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Thinking Ahead: Your Leading-Edge Insights Podcast

GfK

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Thinking Ahead: Your Leading-Edge Insights Podcast
21 minMAY 14
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In this episode, we sit down for a panel discussion with GfK's Natasha Stevens, MRI-Simmons' Josh Pisano, and Dstillery's Chris Boon to talk about digital ad targeting. How are consumer “segments” developed? What can be done to make them more accurate? And why is data so important for accurate targetings?More Information:www.gfk.com/en-us