
Episode 53: 5 Ways to Increase Sales on Instagram

Episode 52: Event Marketing Strategies with Lerin Lockwood of Lion Latch

It's our 52nd episode of The Skinny on Beauty! Our host Cheryl Hawley gets the opportunity to speak to budding entrepreneur Lerin Lockwood about her invention, the Lion Latch. What is a Lion Latch? How did the idea come about to create this Lion Latch? Tune in to learn about how this high school coach took an idea, a little bit of encouragement, and turned it into small growing business! For insider tips surrounding this and all podcast episodes, sign up for our newsletter atwww.unitesocially.org. Don't forget to screenshot while you are listening and share it on Instagram by tagging us @unitesocially or using the hashtag #theskinnyonbeautypodcast. Every month we announce one lucky and active listen to give a shout out to on our social media channels as a "thank you" for being part of our community. Speaking of community, join our private Facebook group for even more growth athttps://www.facebook.com/groups/affluentinfluence/ Subscribe to the podcast so you can always be up-to-date ...

19 MIN2019 SEP 4
Comments
Episode 52: Event Marketing Strategies with Lerin Lockwood of Lion Latch

Episode 51: 4 Ways to Focus on Growing Your Business

In our 51st episode Cheryl Hawley shares some great marketing insights into ways to focus on growing your business. A questions she has been asked the most: HOW? How do I grow my business? These four tips which include: creating a vision, being collaborative, taking calculated risks, and saying no effectively, will be sure to help boost your business to the next level. For insider tips surrounding this and all podcast episodes, sign up for our newsletter atwww.unitesocially.org. Don't forget to screenshot while you are listening and share it on Instagram by tagging us @unitesocially or using the hashtag #theskinnyonbeautypodcast. Every month we announce one lucky and active listen to give a shout out to on our social media channels as a "thank you" for being part of our community. Speaking of community, join our private Facebook group for even more growth athttps://www.facebook.com/groups/affluentinfluence/ Subscribe to the podcast so you can always be up-to-date with the latest dig...

14 MIN2019 AUG 1
Comments
Episode 51: 4 Ways to Focus on Growing Your Business

Episode 50: How To Sell With Confidence With Lisa Hyde

In our 50th episode Cheryl Hawley sits down with Lisa Hyde from The Confidence Crown. Together they talk about entrepreneurship and what it takes to create synergy in business. WHAT YOU WILL LEARN: Tried-and-true approaches for selling with confidence. Lisa Hyde is a budding entrepreneur, beauty, health and wellness expert, and independent consultant with North America's #1 skin care brand, Rodan + Fields. Lisa recently released her first book, Be #StrongHER on Amazon where she shares insights on how to build confidence. BONUS! If you are looking to start your own podcast, check-out Cheryl's podcasting bootcamp or sign-up for her online podcasting course waitlist here:http://bit.ly/USPodcastBootcamp For insider tips surrounding this and all podcast episodes, sign up for our newsletter at www.unitesocially.org. Don't forget to screenshot while you are listening and share it on Instagram by tagging us @unitesocially or using the hashtag #theskinnyonbeautypodcast. Every month we announ...

21 MIN2019 JUL 12
Comments
Episode 50: How To Sell With Confidence With Lisa Hyde

Episode 49: Using Podcasts To Grow Your Business

WHAT YOU WILL LEARN: Cheryl Hawley shares 4 tips on how to grow your business through podcasting. In a world where Instagram is the main social app to search for and find not only influencers but joint ventures have you ever wondered how to stand out from the crowd? Well, we have a couple pointers for you in this podcast. Spoiler alert, you have to think about content that will boost your engagement. Whether you are on the consulting side of things as a entrepreneur looking for more work and partnerships. A brand looking for more influencers and collaborations or a influencer looking to build your credibility and content marketing - Podcasting is a great tool for you to use. In this 49th episode Cheryl tells you why. These tips are not to tell you how to start your own podcast. If you are interested in launching your own podcast and are local to Orange County, please check-out Cheryl'spodcasting bootcamp. If you aren't local and still want to learn how to podcast, join Cheryl's wait...

15 MIN2019 MAY 30
Comments
Episode 49: Using Podcasts To Grow Your Business

Episode 48: Secrets To Building A Profitable Tribe with Cholee Spicer, Creator & Founder of Femargent

WHAT YOU WILL LEARN: Strategies that both Cholee and I use to build profitable tribes online and offline. Cholee Spicer, is the creator and co-founder of Femargent a social app which allows women to connect both their social lives and work lives. This supportive community of like minded women entrepreneurs has reached from its roots in California across to the east coast. It is growing at a rapid speed, already surpassing 16k in community. Cholee shares some very powerful and unique tips on how to grow a successful tribe. For insider tips surrounding this and all podcast episodes, sign up for our newsletter at www.unitesocially.org. Don't forget to screenshot while you are listening and share it on Instagram by tagging us @unitesocially or #theskinnyonbeautypodcast. Every month we announce one lucky and active listen to give a shout out to on our social media channels as a "thank you" for being part of our community. Speaking of community, join our private Facebook group for even mo...

34 MIN2019 APR 12
Comments
Episode 48: Secrets To Building A Profitable Tribe with Cholee Spicer, Creator & Founder of Femargent

Avoiding 3 Common Social Media Marketing Mistakes

In our 37th episode of The Skinny On BeautyCheryl talks about 3 common social media marketing mistakes and how to avoid them. The world of digital marketing is vast It is easy to get lost in a million open tabs floating across your screen. It is even easier to get side-tracked, lazy and just plain frustrated with launching anything online. Would you agree? Over the last 11 years we’ve seen a lot of mistakes made. Our hope is that you will gain some valuable insights from this podcast that will save you time when building out your social media platforms. In this episode Cheryl covers the following mistakes: 1. Using Bots Or Trick To Gain Your Following 2. Self-Focused Content 3. Not Having a Why If you liked this episode please take a moment to let us know by writing a review for us on iTunes. You can also now be mentioned on our podcast by taking a screenshot of this episode while you are listening and tagging us on Instagram! Early-bird tickets are going on sale soon for our yearl...

13 MIN2019 MAR 16
Comments
Avoiding 3 Common Social Media Marketing Mistakes

046: Using Google Analytics To Enrich Your Content

Working with both brands and influencers to help them launch their online business is something we are very fond of doing. Over the years of consulting, we've been asked several questions on how to successfully using Google Analytics to enrich content. One way is to get officially trained through their Analytics Academy. Here you can receive a certificate of completion on any course by passing with a 80% of higher. Or, you can listen to this short podcast where Cheryl breaks down some very simple tips to guide you through to a better understanding and get you on your way. In this podcast you will learn: 1. What a bounce rate means. 2. Gain a clear understanding on how pages are performing. 3. The benefits of using a link shortener. 4. The one page on your website that should be clear and concise. A note on our podcasting event, we did just host our "How To Podcast" workshop. However, we still have our upcoming Podcast Bootcamp which will provide you with one-on-one training on how t...

17 MIN2019 FEB 5
Comments
046: Using Google Analytics To Enrich Your Content

Building Self Esteem In 2019 With Debbie Corley

Having actual self esteem in the age of digital hangouts can be challenging. Often, we find ourselves looking to see how many comments or likes a post that gets to validate our feelings about being socially vulnerable. This is just the modern day attachment to self esteem in a virtual world. However, what about life occurrences before the web which might have affected how we felt and viewed ourselves? Debra Corley founder of Tulifts, a sports bra insert, has had many challenges in her life which she could have allowed to negatively shape her identity. Instead, she chose to embrace her life by helping to empower women to feel and look great. Debra opens up in my exclusive interview about her lifelong lessons from being born with scoliosis and living through years of domestic violence. She shares her own path to finding self esteem and some very actionable tips. In This Episode You Will Learn: The story of how Tulifts was born Understand what scoliosis is Support for unhealthy relatio...

31 MIN2019 JAN 10
Comments
Building Self Esteem In 2019 With Debbie Corley

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