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Name Brands Podcast

CBS Local

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Followers
15
Plays
Name Brands Podcast

Name Brands Podcast

CBS Local

0
Followers
15
Plays
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About Us

Get the story behind the biggest and most-interesting brands in business. Hosts Roger Berkowitz (President & CEO, Legal Sea Foods) and Larry Gulko (Entrepreneur & Brand Strategist) introduce you to the names who drive the brands and the discover what makes these successful businesses dominate the competitive landscape. Part-marketing, part-business, all engaging. Subscribe to Name Brands at iTunes or at your favorite podcast provider.

Latest Episodes

Name Brands: Birkenstock CEO David Kahan On Turning Consumers Into Fans

Birkenstock CEO David Kahan joins Roger and Larry in studio. David discusses how Birkenstock embraces its company history and the differences between building a heritage brand vs. building an up and coming one. How do you build a lifestyle brand with an emotional connection to its fans and how do you leverage that connection for future success?

45 MINJAN 31
Comments
Name Brands: Birkenstock CEO David Kahan On Turning Consumers Into Fans

Name Brands: TB12 CEO John Burns On Building a Lasting Brand

Roger and Larry are joined in studio by TB12 CEO John Burns to discuss the evolution of Tom Brady’s health and wellness brand. Building on his twenty-years of experience in venture capital and executive leadership in the consumer sector, John shares his insight and gives a behind-the-scenes look at what it takes to build a successful and lasting company in today’s fast-changing economy.

49 MINJAN 16
Comments
Name Brands: TB12 CEO John Burns On Building a Lasting Brand

Name Brands: John Hancock CEO Marianne Harrison - The Future Landscape of the Insurance Industry

Roger and Larry welcome Marianne Harrison, CEO of John Hancock, the U.S. division of Toronto-based Manulife Financial Corporation, one of the largest insurers and fastest growing asset managers in the US. Marianne discusses everything from the beginnings of her career in public accounting to her ascent to the top of the male-dominated financial services industry. What are the differences between traditional life insurance and the newly trending ‘behavioral insurance’ and how do insurance companies help us live longer, healthier, more productive lives?

41 MINJAN 16
Comments
Name Brands: John Hancock CEO Marianne Harrison - The Future Landscape of the Insurance Industry

Name Brands: Jeff Smulyan – CEO and Founder of Emmis Communications Corporation

Jeff Smulyan joins Roger and Larry in studio. A one-time owner of The Seattle Mariners baseball team, Jeff is Chairman, CEO and Founder of Emmis, Communications Corporation, an Indianapolis–based diversified media company with operations in three U.S. markets. Jeff discusses the challenges in staying fresh and connected with a radio audience to ensure listener loyalty. In today’s fragmented consumer environment, how does one determine where to best spend their TV and radio ad dollars to create brand awareness? What is the best way to reach those consumers who’s interests align with that of our product or service and what does the future of content development look like?

33 MINJAN 16
Comments
Name Brands: Jeff Smulyan – CEO and Founder of Emmis Communications Corporation

Name Brands: Perdue Farms Chairman, Jim Perdue

How do you take chickens and make them into a brand? What’s the secret to becoming the largest producer of organic chicken in the country? Perdue Farms Chairman, Jim Perdue, sits down with Roger and Larry in studio to discuss the trap that most poultry companies fall into and how to build customer loyalty. Plus, Jim explains the biggest business lesson he received from his father, and why he believes that he’s in the people business, not the chicken business.

44 MIN2018 DEC 12
Comments
Name Brands: Perdue Farms Chairman, Jim Perdue

Name Brands: Sounding Off On Innovation with Bose Chairman Bob Maresca

How did noise-cancelling headphones develop into the hot, innovative product they are today? How has Bose Corporation carried on the legacy of Dr. Bose in an era of increasing competition? Bose Chairman Bob Maresca joins Roger and Larry in studio to discuss how he, as a researcher, learned to flex his business muscle to join the executive team and help the audio giant grow. Plus, he shares his experience working with the NFL and how his headphones ended up on the ears of all NFL coaches.

50 MIN2018 DEC 5
Comments
Name Brands: Sounding Off On Innovation with Bose Chairman Bob Maresca

Name Brands: The Past, Present and Future of Boston Development with Fallon Company Founder, President, and CEO Joe Fallon

How has Boston’s Seaport grown into the thriving development it is today? With costs always increasing, how do developers remain confident in their future with projects taking years to complete? Fallon Company CEO Joe Fallon, known for being a catalyst for change in Boston development, joins Roger and Larry in studio to discuss his experience in real estate development as well as the basic rules he has followed since starting his career.

46 MIN2018 NOV 28
Comments
Name Brands: The Past, Present and Future of Boston Development with Fallon Company Founder, President, and CEO Joe Fallon

Name Brands: Surviving and Thriving in Retail with Modell’s Sporting Goods CEO, Mitchell Modell

How does a sporting goods retailer like Modell’s thrive in a space where so many are failing? How do you break through the marketing noise and keep driving demand? What really happens with pre-produced championship apparel for a losing sports team? The CEO of an east coast retail icon and family dynasty, Mitchell Modell, joins Roger and Larry to share his experience on the show ‘Undercover Boss’ and the mantra he believes helps his business succeed.

51 MIN2018 OCT 24
Comments
Name Brands: Surviving and Thriving in Retail with Modell’s Sporting Goods CEO, Mitchell Modell

Name Brands: The Future of Entrepreneurship with Babson College President Kerry Healey

Are entrepreneurs born, or are they made? What are the challenges of building a college’s brand domestically vs. internationally? Babson College’s first female president, Kerry Healey joins Roger and Larry in studio to discuss this and much more, including a look ahead to the future of entrepreneurship and what she foresees for the next century of Babson’s growth.

47 MIN2018 OCT 17
Comments
Name Brands: The Future of Entrepreneurship with Babson College President Kerry Healey

Name Brands: From Football to 401ks - Putnam Investments President and CEO, Bob Reynolds

How has investment changed from the Baby Boomer generation to the Millennial generation? What is the future of social security? How does a former candidate for NFL Commissioner get involved in the finance business? Bob Reynolds joins Roger and Larry in studio to discuss his career journey from college referee to President and CEO of a corporation that manages more than $2 Billion dollars in assets.

35 MIN2018 OCT 10
Comments
Name Brands: From Football to 401ks - Putnam Investments President and CEO, Bob Reynolds

Latest Episodes

Name Brands: Birkenstock CEO David Kahan On Turning Consumers Into Fans

Birkenstock CEO David Kahan joins Roger and Larry in studio. David discusses how Birkenstock embraces its company history and the differences between building a heritage brand vs. building an up and coming one. How do you build a lifestyle brand with an emotional connection to its fans and how do you leverage that connection for future success?

45 MINJAN 31
Comments
Name Brands: Birkenstock CEO David Kahan On Turning Consumers Into Fans

Name Brands: TB12 CEO John Burns On Building a Lasting Brand

Roger and Larry are joined in studio by TB12 CEO John Burns to discuss the evolution of Tom Brady’s health and wellness brand. Building on his twenty-years of experience in venture capital and executive leadership in the consumer sector, John shares his insight and gives a behind-the-scenes look at what it takes to build a successful and lasting company in today’s fast-changing economy.

49 MINJAN 16
Comments
Name Brands: TB12 CEO John Burns On Building a Lasting Brand

Name Brands: John Hancock CEO Marianne Harrison - The Future Landscape of the Insurance Industry

Roger and Larry welcome Marianne Harrison, CEO of John Hancock, the U.S. division of Toronto-based Manulife Financial Corporation, one of the largest insurers and fastest growing asset managers in the US. Marianne discusses everything from the beginnings of her career in public accounting to her ascent to the top of the male-dominated financial services industry. What are the differences between traditional life insurance and the newly trending ‘behavioral insurance’ and how do insurance companies help us live longer, healthier, more productive lives?

41 MINJAN 16
Comments
Name Brands: John Hancock CEO Marianne Harrison - The Future Landscape of the Insurance Industry

Name Brands: Jeff Smulyan – CEO and Founder of Emmis Communications Corporation

Jeff Smulyan joins Roger and Larry in studio. A one-time owner of The Seattle Mariners baseball team, Jeff is Chairman, CEO and Founder of Emmis, Communications Corporation, an Indianapolis–based diversified media company with operations in three U.S. markets. Jeff discusses the challenges in staying fresh and connected with a radio audience to ensure listener loyalty. In today’s fragmented consumer environment, how does one determine where to best spend their TV and radio ad dollars to create brand awareness? What is the best way to reach those consumers who’s interests align with that of our product or service and what does the future of content development look like?

33 MINJAN 16
Comments
Name Brands: Jeff Smulyan – CEO and Founder of Emmis Communications Corporation

Name Brands: Perdue Farms Chairman, Jim Perdue

How do you take chickens and make them into a brand? What’s the secret to becoming the largest producer of organic chicken in the country? Perdue Farms Chairman, Jim Perdue, sits down with Roger and Larry in studio to discuss the trap that most poultry companies fall into and how to build customer loyalty. Plus, Jim explains the biggest business lesson he received from his father, and why he believes that he’s in the people business, not the chicken business.

44 MIN2018 DEC 12
Comments
Name Brands: Perdue Farms Chairman, Jim Perdue

Name Brands: Sounding Off On Innovation with Bose Chairman Bob Maresca

How did noise-cancelling headphones develop into the hot, innovative product they are today? How has Bose Corporation carried on the legacy of Dr. Bose in an era of increasing competition? Bose Chairman Bob Maresca joins Roger and Larry in studio to discuss how he, as a researcher, learned to flex his business muscle to join the executive team and help the audio giant grow. Plus, he shares his experience working with the NFL and how his headphones ended up on the ears of all NFL coaches.

50 MIN2018 DEC 5
Comments
Name Brands: Sounding Off On Innovation with Bose Chairman Bob Maresca

Name Brands: The Past, Present and Future of Boston Development with Fallon Company Founder, President, and CEO Joe Fallon

How has Boston’s Seaport grown into the thriving development it is today? With costs always increasing, how do developers remain confident in their future with projects taking years to complete? Fallon Company CEO Joe Fallon, known for being a catalyst for change in Boston development, joins Roger and Larry in studio to discuss his experience in real estate development as well as the basic rules he has followed since starting his career.

46 MIN2018 NOV 28
Comments
Name Brands: The Past, Present and Future of Boston Development with Fallon Company Founder, President, and CEO Joe Fallon

Name Brands: Surviving and Thriving in Retail with Modell’s Sporting Goods CEO, Mitchell Modell

How does a sporting goods retailer like Modell’s thrive in a space where so many are failing? How do you break through the marketing noise and keep driving demand? What really happens with pre-produced championship apparel for a losing sports team? The CEO of an east coast retail icon and family dynasty, Mitchell Modell, joins Roger and Larry to share his experience on the show ‘Undercover Boss’ and the mantra he believes helps his business succeed.

51 MIN2018 OCT 24
Comments
Name Brands: Surviving and Thriving in Retail with Modell’s Sporting Goods CEO, Mitchell Modell

Name Brands: The Future of Entrepreneurship with Babson College President Kerry Healey

Are entrepreneurs born, or are they made? What are the challenges of building a college’s brand domestically vs. internationally? Babson College’s first female president, Kerry Healey joins Roger and Larry in studio to discuss this and much more, including a look ahead to the future of entrepreneurship and what she foresees for the next century of Babson’s growth.

47 MIN2018 OCT 17
Comments
Name Brands: The Future of Entrepreneurship with Babson College President Kerry Healey

Name Brands: From Football to 401ks - Putnam Investments President and CEO, Bob Reynolds

How has investment changed from the Baby Boomer generation to the Millennial generation? What is the future of social security? How does a former candidate for NFL Commissioner get involved in the finance business? Bob Reynolds joins Roger and Larry in studio to discuss his career journey from college referee to President and CEO of a corporation that manages more than $2 Billion dollars in assets.

35 MIN2018 OCT 10
Comments
Name Brands: From Football to 401ks - Putnam Investments President and CEO, Bob Reynolds
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