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The Small Biz Marketing Podcast

Zoe Langenberg

1
Followers
2
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The Small Biz Marketing Podcast

The Small Biz Marketing Podcast

Zoe Langenberg

1
Followers
2
Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

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About Us

This podcast is for small business owners who want to overcome the noise online & create a powerful online brand

Latest Episodes

S03 E04 Would You Follow You?

There are a million [+1] misconceptions out there about social media and how to find success on social media for your business. One of them is the idea that each platform is here for you and your business, and that users will just ‘find you’. Oh… how wrong this is! Instead, in order to find success, you need to create *good* content, real human connections & and some hard work. In this podcast episode, we speak about the fact that there is no shortcut or hack that will lead to overnight success online. You need to put in the hard work and offer *value*. Interested in hearing more? Listen to the whole episode now. Find us here: Instagram: https://www.instagram.com/besocialmedia_/ Facebook: https://www.facebook.com/besocialmedia.com.au Website: https://www.besociallmedia.com.au/ Social Media Masterclass: https://besocialmedia.com.au/training Free Video Training: https://besocialmedia.com.au/video-for-social-training

22 min2 w ago
Comments
S03 E04 Would You Follow You?

S03 E03 How to Create Content Pillars for Social Media

Feel like you're creating the same boring content? Need ideas to create engaging content? Content pillars are the perfect solution for you. During this podcast episode, we will show you through the process [it's only 4 steps]. You will leave ready to create your own content pillars and an engaging content calendar. New episodes released every Monday Learn from Be Social Media: As mentioned, our workshops are now ONLINE! HORRAY! If you're based... *anywhere* jump on over to our website and book into one of our upcoming workshops. Workshops:www.besocialmedia.com.au/workshops Find us here: Instagram:https://www.instagram.com/besocialmedia_/ Facebook:https://www.facebook.com/besocialmedia.com.au Website:https://www.besocialmedia.com.au/

11 minAPR 20
Comments
S03 E03 How to Create Content Pillars for Social Media

S03 E02 Mistakes You're Making on your Paid Social Media Ads

Today's episode is a seriously juicy one! It's all about the mistakes you're making when you're running paid social media ads because boy oh boy you're making a lot of mistakes. You might know a few of these, but I recommend you grab a pen and take some notes because these mistakes could be costing you some serious money! New episodes released every Monday Learn from Be Social Media: As mentioned, our workshops are now ONLINE! HORRAY! If you're based... *anywhere* jump on over to our website and book into one of our upcoming workshops. Workshops:www.besocialmedia.com.au/workshops Find us here: Instagram:https://www.instagram.com/besocialmedia_/ Facebook:https://www.facebook.com/besocialmedia.com.au Website:https://www.besocialmedia.com.au/

15 minAPR 14
Comments
S03 E02 Mistakes You're Making on your Paid Social Media Ads

S03 E01 Why Social Media is a Long Game

Welcome back! It's season 3 (inspired by some serious self-isolation) and today Zoe is talking [read: ranting] about why social media is a long game and why you need to have a realistic timeline for your business to thrive on social media. This podcast is for you if you're neglecting your social media but expecting all sorts of magic from it! New episodes released every Monday Learn from Be Social Media: As mentioned, our workshops are now ONLINE! HORRAY! If you're based... *anywhere* jump on over to our website and book into one of our upcoming workshops. Workshops: www.besocialmedia.com.au/workshops Find us here: Instagram:https://www.instagram.com/besocialmedia_/ Facebook:https://www.facebook.com/besocialmedia.com.au Website:https://www.besocialmedia.com.au/

16 minAPR 5
Comments
S03 E01 Why Social Media is a Long Game

S02 E09 Create Content that Converts

We’re talking all about CONTENT! From who you are creating content, to what topics you create and everything in between we are talking all about content. Getting the basics of content right will really be the foundation of your marketing strategy, not just social media. The episode covers: Who are you creating content for? Create content that your audience wants to see Be an expert What should you create content about? Sign up for our 7-day FREE COURSE to kickstart your social media in 2020. What will be included? 7 lessons 2 bonus lesson with special guests A facebook group to ask questions A content calendar to plan the next 3 months of content Video tutorials Special offers to work with Be Social Media in 2020 Find us here: Instagram: https://www.instagram.com/besocialmedia_/ Facebook: https://www.facebook.com/besocialmedia.com.au Website: https://www.besocialmedia.com.au/

27 min2019 NOV 7
Comments
S02 E09 Create Content that Converts

S02 E08 It's time to audit your social media accounts

Why you need to audit your account: Most businesses are setting up their IG accounts and forgetting. Don’t put in the effort of creating content when it’s your account that isn’t working. LINKS // Is your website mobile friendly? Do you have a linktree/ website version? BRANDING // Is your display picture your logo? Is your account cohesive? Colours/ fonts/ photos. Are you using stock images? ENGAGEMENT // What posts are getting superior engagement? Why is this? What can you learn? BIO // Rewrite your bio. Does it say: what you do, who you do it for, how can they enquire/ book? ACCOUNT // do you have a business profile? NAME // create a searchable name in your IG name space? CONTACT // can they easily find your contact details? Sign up for our 7-day FREE COURSE to kickstart your social media in 2020. What will be included? 7 lessons 2 bonus lesson with special guests A facebook group to ask questions A content calendar to plan the next 3 months of content Video tutorials Special ...

18 min2019 NOV 4
Comments
S02 E08 It's time to audit your social media accounts

S02 E07 3 Things to Kickstart Your Social Media in 2020

Have you thought about your social media in 2020 and beyond? Try these three things and your feed will buzz. During the podcast, we will talk about goal setting, using video and photoshoots. Set some new social media goals for 2020 Start using video NOW (including IG stories and IGTV) Invest in a brand photoshoot Sign up for our 7-day FREE COURSE to kickstart your social media in 2020.You can sign up by visiting besocialmedia.com.au/plan2020. Our Free Course will be delivered via email straight into your inbox once you have signed up. It is that simple. Start with the basics around social media, delve into branding, learn how to prepare a content calendar and get stuck into videos and Instagram Stories. This is just a taster of what the course will include. I’ll let you in on a secret... there may be bonus lessons included from some of our favourite experts :) By the way, if you haven’t already heard, we’ve turned 1 this month and we’re giving away a huge prize! Sign up for your...

15 min2019 OCT 24
Comments
S02 E07 3 Things to Kickstart Your Social Media in 2020

S02 E06 Customer Awareness and Social Media

Talking about how it is important to understand the different levels of customer awareness when you are planning and creating your social media content and paid social media ads. We talk about the Five Levels of Awareness created by Eugene Schwartz and how you can actually create content that will help to funnel your potential clients from before they even know that they have a problem to the point that they will become customers and return customers. The stages we talk about are: Unaware Problem aware Solution aware Product aware Most aware By the way, if you haven’t already heard, we’ve turned 1 and we’re giving away a huge prize! Sign up for your chance to win here: besocialmedia.com.au/sign-up Find us here: Instagram: https://www.instagram.com/besocialmedia_/ Facebook: https://www.facebook.com/besocialmedia.com.au Website: https://www.zoelangenberg.com.au/

18 min2019 OCT 16
Comments
S02 E06 Customer Awareness and Social Media

S02 E05 How to Write Social Media Captions

Some of the most common social media concerns that business owners come to me with are: I don’t know what to write for my social media captions I don’t know how to write captions for my social media The posts I write aren’t getting any engagement In my 4 and ¾ years of writing social media captions I’ve definitely picked up a thing or two about what works and what doesn’t when it comes to writing captions for social media! This is not a “Your caption should be this many words long with this many emojis” episode or step by step guide. There’s more to social media captions than you think. This episode is for those who want to learn the fundamentals of creating awesome captions for social media. We talk about: Your strategy and goals Writing for your audience and not just your business Consider the customer journey Consistency Be bold - what is your brand personality Social media is not the place for your sales pitch Have a handy pen and pad ready to soak up these nuggets of w...

20 min2019 OCT 3
Comments
S02 E05 How to Write Social Media Captions

S02 E04 How to Energise Yourself for Productive Creativity

Are you doubting your creative ability?We’ve all had those moments! I’m here to let you know that you do have the capacity to improve upon your creativity skills. Sometimes factors like stress, tiredness, burnout or negativity can get in the way of us being our best creative selves. There are also things you can do during those tough times to boost your creativity. Some of these include: Mind mapping Asking your customers (or anyone really) questions and pay attention to what they have to say Don’t seek information from too many sources – stick to 2-3 for any particular topic Learn something new that is outside of what you do in your business Move to a new space/new surroundings Create a list of things you would do if you had no limits Be alone Look at what people are doing outside of your industry Take some (well deserved!) time off This episode was inspired by an article I recently read: Article: This Is Why You Don’t Think You’re Creative by Stephanie Vozza https://www.fast...

25 min2019 SEP 26
Comments
S02 E04 How to Energise Yourself for Productive Creativity

Latest Episodes

S03 E04 Would You Follow You?

There are a million [+1] misconceptions out there about social media and how to find success on social media for your business. One of them is the idea that each platform is here for you and your business, and that users will just ‘find you’. Oh… how wrong this is! Instead, in order to find success, you need to create *good* content, real human connections & and some hard work. In this podcast episode, we speak about the fact that there is no shortcut or hack that will lead to overnight success online. You need to put in the hard work and offer *value*. Interested in hearing more? Listen to the whole episode now. Find us here: Instagram: https://www.instagram.com/besocialmedia_/ Facebook: https://www.facebook.com/besocialmedia.com.au Website: https://www.besociallmedia.com.au/ Social Media Masterclass: https://besocialmedia.com.au/training Free Video Training: https://besocialmedia.com.au/video-for-social-training

22 min2 w ago
Comments
S03 E04 Would You Follow You?

S03 E03 How to Create Content Pillars for Social Media

Feel like you're creating the same boring content? Need ideas to create engaging content? Content pillars are the perfect solution for you. During this podcast episode, we will show you through the process [it's only 4 steps]. You will leave ready to create your own content pillars and an engaging content calendar. New episodes released every Monday Learn from Be Social Media: As mentioned, our workshops are now ONLINE! HORRAY! If you're based... *anywhere* jump on over to our website and book into one of our upcoming workshops. Workshops:www.besocialmedia.com.au/workshops Find us here: Instagram:https://www.instagram.com/besocialmedia_/ Facebook:https://www.facebook.com/besocialmedia.com.au Website:https://www.besocialmedia.com.au/

11 minAPR 20
Comments
S03 E03 How to Create Content Pillars for Social Media

S03 E02 Mistakes You're Making on your Paid Social Media Ads

Today's episode is a seriously juicy one! It's all about the mistakes you're making when you're running paid social media ads because boy oh boy you're making a lot of mistakes. You might know a few of these, but I recommend you grab a pen and take some notes because these mistakes could be costing you some serious money! New episodes released every Monday Learn from Be Social Media: As mentioned, our workshops are now ONLINE! HORRAY! If you're based... *anywhere* jump on over to our website and book into one of our upcoming workshops. Workshops:www.besocialmedia.com.au/workshops Find us here: Instagram:https://www.instagram.com/besocialmedia_/ Facebook:https://www.facebook.com/besocialmedia.com.au Website:https://www.besocialmedia.com.au/

15 minAPR 14
Comments
S03 E02 Mistakes You're Making on your Paid Social Media Ads

S03 E01 Why Social Media is a Long Game

Welcome back! It's season 3 (inspired by some serious self-isolation) and today Zoe is talking [read: ranting] about why social media is a long game and why you need to have a realistic timeline for your business to thrive on social media. This podcast is for you if you're neglecting your social media but expecting all sorts of magic from it! New episodes released every Monday Learn from Be Social Media: As mentioned, our workshops are now ONLINE! HORRAY! If you're based... *anywhere* jump on over to our website and book into one of our upcoming workshops. Workshops: www.besocialmedia.com.au/workshops Find us here: Instagram:https://www.instagram.com/besocialmedia_/ Facebook:https://www.facebook.com/besocialmedia.com.au Website:https://www.besocialmedia.com.au/

16 minAPR 5
Comments
S03 E01 Why Social Media is a Long Game

S02 E09 Create Content that Converts

We’re talking all about CONTENT! From who you are creating content, to what topics you create and everything in between we are talking all about content. Getting the basics of content right will really be the foundation of your marketing strategy, not just social media. The episode covers: Who are you creating content for? Create content that your audience wants to see Be an expert What should you create content about? Sign up for our 7-day FREE COURSE to kickstart your social media in 2020. What will be included? 7 lessons 2 bonus lesson with special guests A facebook group to ask questions A content calendar to plan the next 3 months of content Video tutorials Special offers to work with Be Social Media in 2020 Find us here: Instagram: https://www.instagram.com/besocialmedia_/ Facebook: https://www.facebook.com/besocialmedia.com.au Website: https://www.besocialmedia.com.au/

27 min2019 NOV 7
Comments
S02 E09 Create Content that Converts

S02 E08 It's time to audit your social media accounts

Why you need to audit your account: Most businesses are setting up their IG accounts and forgetting. Don’t put in the effort of creating content when it’s your account that isn’t working. LINKS // Is your website mobile friendly? Do you have a linktree/ website version? BRANDING // Is your display picture your logo? Is your account cohesive? Colours/ fonts/ photos. Are you using stock images? ENGAGEMENT // What posts are getting superior engagement? Why is this? What can you learn? BIO // Rewrite your bio. Does it say: what you do, who you do it for, how can they enquire/ book? ACCOUNT // do you have a business profile? NAME // create a searchable name in your IG name space? CONTACT // can they easily find your contact details? Sign up for our 7-day FREE COURSE to kickstart your social media in 2020. What will be included? 7 lessons 2 bonus lesson with special guests A facebook group to ask questions A content calendar to plan the next 3 months of content Video tutorials Special ...

18 min2019 NOV 4
Comments
S02 E08 It's time to audit your social media accounts

S02 E07 3 Things to Kickstart Your Social Media in 2020

Have you thought about your social media in 2020 and beyond? Try these three things and your feed will buzz. During the podcast, we will talk about goal setting, using video and photoshoots. Set some new social media goals for 2020 Start using video NOW (including IG stories and IGTV) Invest in a brand photoshoot Sign up for our 7-day FREE COURSE to kickstart your social media in 2020.You can sign up by visiting besocialmedia.com.au/plan2020. Our Free Course will be delivered via email straight into your inbox once you have signed up. It is that simple. Start with the basics around social media, delve into branding, learn how to prepare a content calendar and get stuck into videos and Instagram Stories. This is just a taster of what the course will include. I’ll let you in on a secret... there may be bonus lessons included from some of our favourite experts :) By the way, if you haven’t already heard, we’ve turned 1 this month and we’re giving away a huge prize! Sign up for your...

15 min2019 OCT 24
Comments
S02 E07 3 Things to Kickstart Your Social Media in 2020

S02 E06 Customer Awareness and Social Media

Talking about how it is important to understand the different levels of customer awareness when you are planning and creating your social media content and paid social media ads. We talk about the Five Levels of Awareness created by Eugene Schwartz and how you can actually create content that will help to funnel your potential clients from before they even know that they have a problem to the point that they will become customers and return customers. The stages we talk about are: Unaware Problem aware Solution aware Product aware Most aware By the way, if you haven’t already heard, we’ve turned 1 and we’re giving away a huge prize! Sign up for your chance to win here: besocialmedia.com.au/sign-up Find us here: Instagram: https://www.instagram.com/besocialmedia_/ Facebook: https://www.facebook.com/besocialmedia.com.au Website: https://www.zoelangenberg.com.au/

18 min2019 OCT 16
Comments
S02 E06 Customer Awareness and Social Media

S02 E05 How to Write Social Media Captions

Some of the most common social media concerns that business owners come to me with are: I don’t know what to write for my social media captions I don’t know how to write captions for my social media The posts I write aren’t getting any engagement In my 4 and ¾ years of writing social media captions I’ve definitely picked up a thing or two about what works and what doesn’t when it comes to writing captions for social media! This is not a “Your caption should be this many words long with this many emojis” episode or step by step guide. There’s more to social media captions than you think. This episode is for those who want to learn the fundamentals of creating awesome captions for social media. We talk about: Your strategy and goals Writing for your audience and not just your business Consider the customer journey Consistency Be bold - what is your brand personality Social media is not the place for your sales pitch Have a handy pen and pad ready to soak up these nuggets of w...

20 min2019 OCT 3
Comments
S02 E05 How to Write Social Media Captions

S02 E04 How to Energise Yourself for Productive Creativity

Are you doubting your creative ability?We’ve all had those moments! I’m here to let you know that you do have the capacity to improve upon your creativity skills. Sometimes factors like stress, tiredness, burnout or negativity can get in the way of us being our best creative selves. There are also things you can do during those tough times to boost your creativity. Some of these include: Mind mapping Asking your customers (or anyone really) questions and pay attention to what they have to say Don’t seek information from too many sources – stick to 2-3 for any particular topic Learn something new that is outside of what you do in your business Move to a new space/new surroundings Create a list of things you would do if you had no limits Be alone Look at what people are doing outside of your industry Take some (well deserved!) time off This episode was inspired by an article I recently read: Article: This Is Why You Don’t Think You’re Creative by Stephanie Vozza https://www.fast...

25 min2019 SEP 26
Comments
S02 E04 How to Energise Yourself for Productive Creativity
success toast
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