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The 90/10 Rule

RareSonance Media

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The 90/10 Rule

The 90/10 Rule

RareSonance Media

1
Followers
0
Plays
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About Us

A podcast about the little word, music...and the big word, BUSINESS. Industry professionals and special guests discuss music, contracts, marketing, technology & current events.

Latest Episodes

Go Underground For Real R&B with Drew Sanders

E#Rule045 This episode is all about Rick Ross cementing his position as one of Hip Hop’s elite. We also speak with Drew Sanders of R&B Untapped about his company that taps into the underground R&B scene. Believe it or not, this is where REAL R&B still lives. Visit his website here:http://www.rnbuntapped.com

--2017 APR 13
Comments
Go Underground For Real R&B with Drew Sanders

Trying To Bring Rap To A Pop Fight with Sparky Dee

E#Rule044 We are all witness to Remy Ma’s attempt at starting a rap beef with Nicki Minaj. We weren’t expecting it to turn pop, but obviously Remy brought the wrong kind of song to the battle. Our guest Sparky Dee is no stranger to battle rap. She was a part of the infamous battle arp […]

--2017 MAR 22
Comments
Trying To Bring Rap To A Pop Fight with Sparky Dee

Are You Global Or Local? with Amir Shaw

#Rule043 How does music affect your mood? Or is music an effect of your mood? Mood music is the first topic on today’s show. Next we discuss the differences between using the internet to make you an instant global artist or slowing the process down and building from your neighborhood. Our guest today, author, filmmaker […]

--2017 MAR 8
Comments
Are You Global Or Local? with Amir Shaw

Grammy Snubs And Acceptance Speech Duds

E#Rule042 Just in case you missed when Macklemore all but handed his Grammy to Kendrick Lamar, Adele spent the meat of her acceptance speech praising Beyonce in this year’s Grammy Award Show. Carlos Santana publicly commented that he was okay with Adele winning.Our discussion is dealing with whether or not this snub is indeed a […]

--2017 FEB 22
Comments
Grammy Snubs And Acceptance Speech Duds

Sometimes It Doesn’t Go As Planned

#Rule41 Chrissette Michelle accepted an opportunity to perform in front of the nation. How you feel about her choice may have more to do with your political stance than it does your enjoyment of good music. Atlanta’s studio ordinance was sold as many things, but in the end it was more about preventing smaller studio […]

--2017 FEB 8
Comments
Sometimes It Doesn’t Go As Planned

Baby Steps To Success with TJ Chapman

E#Rule040 Crossing over is a sensitive subject for most urban artists. It means access to new fans, new opportunities for endorsements, and overall broader success. However, this comes at the cost of neighborhood acceptance. This year’s Golden Globes 9shed new light on today’s new regime of urban music when Donald Glover thanked the Migos. What […]

--2017 JAN 18
Comments
Baby Steps To Success with TJ Chapman

Know Your Market with Tom White

E#Rule039 We wrap up 2016 and chat with Warner Music Group’s College rep, Tom White about marketing and promotion in the new era. Review Us Here http://getpodcast.reviews/id/1027246818

--2017 JAN 4
Comments
Know Your Market with Tom White

Are You Cut Out For This with Ray Daniels

E#Rule038 Vice President of Interscope Records, Ray Daniels joins us to discuss self accessing, understanding your chances for making it, and pivoting for success. Music from the show: Em Jai – What About Love https://itun.es/us/G9FWfb

--2016 DEC 21
Comments
Are You Cut Out For This with Ray Daniels

Building An Artist Brand with Karen Mason

E#Rule37 On this episode we discuss branding and why it is still very important to an artist trying to build a following. Marketing and branding expert, Karen Marie Mason joins us and tells us stories from her days working with some of your favorite artists. Visit her site: https://karenmariemason.com Review Us Here http://getpodcast.reviews/id/1027246818

--2016 DEC 7
Comments
Building An Artist Brand with Karen Mason

Trump, Hillary, and Music

E#Rule036 Today we bypassed our guest interview for a roundtable conversation about the current political climate. In case you didn’t know, your favorite artist probably supported Hillary Clinton into a landslide defeat. What impact did our musicians have on this result? In fact, what political statements do artists have the right to make? Can Lil […]

--2016 NOV 16
Comments
Trump, Hillary, and Music

Latest Episodes

Go Underground For Real R&B with Drew Sanders

E#Rule045 This episode is all about Rick Ross cementing his position as one of Hip Hop’s elite. We also speak with Drew Sanders of R&B Untapped about his company that taps into the underground R&B scene. Believe it or not, this is where REAL R&B still lives. Visit his website here:http://www.rnbuntapped.com

--2017 APR 13
Comments
Go Underground For Real R&B with Drew Sanders

Trying To Bring Rap To A Pop Fight with Sparky Dee

E#Rule044 We are all witness to Remy Ma’s attempt at starting a rap beef with Nicki Minaj. We weren’t expecting it to turn pop, but obviously Remy brought the wrong kind of song to the battle. Our guest Sparky Dee is no stranger to battle rap. She was a part of the infamous battle arp […]

--2017 MAR 22
Comments
Trying To Bring Rap To A Pop Fight with Sparky Dee

Are You Global Or Local? with Amir Shaw

#Rule043 How does music affect your mood? Or is music an effect of your mood? Mood music is the first topic on today’s show. Next we discuss the differences between using the internet to make you an instant global artist or slowing the process down and building from your neighborhood. Our guest today, author, filmmaker […]

--2017 MAR 8
Comments
Are You Global Or Local? with Amir Shaw

Grammy Snubs And Acceptance Speech Duds

E#Rule042 Just in case you missed when Macklemore all but handed his Grammy to Kendrick Lamar, Adele spent the meat of her acceptance speech praising Beyonce in this year’s Grammy Award Show. Carlos Santana publicly commented that he was okay with Adele winning.Our discussion is dealing with whether or not this snub is indeed a […]

--2017 FEB 22
Comments
Grammy Snubs And Acceptance Speech Duds

Sometimes It Doesn’t Go As Planned

#Rule41 Chrissette Michelle accepted an opportunity to perform in front of the nation. How you feel about her choice may have more to do with your political stance than it does your enjoyment of good music. Atlanta’s studio ordinance was sold as many things, but in the end it was more about preventing smaller studio […]

--2017 FEB 8
Comments
Sometimes It Doesn’t Go As Planned

Baby Steps To Success with TJ Chapman

E#Rule040 Crossing over is a sensitive subject for most urban artists. It means access to new fans, new opportunities for endorsements, and overall broader success. However, this comes at the cost of neighborhood acceptance. This year’s Golden Globes 9shed new light on today’s new regime of urban music when Donald Glover thanked the Migos. What […]

--2017 JAN 18
Comments
Baby Steps To Success with TJ Chapman

Know Your Market with Tom White

E#Rule039 We wrap up 2016 and chat with Warner Music Group’s College rep, Tom White about marketing and promotion in the new era. Review Us Here http://getpodcast.reviews/id/1027246818

--2017 JAN 4
Comments
Know Your Market with Tom White

Are You Cut Out For This with Ray Daniels

E#Rule038 Vice President of Interscope Records, Ray Daniels joins us to discuss self accessing, understanding your chances for making it, and pivoting for success. Music from the show: Em Jai – What About Love https://itun.es/us/G9FWfb

--2016 DEC 21
Comments
Are You Cut Out For This with Ray Daniels

Building An Artist Brand with Karen Mason

E#Rule37 On this episode we discuss branding and why it is still very important to an artist trying to build a following. Marketing and branding expert, Karen Marie Mason joins us and tells us stories from her days working with some of your favorite artists. Visit her site: https://karenmariemason.com Review Us Here http://getpodcast.reviews/id/1027246818

--2016 DEC 7
Comments
Building An Artist Brand with Karen Mason

Trump, Hillary, and Music

E#Rule036 Today we bypassed our guest interview for a roundtable conversation about the current political climate. In case you didn’t know, your favorite artist probably supported Hillary Clinton into a landslide defeat. What impact did our musicians have on this result? In fact, what political statements do artists have the right to make? Can Lil […]

--2016 NOV 16
Comments
Trump, Hillary, and Music
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