Himalaya: Listen. Learn. Grow.

4.8K Ratings
Open In App
title

Thinking Ahead: Your Leading-Edge Insights Podcast

GfK

Followers
Plays
Thinking Ahead: Your Leading-Edge Insights Podcast
23 minMAY 5
Play Episode
Comments
title

Details

While “trending” may have become a buzzword on social media, distinguishing the deeper trends and forces that drive consumer purchase demands rigor and insight. In this podcast, the leader of GfK Consumer Life in North America tells us how to tell a trend from a fad, why trends are essential for smart marketing decisions, and which consumer movements he is watching for the future.Consumer Life's latest eBooks: COVID-19 & Sustainability: https://hubs.ly/H0qk98V0 Influencers in a culture of doubt: https://hubs.ly/H0qk98C0