Playlist · by Schimmel6
9 episodes, 6 hours 9 mins
The One Where We Start At The Beginning - I Love Marketing With Joe Polish And Dean Jackson - Episode #1
Posted in BlogPodcast How Dean turned his distaste for “real work” into money How Joe learned to use his smile (and sympathy) to make money The amazing story of the mysterious Jet-Ski Millionaire PLUS: A cliff-hanger ending…
S2E20 (Archive) - Real Time Advertising
From the Digital Box Set: This week, we look at Real Time Advertising. For over 100 years, most ad campaigns took months to produce. Suddenly, with the emergence of the Internet and social media, advertisers can react in minutes. From answering questions live on YouTube to the immediate messages brands put out during the blackout at this year's Super Bowl to instant marketing during snowstorms and hurricanes, it demonstrates how far advertising has come. It's no longer a game of inches, it's a game of seconds. This is an archived episode that aired originally on May 18, 2013.
#26 - Marketing with Podcasts, with John Wall
Many are getting into the podcast game in order to connect with an interested audience and build a brand. But creating a successful podcast is a lot more complicated than buying a couple of microphones and clicking “record.” If you’re in the marketing world, there’s a good chance you’ve heard John Wall on the “Marketing Over Coffee” podcast. In this episode, John shares five strategically tactical ideas for people venturing into the podcast world. John Wall, VP of Marketing, EventHero John speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer and co-host with Christopher S. Penn of “Marketing Over Coffee”, a weekly audio program on new and classic marketing. The podcast has been featured on iTunes, has hosted luminaries like Seth Godin, Chris Brogan, David Meerman Scott and Simon Sinek, and has been profiled by Forbes, CBS Evening News, The Associated Press, NECN, The Boston Globe, Boston Herald, and DM News. John is the au...
#21 - A look back at the future: Artificial Intelligence & Machine Learning, with Jim Sterne
You've likely heard the terms Artificial Intelligence and Machine Learning thrown around quite a bit. But what does it mean for you? What exactly is AI and how does it differ from Machine Learning? How will it affect marketing and what can we do to prepare for its impact on us? What are concrete examples of its use and what does it mean for our jobs? Should we be concerned? Join us as we invite Jim Sterne to look back at the future and answer this question for us: “If today is 10 years in the future, what would you have wanted to tell your today self about AI and Machine Learning?” In this episode, Jim will share with us the top 5 things you can do now to prepare for the coming AI revolution. Jim Sterne, Founder, eMetrics Summit Co-Founder Digital Analytics Association An internationally known speaker and consultant to Fortune 500 companies and Internet entrepreneurs, Jim Sterne spent more than twenty years in sales and marketing, measuring the value of Digital medium for creating...
#13 - Journey Mapping: Connecting the Customer Dots
Understanding your customer's journey is vital to the success of your business. If you can map out the steps in how a customer engages with you, you should – in theory – be able to figure out where and how each step either enhances or diminishes their propensity to engage further. Sounds simple, right? The reality is a lot more complex: multiple channels, multiple devices, organic growth and the ever present human fallibility in delivering a consistent experience, it all takes its toll. So why, at what point and how should an agency look to customer journey mapping as a process to engage in? What can we learn from other sectors where journey mapping drives value, and how can we apply the lessons to the digital agency sector? Guest - Bryan Eisenberg, Keynote Speaker, Advisor & NY Times Best Selling Author Bryan Eisenberg is the co-founder of BuyerLegends, a New York Times bestselling author, and serves as an advisory board member of several venture capital backed startup companies....
How to Create a 3-Month Content Calendar (The Step-by-Step Process)
Creating consistent content on a weekly basis is NOT always easy and it takes time, however, it’s a clear step that, should you commit to, will pay dividends in the success of your business. The question is: how do you make sure this weekly content gets done? You create a content plan. And I can help you with that!
7 Content Creation Ideas to Use When You’re Feeling Uninspired
I’ve got something tobring you back into the lightbecause we’re all human, right? You may be the most creative person EVER, but for whatever reason, there are times when content inspiration is elusive and it is a battle to come up with something new. This is especially true when you’ve been in the game for a while and feel like you’ve covered every angle of your industry. The good news is there are always more directions you can explore.
How to Create Your Promotional Calendar
This episode is meant to be yourgoal-setting workshop in a box—I’ve got everything you need to plan for 2018: How to do it,the questions to ask, and plenty of examples to inspire you to take action.
How to Create an Evergreen Lead Machine on YouTube
My guest today is an absolute YouTube boss and she’s going to guide us through her proven three phase method to creating a YouTube evergreen lead machine without using paid advertising. Sunny Lenarduzzi has a YouTube following of over 170,000 subscribers and and has helped her clients to go from zero to 100,000 subscribers and build their email lists from zero to 28,000 in less than 10 months (resulting in multiple 6-figure businesses).
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