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USC Annenberg #PRFuture Podcast

USC Annenberg Center for Public Relations

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USC Annenberg #PRFuture Podcast

USC Annenberg #PRFuture Podcast

USC Annenberg Center for Public Relations

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Plays
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About Us

The PR Future podcast shares the latest trends and provides insight into the future of public relations and strategic communication. Produced by the Center for Public Relations (CPR) at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Fred Cook, #PRFuture features the inspiring stories of communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will shape it.

Latest Episodes

Racial Justice and Social Media Activism with #OscarsSoWhite Creator April Reign

Diversity and inclusion advocate and #OscarsSoWhite creator April Reign discusses how powerful social media tools are helping activists transform the conversation around race, representation, and social inequity. This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, available for free download at annenberg.usc.edu/gcr.

32 MIN1 w ago
Comments
Racial Justice and Social Media Activism with #OscarsSoWhite Creator April Reign

Leading Youth to Power: PR and Activism in Zero Hour, with Jamie Margolin

Eighteen-year-old activist Jamie Margolin recounts how the devastating effects of wildfires and hurricanes, alongside with the negligence of elected officials, led her to create Zero Hour: a youth-led movement aiming to create a global sense of urgency around the climate crisis. This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, which is available for free download at annenberg.usc.edu/gcr.

19 MINJUN 9
Comments
Leading Youth to Power: PR and Activism in Zero Hour, with Jamie Margolin

Sparking a National Movement: PR and Youth Activism in March For Our Lives, with Brendan Duff (Part II)

March For Our Lives co-founder Brendan Duff discusses why the organization has expanded its mission to focus on voter registration, how they have formed and maintained successful partnerships with the corporate world, and which PR tactics continue to be an essential part of their activism efforts. This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, which is available for free download atannenberg.usc.edu/gcr.

20 MINMAY 19
Comments
Sparking a National Movement: PR and Youth Activism in March For Our Lives, with Brendan Duff (Part II)

Sparking a National Movement: PR and Youth Activism in March For Our Lives, with Brendan Duff (Part I)

March For Our Lives co-founder Brendan Duff recalls how the organization came together after the shooting at Marjory Stoneman Douglas High School in Parkland, Florida. As the de facto media relations manager, Brendan explains how he used PR tools to bring their messages to a global stage. This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, which is available for free download atannenberg.usc.edu/gcr.

20 MINMAY 19
Comments
Sparking a National Movement: PR and Youth Activism in March For Our Lives, with Brendan Duff (Part I)
the END

Latest Episodes

Racial Justice and Social Media Activism with #OscarsSoWhite Creator April Reign

Diversity and inclusion advocate and #OscarsSoWhite creator April Reign discusses how powerful social media tools are helping activists transform the conversation around race, representation, and social inequity. This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, available for free download at annenberg.usc.edu/gcr.

32 MIN1 w ago
Comments
Racial Justice and Social Media Activism with #OscarsSoWhite Creator April Reign

Leading Youth to Power: PR and Activism in Zero Hour, with Jamie Margolin

Eighteen-year-old activist Jamie Margolin recounts how the devastating effects of wildfires and hurricanes, alongside with the negligence of elected officials, led her to create Zero Hour: a youth-led movement aiming to create a global sense of urgency around the climate crisis. This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, which is available for free download at annenberg.usc.edu/gcr.

19 MINJUN 9
Comments
Leading Youth to Power: PR and Activism in Zero Hour, with Jamie Margolin

Sparking a National Movement: PR and Youth Activism in March For Our Lives, with Brendan Duff (Part II)

March For Our Lives co-founder Brendan Duff discusses why the organization has expanded its mission to focus on voter registration, how they have formed and maintained successful partnerships with the corporate world, and which PR tactics continue to be an essential part of their activism efforts. This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, which is available for free download atannenberg.usc.edu/gcr.

20 MINMAY 19
Comments
Sparking a National Movement: PR and Youth Activism in March For Our Lives, with Brendan Duff (Part II)

Sparking a National Movement: PR and Youth Activism in March For Our Lives, with Brendan Duff (Part I)

March For Our Lives co-founder Brendan Duff recalls how the organization came together after the shooting at Marjory Stoneman Douglas High School in Parkland, Florida. As the de facto media relations manager, Brendan explains how he used PR tools to bring their messages to a global stage. This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, which is available for free download atannenberg.usc.edu/gcr.

20 MINMAY 19
Comments
Sparking a National Movement: PR and Youth Activism in March For Our Lives, with Brendan Duff (Part I)
the END
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