A conversation today with Tom Kelly, the vice president of communications at U.S. Ski and Snowboard (USSA). Tom is preparing to depart USSA in June after 32 years. He also serves as the chair of the International Ski Federation PR and Mass Media Committee, the chair of the board of the Alf Engen Ski Museum and the chair of the board of the U.S. Ski and Snowboard Hall of Fame. Because of Tom’s long history in the sport, I started by asking him to tell me about the evolution of the sport in this country. We then got into the system for managing athletes after they win Olympic medals, which I found very interesting.