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EDGE of the Web - An SEO Podcast for Today's Digital Marketer

Erin Sparks, Site Strategics

8
Followers
3
Plays
EDGE of the Web - An SEO Podcast for Today's Digital Marketer

EDGE of the Web - An SEO Podcast for Today's Digital Marketer

Erin Sparks, Site Strategics

8
Followers
3
Plays
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About Us

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

Latest Episodes

Dixon Jones - What Does Semantic Search Mean?

Dixon Jones rattles off some core concepts of semantic search and what it means to today’s SEO professional. Learn about the history of semantic search, Google’s patent development toward understanding things, not strings. Join us in the first of 2 parts, talking to a leader in the SEO field for over 20 years.

25 min1 d ago
Comments
Dixon Jones - What Does Semantic Search Mean?

Social Engagement in the SEO Industry with Kristina Azarenko

Kristina Azarenko provides us with an insight into the new SEO professional mindset. Specifically, we discuss why it’s important to participate in the SEO community, sharing information and how we have changed our engagement during COVID. How valuable is it to speak with your SEO colleagues? Is there a fear of reprisal if you share insight or observation on social media when you are an SEO professional?

35 min1 w ago
Comments
Social Engagement in the SEO Industry with Kristina Azarenko

Old SEO Tactics: What Not to Do in SEO with Kristina Azarenko

Kristina Azarenko joins the EDGE to discuss old SEO techniques and tactics that don’t hold water any more. Some techniques covered: PR bombing, DMOZ, link directories and much more. This is an important show to listen to if you are hiring SEO talent. Listen to the list and make sure they aren’t doing ANY of these bad SEO tactics, on the EDGE.

25 min1 w ago
Comments
Old SEO Tactics: What Not to Do in SEO with Kristina Azarenko

News with Shay Rowbottom

High levels of Engagement on LinkedIn: 722 Million Members LinkedIn continues to grow by leaps and bounds, as seen in a recent quarterly report from Microsoft. The Biggest Loser in the 2020 Election? Social Media Some say social media did too much censoring of Trump’s posts while others will say the platforms don’t do enough to control misinformation. Google Wants to Help Convert Static Website Content into Videos Businesses will be able to easily convert static website content in video assets

22 min1 w ago
Comments
News with Shay Rowbottom

News with Dixon Jones

Microsoft is calling its new free web analytics tool Clarity, and it’s meant to reveal what users are doing while visiting your site while also respecting their privacy by being GDPR compliant. Will Apple Leverage Google’s Antitrust Troubles to Launch a Search Engine? Now might be the time for Apple to make its move. How Natural Language and Passage Indexing will Impact SEO Taken together, these recent developments at Google indicate a pretty major evolution in search and what content gets surfac

24 min3 w ago
Comments
News with Dixon Jones

Podcast Monetization with Benjamin Shapiro

Part 2 of our interview with podcast entrepreneur, Benjamin Shapiro. In Part 1 we covered podcast growth techniques. Now, we cover the major points of monetization of a podcast: *How do you get a sponsor for your podcast? *What are good models for advertising rates on a podcast? *How does frequency play into podcast sponsorships? *What should advertisers know when starting to advertise on podcasts? *Is CPM going away as a podcast advertising model?

27 min3 w ago
Comments
Podcast Monetization with Benjamin Shapiro

News with Kristina Azarenko

Can Site Sections Affect Overall Site Ranking? Google’s John Mueller noted it depends on the data Google has and can get for the website. Given the huge number absentee and mail-in voting expected in the 2020 election, so Google will not allow for false claims about unsettled election results. The newest version of Google Analytics features AI-powered predictive insights, can track users across devices, increases granularity of data controls, and deeper integration with Google Ads.

24 min3 w ago
Comments
News with Kristina Azarenko

How to Grow Your Podcast with Benjamin Shapiro

Benjamin Shapiro, host of The MarTech podcast and Voices of Search podcast joins us to discuss key items that every podcaster should know when growing their podcast. Discussed are key points list: *How Benjamin got the MarTech podcast started. *What are the first steps in growing your podcast? *What does content curation mean and what does it mean for your podcast? *How long should a podcast be? *How does podcast advertising affect growth?

22 minOCT 28
Comments
How to Grow Your Podcast with Benjamin Shapiro

News with Benjamin Shapiro

Topics covered in this news break: Why Podcasters Need Google Podcasts Manager Podcasts Are the New Spoken-Word Channel Updated Google Quality Rater Guidelines Emphasize “Needs Met” Significant AI Search Changes Impact Many Queries WPBakery Vulnerability Poses Threat to 4.3 Million Sites

26 minOCT 21
Comments
News with Benjamin Shapiro

Fifteen Years of SEO with Will Critchlow

This week's featured guest is Will Critchlow, CEO of SearchPilot, a company owned by the founders of Distilled. SearchPilot focuses on its SEO A/B testing and meta-CMS technology (previously known as Distilled ODN). We covered a number of things regarding the history of Search and also deep-dived into the development of SearchPilot. After covering the last 15 years of SEO we went into how the machine learning era is going to evolve SEO. You won't want to miss EDGE of the Web episode 371!

58 minOCT 17
Comments
Fifteen Years of SEO with Will Critchlow

Latest Episodes

Dixon Jones - What Does Semantic Search Mean?

Dixon Jones rattles off some core concepts of semantic search and what it means to today’s SEO professional. Learn about the history of semantic search, Google’s patent development toward understanding things, not strings. Join us in the first of 2 parts, talking to a leader in the SEO field for over 20 years.

25 min1 d ago
Comments
Dixon Jones - What Does Semantic Search Mean?

Social Engagement in the SEO Industry with Kristina Azarenko

Kristina Azarenko provides us with an insight into the new SEO professional mindset. Specifically, we discuss why it’s important to participate in the SEO community, sharing information and how we have changed our engagement during COVID. How valuable is it to speak with your SEO colleagues? Is there a fear of reprisal if you share insight or observation on social media when you are an SEO professional?

35 min1 w ago
Comments
Social Engagement in the SEO Industry with Kristina Azarenko

Old SEO Tactics: What Not to Do in SEO with Kristina Azarenko

Kristina Azarenko joins the EDGE to discuss old SEO techniques and tactics that don’t hold water any more. Some techniques covered: PR bombing, DMOZ, link directories and much more. This is an important show to listen to if you are hiring SEO talent. Listen to the list and make sure they aren’t doing ANY of these bad SEO tactics, on the EDGE.

25 min1 w ago
Comments
Old SEO Tactics: What Not to Do in SEO with Kristina Azarenko

News with Shay Rowbottom

High levels of Engagement on LinkedIn: 722 Million Members LinkedIn continues to grow by leaps and bounds, as seen in a recent quarterly report from Microsoft. The Biggest Loser in the 2020 Election? Social Media Some say social media did too much censoring of Trump’s posts while others will say the platforms don’t do enough to control misinformation. Google Wants to Help Convert Static Website Content into Videos Businesses will be able to easily convert static website content in video assets

22 min1 w ago
Comments
News with Shay Rowbottom

News with Dixon Jones

Microsoft is calling its new free web analytics tool Clarity, and it’s meant to reveal what users are doing while visiting your site while also respecting their privacy by being GDPR compliant. Will Apple Leverage Google’s Antitrust Troubles to Launch a Search Engine? Now might be the time for Apple to make its move. How Natural Language and Passage Indexing will Impact SEO Taken together, these recent developments at Google indicate a pretty major evolution in search and what content gets surfac

24 min3 w ago
Comments
News with Dixon Jones

Podcast Monetization with Benjamin Shapiro

Part 2 of our interview with podcast entrepreneur, Benjamin Shapiro. In Part 1 we covered podcast growth techniques. Now, we cover the major points of monetization of a podcast: *How do you get a sponsor for your podcast? *What are good models for advertising rates on a podcast? *How does frequency play into podcast sponsorships? *What should advertisers know when starting to advertise on podcasts? *Is CPM going away as a podcast advertising model?

27 min3 w ago
Comments
Podcast Monetization with Benjamin Shapiro

News with Kristina Azarenko

Can Site Sections Affect Overall Site Ranking? Google’s John Mueller noted it depends on the data Google has and can get for the website. Given the huge number absentee and mail-in voting expected in the 2020 election, so Google will not allow for false claims about unsettled election results. The newest version of Google Analytics features AI-powered predictive insights, can track users across devices, increases granularity of data controls, and deeper integration with Google Ads.

24 min3 w ago
Comments
News with Kristina Azarenko

How to Grow Your Podcast with Benjamin Shapiro

Benjamin Shapiro, host of The MarTech podcast and Voices of Search podcast joins us to discuss key items that every podcaster should know when growing their podcast. Discussed are key points list: *How Benjamin got the MarTech podcast started. *What are the first steps in growing your podcast? *What does content curation mean and what does it mean for your podcast? *How long should a podcast be? *How does podcast advertising affect growth?

22 minOCT 28
Comments
How to Grow Your Podcast with Benjamin Shapiro

News with Benjamin Shapiro

Topics covered in this news break: Why Podcasters Need Google Podcasts Manager Podcasts Are the New Spoken-Word Channel Updated Google Quality Rater Guidelines Emphasize “Needs Met” Significant AI Search Changes Impact Many Queries WPBakery Vulnerability Poses Threat to 4.3 Million Sites

26 minOCT 21
Comments
News with Benjamin Shapiro

Fifteen Years of SEO with Will Critchlow

This week's featured guest is Will Critchlow, CEO of SearchPilot, a company owned by the founders of Distilled. SearchPilot focuses on its SEO A/B testing and meta-CMS technology (previously known as Distilled ODN). We covered a number of things regarding the history of Search and also deep-dived into the development of SearchPilot. After covering the last 15 years of SEO we went into how the machine learning era is going to evolve SEO. You won't want to miss EDGE of the Web episode 371!

58 minOCT 17
Comments
Fifteen Years of SEO with Will Critchlow

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