title

Business of HYPE

HYPEBEAST Radio

57
Followers
510
Plays
Business of HYPE

Business of HYPE

HYPEBEAST Radio

57
Followers
510
Plays
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About Us

Business of HYPE with host jeffstaple is a weekly interview series that dives into the successful careers of well-known creatives, brand-builders and entrepreneurs from various corners of youth culture. We learn about the realities behind the dreams they’ve built with encouraging words of advice peppered along the way. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology and HYPETALKS.

Latest Episodes

Dre Hayes of The Foundation

Dre Hayes is the Co-Founder of The Foundation, a full service agency that owns, licenses and distributes various fashion brands, home goods, lifestyle and tech accessory brands. Founded in 2007 alongside Co-Founders, Antwain Freeman, Ari Langsdorf and Daniel Yadgard, The Foundation has repped brands from Creative Recreation and Super Sunglasses to current brands like Billionaire Boys Club, Kappa, Marshall Headphones, Polaroid and more. The Virginia Beach native breaks down his successful career from being the youngest sales representative at RP55 Group to eventually starting his own company based in New York and Los Angeles. Having gained experience from working with predominantly older, white sales men, Dre that this experience taught him the craftsmanship of sales which would become his base for everything else in his career. In this episode, he discusses why the keys to running a successful company, why doesn't like being the coolest guy in the room, the current state of e-commerce and so much more. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows The Anthropology, The HYPE Report and HYPETALKS. For more info: Dre Hayes Instagram: https://www.instagram.com/dre_hayes/?hl=en The Foundation Website: http://thefndtn.com/ The Foundation Instagram: https://www.instagram.com/the_fndtn/?hl=en

91 MIN3 d ago
Comments
Dre Hayes of The Foundation

Jessica Washick of Nike

Jessica Washick is a Senior Color Designer at Nike focusing on primarily on Air Force 1's for Men's Footwear. When she's not creating your favorite Nike AF1's (think interchangeable swooshes or double stacked eyestays) by day, she's a professional nail artist by night. Her instagram page gives us a glimpse into her thought process where jelly nails coincide with the AF1's jelly swoosh or her iridescent manicure cross over with the iridescent details on a sneaker. Both careers require meticulous attention to detail, and for Jessica, they draw inspiration from each other. The Parsons graduate boasts of an impressive resume where she's utilized her fashion design degree at Fossil, Rocawear, Marc Jacobs, Coach and more. During her seven year career at Coach, she began using nail art as a form of therapy from a bad break up and thus began her successful side hustle. Her website, U Don't Need a Man, U Need a Manicure was a hit success and she began taking freelance projects alongside her day job. Through a number of trial and error in her career, she breaks down how she landed her coveted role at Nike and balances her two careers today. Beyond her work, she stresses the importance of self-reflection and being able to "ask ourselves the hard questions", the value of finding a job that nourishes creativity and the often necessity to start over and take risks. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS. For more info:https://hypebeast.com/2020/2/jessica-washick-interview-business-of-hype-episode-66 Jessica Washick's Website: https://uneedamanicure.tumblr.com/ Jessica Washick's Instagram: https://www.instagram.com/jessicawashick/?hl=en

82 MIN1 w ago
Comments
Jessica Washick of Nike

Mister Cartoon

Mister Cartoon is a tattooist, graffiti artist, muralist, painter, designer, animator and most importantly a legendary artist from Los Angeles whose work stretches over four decades. His work can be seen on the arms of famous rappers, at local basketball games, on the soles of one's feet and more. Born Mark Machado, the Los Angeles native grew up in his father’s print shop where he was exposed to car culture, soul music and graffiti. His work has had an impenetrable mark through multiple generations, defining the rich Chicano and lowrider culture of Los Angeles. He's been a professional since high school, claiming success prior the existence of the internet, cellphone and social media. For Mister Cartoon, gigs relied on the word of mouth and the close-knit community of Los Angeles that he grew up in. While street art and streetwear were popular in the East Coast, artists like Mister Cartoon help place the West Coast on everyone's radar. His tattooing immortalized the popularity of fine-line tattoo and his murals made the Old English font emblematic of Los Angeles. He's had numerous sneaker and clothing collaborations, being one of the forerunners of artists chosen for a Nike collab. In this episode, he breaks down his expansive career, shares immeasurable words of advice and discusses his future plans within animation. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS. For more info: https://hypebeast.com/2020/2/mister-cartoon-interview-business-of-hype-jeffstaple-episode-65-tattoo-graffiti-sneakers-artist Mister Cartoon Instagram: https://www.instagram.com/misterctoons/ Mister Cartoon's website: http://www.mistercartoon.com/

80 MIN2 w ago
Comments
Mister Cartoon

Aurora James of Brother Vellies

The New York based designer, by way of Toronto, created her cult label Brother Vellies in 2013 after discovering her love for Veldskoen (known as vellies or “desert boots”) during a trip to Africa. Worn by numerous celebrities from Beyonce and Solange to Zendaya, Brother Vellies garnered a cult following, having won the CFDA Fashion Fund in 2015. Rather than a one-to-one model, Aurora created Brother Vellies in hopes to give jobs to local artisans in Africa by collaborating with their workshops to commission shoes and sell them back in the U.S. She emphasizes that America’s constant need for “fixing” overseas countries have caused a depletion of jobs in Africa—large donations being one of them. Brother Vellies has managed to create roughly 2,000 jobs overseas whilst maintaining an ethos of sustainable practices—utilizing vegetable tanned leathers, recycled tires and locally sourced materials from farmers worldwide. Six years into the business, Aurora still feels the brand has...

57 MIN3 w ago
Comments
Aurora James of Brother Vellies

Salehe Bembury of Versace

Salehe Bembury is Versace's Senior Designer of Men' Footwear and Sneakers. You might recognize one of his famous designs before even realizing he was behind it. From Yeezy's military boot and Cole Haan's LunarGrand shoe to Versace's Chain Reaction sneaker, Salehe boasts of an impressive resume. The Tribeca, New York native grew up surrounded by the arts with a passion for footwear because sneakers allowed a "sense of discovery." In this episode the modern day Renaissance man breaks down his vast career path from working at Payless and Fortune Footwear to Damon Dash's DD172, Cole Haan and Yeezy. He breaks it all down from graduating from Syracuse University and landing his first job to working with Kanye West and Donatella Versace. Under nearly a decade, Salehe has been able to cross paths and traverse different spaces within the fashion industry. He details how he's accustomed to constantly breaking stereotypes, why he enjoys being an "informative tool" and why it's important to "le...

99 MINJAN 27
Comments
Salehe Bembury of Versace

Drieke Leenknegt

Drieke Leenknegt is a Global Brand Innovator and Marketing Executive who worked at Nike for twenty years. Her work has been crucial in Nike's early development of Nike Sportswear, Nike Energy Marketing and Nike collaborations to name a few. The Belgium native describes her path to Nike as more "non-linear" in that her career had a more sporadic trajectory, having worked in radio and advertising before landing a role in their communications department. She would eventually work in various EMEA offices before relocating to their Portland office where she most recently was the Global Vice President of Influencer Marketing and Collaborations. Her imprint can be seen in notable collaborations such as Virgil x Nike's "The Ten", sacai x Nike's LDWaffle and Tom Sachs x NikeCraft Mars Yard and many more. Previously her roles have included Senior Brand Director of Nike Sportswear, Global Energy Director, Global Design Director Global Communications Director and Edge Marketing Leader. In this episode, Drieke tells us how Nike has stood the test of time, becoming sneaker culture's dominating force. Having worked with Mark Parker, Fraser Cooke and Sandy Bodecker, she shares with us immeasurable words of advice from the "Five Fundamentals Behind a Great Collaboration" to the importance of cross-pollination and story-telling. Later on she discusses that despite sneaker culture's current popularity, there's much more opportunity to be made. She emphasizes that "this is just the beginning". As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS. For more info: https://hypebeast.com/2020/1/drieke-leenknegt-nike-interview-business-of-hype-jeffstaple-episode-62 Drieke's Instagram: https://www.instagram.com/drieke3ke/

82 MINJAN 20
Comments
Drieke Leenknegt

Kerby Jean-Raymond of Pyer Moss

Kerby Jean-Raymond is the Founder of Pyer Moss and Artistic Director of Reebok Studies. Merging luxe and streetwear, Pyer Moss is the mens-and womenswear label changing the fashion industry by storm. Since 2013, Pyer Moss has had an impenetrable force gaining favor from notable celebrities, winning the CFDA Fashion Fund Prize, being named Forbes 30 under 30 and Times Next 100 List and much more. Despite his wild success, Kerby admits that his journey was riddled with failed investor relationships, battles of negotiating power, difficulties finding proper factories and more. Through it all what remained constant was his fervent passion for good design and a natural eye. In recent years, Pyer Moss has caught widespread attention in its politically active runway shows and seasonal campaigns portraying overlooked minority groups in America. In this episode the designer stresses that the "fashion formula" never worked for him, but harnessing the energy of “politics, societal conventions...

88 MINJAN 13
Comments
Kerby Jean-Raymond of Pyer Moss

Edson Sabajo & Guillaume “Gee” Schmidt of Patta

For our Season 7 opener, Jeff sits down with Edson Sabajo and Guillaume "Gee" Schmidt, Co-Founders of Dutch streetwear brand Patta. For the past 15 years, they've built a cult following where they've pioneered the movement of streetwear becoming architects for other upcoming brands to make way. Started in 2005, the two met working at popular vinyl store, Fat Beats, where they bonded over their love of hip-hop. The two eventually turned their hobby into a business and began traveling to cities worldwide to collect sneakers unavailable in Europe. Years into this business model, they eventually acquired accounts and have worked on popular collaborations with Asics, Nike, Mephisto and much more. Today they have a popular clothing brand, brick & mortar store, running team, foundation and music component. In this episode they discuss it all from days at Fat Beats to collaborating with Nike and much more. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS. Also check out our affiliated site, HYPEBAE and the launch of their new radio platform HYPEBAE Radio at https://hypebae.com/radio or on https://anchor.fm/schoolofsustainability For more info: https://hypebeast.com/2020/1/patta-interview-business-of-hype-jeffstaple-episode-60 Patta website: https://www.patta.nl/ Patta Instagram: https://www.instagram.com/patta_nl/?hl=en

63 MINJAN 6
Comments
Edson Sabajo & Guillaume “Gee” Schmidt of Patta

Special Ep: Behind the Baller Podcast with Ben Baller

As Business of HYPE preps for season 7 in the coming new year, we wanted to bring your attention to another podcast, Behind the Baller Podcast with Ben Baller: http://behindtheballerpod.com/.Previously, jeff interviewed the famed jeweler on an episode of Business of HYPE: https://hypebeast.com/2018/8/ben-baller-jeweler-life-story-interview-jeff-staple-busines-of-hype-episode-15 where he thoroughly discussed his tumultuous journey from music management all the way to becomingthe go-to jeweler. In this episode, the tables turn and Ben interviews jeff as a guest on his own show. Recorded at the Parker New York, the two talk asian representation, anecdotal stories about Mike Tyson, the inspiration behind naming Reed Space, their respective paths to a million dollars, the current state of sneaker culture, and so much more. As the host states, this is a show by "Ben Baller, not Ben Humble," so in this podcast you'll get to know a deeper side to the polyglot entrepreneur. Whether it's guests like jeffstaple and The Shoe Surgeon or Jordyn Woods and George Lopez, Ben leaves no room for a topic to be left behind. As always, thank you for tuning intoHYPEBEAST RadioandBusiness of HYPE. You can subscribe to our channel onApple,Spotifyor wherever else you get your podcasts. Feel free to hit Jeff on Twitter,@jeffstaple, or via email at questions@businessofhype.com, and he may answer your question on a future episode. Make sure to also check out Behind the Baller Podcast with Ben Baller, available wherever you get your podcasts. http://behindtheballerpod.com/ Behind the Baller Podcast on Spotify: https://open.spotify.com/show/6aNdkbamyMBZH0WbzhO0Kg Behind the Baller Podcast on Apple: https://podcasts.apple.com/us/podcast/behind-the-baller-podcast-with-ben-baller/id1475680946?ign-mpt=uo%3D2 Ben Baller on Business of HYPE on anchor : https://anchor.fm/businessofhype/episodes/Ben-Baller-e294q9/a-a5en7q Ben Baller on Business ofHYPE on Spotify: https://open.spotify.com/episode/2bIK4zcMQl7l2tKCuRM8F9?si=AxqiLHE2QLi_3jedlEvFuA Ben Baller on Business ofHYPE on Apple: https://podcasts.apple.com/us/podcast/ben-baller/id1242776507?i=1000417242595

75 MIN2019 DEC 22
Comments
Special Ep: Behind the Baller Podcast with Ben Baller

The Making of Business of HYPE

On the heels of its seventh season, the team behind Business of HYPE wanted to take advantage of this seasonal break to offer some insight into how each episode is produced. What most may not know is that our team consists of members situated all over the States, each having their own respective jobs. So what may seem like a casual conversation between two creatives in front of a microphone, takes much more detailed work behind-the-scenes. Our traveling host, jeffstaple, also runs his own business Staple Design & Staple Pigeon, while director Daniel Navetta runs creative agency Bryght Young Things. We also have a contributing sound engineer, David Rogers-Berry, editing all the way from Maine, while interludes are brought to you by associate producer and freelance content creator Sidney Pacampara as well as associate radio producer for HYPEBEAST, Christina Hong. From scheduling and interviewing, to sound engineering and distributing, we hope to provide an invaluable experience in each episode. So, if you've ever been curious how a podcast gets made or how to conduct an engaging and informative interview, tune in above and listen to our "Making of Business of HYPE" episode. As always, thank you for tuning intoHYPEBEAST RadioandBusiness of HYPE. You can subscribe to our channel onApple,Spotifyor wherever else you get your podcasts. Feel free to hit Jeff on Twitter,@jeffstaple, or via email at questions@businessofhype.com, and he may answer your question on a future episode. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows The HYPE Report: https://anchor.fm/thehypereport, MIC/LINE: https://anchor.fm/miclineshow , The Anthropology: https://anchor.fm/anthropology. Also check out our affiliated site, HYPEBAE and the launch of their new radio platform HYPEBAE Radio at https://hypebae.com/radio or on https://anchor.fm/schoolofsustainability

89 MIN2019 DEC 9
Comments
The Making of Business of HYPE

Latest Episodes

Dre Hayes of The Foundation

Dre Hayes is the Co-Founder of The Foundation, a full service agency that owns, licenses and distributes various fashion brands, home goods, lifestyle and tech accessory brands. Founded in 2007 alongside Co-Founders, Antwain Freeman, Ari Langsdorf and Daniel Yadgard, The Foundation has repped brands from Creative Recreation and Super Sunglasses to current brands like Billionaire Boys Club, Kappa, Marshall Headphones, Polaroid and more. The Virginia Beach native breaks down his successful career from being the youngest sales representative at RP55 Group to eventually starting his own company based in New York and Los Angeles. Having gained experience from working with predominantly older, white sales men, Dre that this experience taught him the craftsmanship of sales which would become his base for everything else in his career. In this episode, he discusses why the keys to running a successful company, why doesn't like being the coolest guy in the room, the current state of e-commerce and so much more. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows The Anthropology, The HYPE Report and HYPETALKS. For more info: Dre Hayes Instagram: https://www.instagram.com/dre_hayes/?hl=en The Foundation Website: http://thefndtn.com/ The Foundation Instagram: https://www.instagram.com/the_fndtn/?hl=en

91 MIN3 d ago
Comments
Dre Hayes of The Foundation

Jessica Washick of Nike

Jessica Washick is a Senior Color Designer at Nike focusing on primarily on Air Force 1's for Men's Footwear. When she's not creating your favorite Nike AF1's (think interchangeable swooshes or double stacked eyestays) by day, she's a professional nail artist by night. Her instagram page gives us a glimpse into her thought process where jelly nails coincide with the AF1's jelly swoosh or her iridescent manicure cross over with the iridescent details on a sneaker. Both careers require meticulous attention to detail, and for Jessica, they draw inspiration from each other. The Parsons graduate boasts of an impressive resume where she's utilized her fashion design degree at Fossil, Rocawear, Marc Jacobs, Coach and more. During her seven year career at Coach, she began using nail art as a form of therapy from a bad break up and thus began her successful side hustle. Her website, U Don't Need a Man, U Need a Manicure was a hit success and she began taking freelance projects alongside her day job. Through a number of trial and error in her career, she breaks down how she landed her coveted role at Nike and balances her two careers today. Beyond her work, she stresses the importance of self-reflection and being able to "ask ourselves the hard questions", the value of finding a job that nourishes creativity and the often necessity to start over and take risks. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS. For more info:https://hypebeast.com/2020/2/jessica-washick-interview-business-of-hype-episode-66 Jessica Washick's Website: https://uneedamanicure.tumblr.com/ Jessica Washick's Instagram: https://www.instagram.com/jessicawashick/?hl=en

82 MIN1 w ago
Comments
Jessica Washick of Nike

Mister Cartoon

Mister Cartoon is a tattooist, graffiti artist, muralist, painter, designer, animator and most importantly a legendary artist from Los Angeles whose work stretches over four decades. His work can be seen on the arms of famous rappers, at local basketball games, on the soles of one's feet and more. Born Mark Machado, the Los Angeles native grew up in his father’s print shop where he was exposed to car culture, soul music and graffiti. His work has had an impenetrable mark through multiple generations, defining the rich Chicano and lowrider culture of Los Angeles. He's been a professional since high school, claiming success prior the existence of the internet, cellphone and social media. For Mister Cartoon, gigs relied on the word of mouth and the close-knit community of Los Angeles that he grew up in. While street art and streetwear were popular in the East Coast, artists like Mister Cartoon help place the West Coast on everyone's radar. His tattooing immortalized the popularity of fine-line tattoo and his murals made the Old English font emblematic of Los Angeles. He's had numerous sneaker and clothing collaborations, being one of the forerunners of artists chosen for a Nike collab. In this episode, he breaks down his expansive career, shares immeasurable words of advice and discusses his future plans within animation. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS. For more info: https://hypebeast.com/2020/2/mister-cartoon-interview-business-of-hype-jeffstaple-episode-65-tattoo-graffiti-sneakers-artist Mister Cartoon Instagram: https://www.instagram.com/misterctoons/ Mister Cartoon's website: http://www.mistercartoon.com/

80 MIN2 w ago
Comments
Mister Cartoon

Aurora James of Brother Vellies

The New York based designer, by way of Toronto, created her cult label Brother Vellies in 2013 after discovering her love for Veldskoen (known as vellies or “desert boots”) during a trip to Africa. Worn by numerous celebrities from Beyonce and Solange to Zendaya, Brother Vellies garnered a cult following, having won the CFDA Fashion Fund in 2015. Rather than a one-to-one model, Aurora created Brother Vellies in hopes to give jobs to local artisans in Africa by collaborating with their workshops to commission shoes and sell them back in the U.S. She emphasizes that America’s constant need for “fixing” overseas countries have caused a depletion of jobs in Africa—large donations being one of them. Brother Vellies has managed to create roughly 2,000 jobs overseas whilst maintaining an ethos of sustainable practices—utilizing vegetable tanned leathers, recycled tires and locally sourced materials from farmers worldwide. Six years into the business, Aurora still feels the brand has...

57 MIN3 w ago
Comments
Aurora James of Brother Vellies

Salehe Bembury of Versace

Salehe Bembury is Versace's Senior Designer of Men' Footwear and Sneakers. You might recognize one of his famous designs before even realizing he was behind it. From Yeezy's military boot and Cole Haan's LunarGrand shoe to Versace's Chain Reaction sneaker, Salehe boasts of an impressive resume. The Tribeca, New York native grew up surrounded by the arts with a passion for footwear because sneakers allowed a "sense of discovery." In this episode the modern day Renaissance man breaks down his vast career path from working at Payless and Fortune Footwear to Damon Dash's DD172, Cole Haan and Yeezy. He breaks it all down from graduating from Syracuse University and landing his first job to working with Kanye West and Donatella Versace. Under nearly a decade, Salehe has been able to cross paths and traverse different spaces within the fashion industry. He details how he's accustomed to constantly breaking stereotypes, why he enjoys being an "informative tool" and why it's important to "le...

99 MINJAN 27
Comments
Salehe Bembury of Versace

Drieke Leenknegt

Drieke Leenknegt is a Global Brand Innovator and Marketing Executive who worked at Nike for twenty years. Her work has been crucial in Nike's early development of Nike Sportswear, Nike Energy Marketing and Nike collaborations to name a few. The Belgium native describes her path to Nike as more "non-linear" in that her career had a more sporadic trajectory, having worked in radio and advertising before landing a role in their communications department. She would eventually work in various EMEA offices before relocating to their Portland office where she most recently was the Global Vice President of Influencer Marketing and Collaborations. Her imprint can be seen in notable collaborations such as Virgil x Nike's "The Ten", sacai x Nike's LDWaffle and Tom Sachs x NikeCraft Mars Yard and many more. Previously her roles have included Senior Brand Director of Nike Sportswear, Global Energy Director, Global Design Director Global Communications Director and Edge Marketing Leader. In this episode, Drieke tells us how Nike has stood the test of time, becoming sneaker culture's dominating force. Having worked with Mark Parker, Fraser Cooke and Sandy Bodecker, she shares with us immeasurable words of advice from the "Five Fundamentals Behind a Great Collaboration" to the importance of cross-pollination and story-telling. Later on she discusses that despite sneaker culture's current popularity, there's much more opportunity to be made. She emphasizes that "this is just the beginning". As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS. For more info: https://hypebeast.com/2020/1/drieke-leenknegt-nike-interview-business-of-hype-jeffstaple-episode-62 Drieke's Instagram: https://www.instagram.com/drieke3ke/

82 MINJAN 20
Comments
Drieke Leenknegt

Kerby Jean-Raymond of Pyer Moss

Kerby Jean-Raymond is the Founder of Pyer Moss and Artistic Director of Reebok Studies. Merging luxe and streetwear, Pyer Moss is the mens-and womenswear label changing the fashion industry by storm. Since 2013, Pyer Moss has had an impenetrable force gaining favor from notable celebrities, winning the CFDA Fashion Fund Prize, being named Forbes 30 under 30 and Times Next 100 List and much more. Despite his wild success, Kerby admits that his journey was riddled with failed investor relationships, battles of negotiating power, difficulties finding proper factories and more. Through it all what remained constant was his fervent passion for good design and a natural eye. In recent years, Pyer Moss has caught widespread attention in its politically active runway shows and seasonal campaigns portraying overlooked minority groups in America. In this episode the designer stresses that the "fashion formula" never worked for him, but harnessing the energy of “politics, societal conventions...

88 MINJAN 13
Comments
Kerby Jean-Raymond of Pyer Moss

Edson Sabajo & Guillaume “Gee” Schmidt of Patta

For our Season 7 opener, Jeff sits down with Edson Sabajo and Guillaume "Gee" Schmidt, Co-Founders of Dutch streetwear brand Patta. For the past 15 years, they've built a cult following where they've pioneered the movement of streetwear becoming architects for other upcoming brands to make way. Started in 2005, the two met working at popular vinyl store, Fat Beats, where they bonded over their love of hip-hop. The two eventually turned their hobby into a business and began traveling to cities worldwide to collect sneakers unavailable in Europe. Years into this business model, they eventually acquired accounts and have worked on popular collaborations with Asics, Nike, Mephisto and much more. Today they have a popular clothing brand, brick & mortar store, running team, foundation and music component. In this episode they discuss it all from days at Fat Beats to collaborating with Nike and much more. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS. Also check out our affiliated site, HYPEBAE and the launch of their new radio platform HYPEBAE Radio at https://hypebae.com/radio or on https://anchor.fm/schoolofsustainability For more info: https://hypebeast.com/2020/1/patta-interview-business-of-hype-jeffstaple-episode-60 Patta website: https://www.patta.nl/ Patta Instagram: https://www.instagram.com/patta_nl/?hl=en

63 MINJAN 6
Comments
Edson Sabajo & Guillaume “Gee” Schmidt of Patta

Special Ep: Behind the Baller Podcast with Ben Baller

As Business of HYPE preps for season 7 in the coming new year, we wanted to bring your attention to another podcast, Behind the Baller Podcast with Ben Baller: http://behindtheballerpod.com/.Previously, jeff interviewed the famed jeweler on an episode of Business of HYPE: https://hypebeast.com/2018/8/ben-baller-jeweler-life-story-interview-jeff-staple-busines-of-hype-episode-15 where he thoroughly discussed his tumultuous journey from music management all the way to becomingthe go-to jeweler. In this episode, the tables turn and Ben interviews jeff as a guest on his own show. Recorded at the Parker New York, the two talk asian representation, anecdotal stories about Mike Tyson, the inspiration behind naming Reed Space, their respective paths to a million dollars, the current state of sneaker culture, and so much more. As the host states, this is a show by "Ben Baller, not Ben Humble," so in this podcast you'll get to know a deeper side to the polyglot entrepreneur. Whether it's guests like jeffstaple and The Shoe Surgeon or Jordyn Woods and George Lopez, Ben leaves no room for a topic to be left behind. As always, thank you for tuning intoHYPEBEAST RadioandBusiness of HYPE. You can subscribe to our channel onApple,Spotifyor wherever else you get your podcasts. Feel free to hit Jeff on Twitter,@jeffstaple, or via email at questions@businessofhype.com, and he may answer your question on a future episode. Make sure to also check out Behind the Baller Podcast with Ben Baller, available wherever you get your podcasts. http://behindtheballerpod.com/ Behind the Baller Podcast on Spotify: https://open.spotify.com/show/6aNdkbamyMBZH0WbzhO0Kg Behind the Baller Podcast on Apple: https://podcasts.apple.com/us/podcast/behind-the-baller-podcast-with-ben-baller/id1475680946?ign-mpt=uo%3D2 Ben Baller on Business of HYPE on anchor : https://anchor.fm/businessofhype/episodes/Ben-Baller-e294q9/a-a5en7q Ben Baller on Business ofHYPE on Spotify: https://open.spotify.com/episode/2bIK4zcMQl7l2tKCuRM8F9?si=AxqiLHE2QLi_3jedlEvFuA Ben Baller on Business ofHYPE on Apple: https://podcasts.apple.com/us/podcast/ben-baller/id1242776507?i=1000417242595

75 MIN2019 DEC 22
Comments
Special Ep: Behind the Baller Podcast with Ben Baller

The Making of Business of HYPE

On the heels of its seventh season, the team behind Business of HYPE wanted to take advantage of this seasonal break to offer some insight into how each episode is produced. What most may not know is that our team consists of members situated all over the States, each having their own respective jobs. So what may seem like a casual conversation between two creatives in front of a microphone, takes much more detailed work behind-the-scenes. Our traveling host, jeffstaple, also runs his own business Staple Design & Staple Pigeon, while director Daniel Navetta runs creative agency Bryght Young Things. We also have a contributing sound engineer, David Rogers-Berry, editing all the way from Maine, while interludes are brought to you by associate producer and freelance content creator Sidney Pacampara as well as associate radio producer for HYPEBEAST, Christina Hong. From scheduling and interviewing, to sound engineering and distributing, we hope to provide an invaluable experience in each episode. So, if you've ever been curious how a podcast gets made or how to conduct an engaging and informative interview, tune in above and listen to our "Making of Business of HYPE" episode. As always, thank you for tuning intoHYPEBEAST RadioandBusiness of HYPE. You can subscribe to our channel onApple,Spotifyor wherever else you get your podcasts. Feel free to hit Jeff on Twitter,@jeffstaple, or via email at questions@businessofhype.com, and he may answer your question on a future episode. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows The HYPE Report: https://anchor.fm/thehypereport, MIC/LINE: https://anchor.fm/miclineshow , The Anthropology: https://anchor.fm/anthropology. Also check out our affiliated site, HYPEBAE and the launch of their new radio platform HYPEBAE Radio at https://hypebae.com/radio or on https://anchor.fm/schoolofsustainability

89 MIN2019 DEC 9
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The Making of Business of HYPE
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