Himalaya-The Podcast Player

4.8K Ratings
Open In App
title

Yesterday's Technology Tomorrow

Dose of Digital / Bill Evans

0
Followers
1
Plays
Yesterday's Technology Tomorrow

Yesterday's Technology Tomorrow

Dose of Digital / Bill Evans

0
Followers
1
Plays
OVERVIEWEPISODESYOU MAY ALSO LIKE

Details

About Us

Each week, Bill Evans is joined by a special guest for an unvarnished look at how trends and technologies are shaping the business and culture of healthcare and marketing. If you're anyone who touches marketing or technology in the healthcare space, this is the podcast for you. You should listen because your life may depend on it.

Latest Episodes

14: 'Groupons for Strategy' with Zoe Dunn

This week special guest Zoe Dunn joins the show to discuss Apple's shaky Apple Watch launch, how Mad Men is still alarmingly like current agency life, if agencies can evolve enough to survive the next 10 years, profitability vs. value, the sorry state of the Account Management role in pharma, why strategy needs to make a comeback, disruptions as drivers of change, and the bottom of the barrel.

54 MIN2015 APR 25
Comments
14: 'Groupons for Strategy' with Zoe Dunn

13: 'Garage Sale Jigsaw Puzzles' with Will Martino

After a 2 week spring break hiatus, the podcast returns with special guest Will Martino. This week we discuss the ways in which healthcare can seek to improve content marketing and storytelling, why UX is dying and what we need to do tosave it, the ways in which platform proliferation is diluting the storytelling process, the limitations of the nomenclature we use to describe our craft, and why computer backups are a lifesaver.

60 MIN2015 APR 16
Comments
13: 'Garage Sale Jigsaw Puzzles' with Will Martino

12: 'Influential Petting Zoos' with Jack Barrette

This week special guest Jack Barrette from WEGO Health stops by to discuss how patient influencers may be the key to finally achieving the goal of 'customer centricity', why brand teams are more voyeristic than engaged, the pitfalls of being an SMDB, how the fears of an FDA crackdown just don't hold water, how brands can get more active in the social space in ways that have real business value, and if casting directors for pharma DTC ads have a future in the adult entertainment industry.

57 MIN2015 MAR 26
Comments
12: 'Influential Petting Zoos' with Jack Barrette

11: 'Gender Politics' with Tara Marsh

This week special guest Tara Marsh stops by to discuss the current dynamics of gender roles in the advertising and marketing industries, Sheryl Sandberg's Lean In campaign and if it misses a larger point, the generational differences of how women are viewed in the workplace, what role men have to play in empowering women and fostering workplace equality, ideas for paid family leave, and whether or not I'd look good in eye liner.

60 MIN2015 MAR 19
Comments
11: 'Gender Politics' with Tara Marsh

10: ‘NXNE’ with Marc Monseau, Amanda Sheldon, and Jane Sarasohn-Kahn

This week special guests Marc Monseau, Amanda Sheldon, and Jane Sarasohn-Kahnjointhe showto discuss their upcoming SXSW panel on privacy and HIPPA compliance in the digital age. In this episode we discuss the land rush for health applications, Facebook’s foray into healthcare and what a bad idea that is, the health IT landscape, what pharma’s role in the space should be, how to build a system of incentives to drive change, and how government legislation may not be the only solution to the problem.

51 MIN2015 MAR 12
Comments
10: ‘NXNE’ with Marc Monseau, Amanda Sheldon, and Jane Sarasohn-Kahn

09: 'Edition, Edition' with Shwen Gwee

Special guest Shwen Gwee joins the show to discuss the Apple Watch event, the announcement of Research Kit, why mobile devices will trump wearables for health information, why technology partnerships are the future for pharma, the evolution of the agency model, where agencies can own the future of technology innovation, and how Apple has yet again set the bar.

62 MIN2015 MAR 10
Comments
09: 'Edition, Edition' with Shwen Gwee

08: 'False Econometrics', with Mark McConaghy

Special guest Mark McConaghy joins the show to discuss the unrealistic certanty that digital metrics provide, why old school CRM reportsstill rule the ROI roost, if small agencies have it better, the talent gap in pharma marketing, what responsability clients have in holding agencies accountable, The state-of-the-future for analytics, and how we're on the cusp of a multi-channel marketing renaissance. Bonus points for my ability to spell renaissance correctly on the first try.

45 MIN2015 MAR 5
Comments
08: 'False Econometrics', with Mark McConaghy

07: 'ePharmapalooza' with Sean Hartigan, Zoe Dunn, and Christine Truelove

It's our 2015 ePharmapalooza spectacular, with special guestsSean Hartigan, Zoe Dunn, and Christine Truelove. We discuss the sad state of the ePharma conference, how customer centricity is a myth,the lack of content curation for conferences, the industry family reunion, the lack of technology integration around the topics, and why the industry deserves better.

40 MIN2015 FEB 27
Comments
07: 'ePharmapalooza' with Sean Hartigan, Zoe Dunn, and Christine Truelove

06: 'Jargon Waiting To Be Harvested', with John Mack

Special Guest John Mack from Pharma Marketing News joins the show to discuss the sorry state of mobile apps in pharma, the privacy and diagnosis implications of coding errors, "Dear Doctor" letters, how mobile can help patient compliance, how to ignore my dog making an appearance, the big data, how to connect social and mobile to benefit the customer, whysocial is now table stakes, ifthere needs to be more mobile pioneers, and how we’ve hit peak psoriasis.

51 MIN2015 FEB 19
Comments
06: 'Jargon Waiting To Be Harvested', with John Mack

05: 'What To Expect When You're Expectorating', with Marc Monseau

Special Guest Marc Monseau joins the show to discuss the challenges pharma has with its reputation, being a knight of the reputation roundtable, John Oliver’s takedown of pharma, lessons learned from Comcast, why not doing social listening is bonkers, whether video can be a difference maker, the false economy of digital metrics, the dichotomy of the sales-based mindset, buggy whips, new paradigms for situational selling, and the mythology of customer centricity.

53 MIN2015 FEB 12
Comments
05: 'What To Expect When You're Expectorating', with Marc Monseau

Latest Episodes

14: 'Groupons for Strategy' with Zoe Dunn

This week special guest Zoe Dunn joins the show to discuss Apple's shaky Apple Watch launch, how Mad Men is still alarmingly like current agency life, if agencies can evolve enough to survive the next 10 years, profitability vs. value, the sorry state of the Account Management role in pharma, why strategy needs to make a comeback, disruptions as drivers of change, and the bottom of the barrel.

54 MIN2015 APR 25
Comments
14: 'Groupons for Strategy' with Zoe Dunn

13: 'Garage Sale Jigsaw Puzzles' with Will Martino

After a 2 week spring break hiatus, the podcast returns with special guest Will Martino. This week we discuss the ways in which healthcare can seek to improve content marketing and storytelling, why UX is dying and what we need to do tosave it, the ways in which platform proliferation is diluting the storytelling process, the limitations of the nomenclature we use to describe our craft, and why computer backups are a lifesaver.

60 MIN2015 APR 16
Comments
13: 'Garage Sale Jigsaw Puzzles' with Will Martino

12: 'Influential Petting Zoos' with Jack Barrette

This week special guest Jack Barrette from WEGO Health stops by to discuss how patient influencers may be the key to finally achieving the goal of 'customer centricity', why brand teams are more voyeristic than engaged, the pitfalls of being an SMDB, how the fears of an FDA crackdown just don't hold water, how brands can get more active in the social space in ways that have real business value, and if casting directors for pharma DTC ads have a future in the adult entertainment industry.

57 MIN2015 MAR 26
Comments
12: 'Influential Petting Zoos' with Jack Barrette

11: 'Gender Politics' with Tara Marsh

This week special guest Tara Marsh stops by to discuss the current dynamics of gender roles in the advertising and marketing industries, Sheryl Sandberg's Lean In campaign and if it misses a larger point, the generational differences of how women are viewed in the workplace, what role men have to play in empowering women and fostering workplace equality, ideas for paid family leave, and whether or not I'd look good in eye liner.

60 MIN2015 MAR 19
Comments
11: 'Gender Politics' with Tara Marsh

10: ‘NXNE’ with Marc Monseau, Amanda Sheldon, and Jane Sarasohn-Kahn

This week special guests Marc Monseau, Amanda Sheldon, and Jane Sarasohn-Kahnjointhe showto discuss their upcoming SXSW panel on privacy and HIPPA compliance in the digital age. In this episode we discuss the land rush for health applications, Facebook’s foray into healthcare and what a bad idea that is, the health IT landscape, what pharma’s role in the space should be, how to build a system of incentives to drive change, and how government legislation may not be the only solution to the problem.

51 MIN2015 MAR 12
Comments
10: ‘NXNE’ with Marc Monseau, Amanda Sheldon, and Jane Sarasohn-Kahn

09: 'Edition, Edition' with Shwen Gwee

Special guest Shwen Gwee joins the show to discuss the Apple Watch event, the announcement of Research Kit, why mobile devices will trump wearables for health information, why technology partnerships are the future for pharma, the evolution of the agency model, where agencies can own the future of technology innovation, and how Apple has yet again set the bar.

62 MIN2015 MAR 10
Comments
09: 'Edition, Edition' with Shwen Gwee

08: 'False Econometrics', with Mark McConaghy

Special guest Mark McConaghy joins the show to discuss the unrealistic certanty that digital metrics provide, why old school CRM reportsstill rule the ROI roost, if small agencies have it better, the talent gap in pharma marketing, what responsability clients have in holding agencies accountable, The state-of-the-future for analytics, and how we're on the cusp of a multi-channel marketing renaissance. Bonus points for my ability to spell renaissance correctly on the first try.

45 MIN2015 MAR 5
Comments
08: 'False Econometrics', with Mark McConaghy

07: 'ePharmapalooza' with Sean Hartigan, Zoe Dunn, and Christine Truelove

It's our 2015 ePharmapalooza spectacular, with special guestsSean Hartigan, Zoe Dunn, and Christine Truelove. We discuss the sad state of the ePharma conference, how customer centricity is a myth,the lack of content curation for conferences, the industry family reunion, the lack of technology integration around the topics, and why the industry deserves better.

40 MIN2015 FEB 27
Comments
07: 'ePharmapalooza' with Sean Hartigan, Zoe Dunn, and Christine Truelove

06: 'Jargon Waiting To Be Harvested', with John Mack

Special Guest John Mack from Pharma Marketing News joins the show to discuss the sorry state of mobile apps in pharma, the privacy and diagnosis implications of coding errors, "Dear Doctor" letters, how mobile can help patient compliance, how to ignore my dog making an appearance, the big data, how to connect social and mobile to benefit the customer, whysocial is now table stakes, ifthere needs to be more mobile pioneers, and how we’ve hit peak psoriasis.

51 MIN2015 FEB 19
Comments
06: 'Jargon Waiting To Be Harvested', with John Mack

05: 'What To Expect When You're Expectorating', with Marc Monseau

Special Guest Marc Monseau joins the show to discuss the challenges pharma has with its reputation, being a knight of the reputation roundtable, John Oliver’s takedown of pharma, lessons learned from Comcast, why not doing social listening is bonkers, whether video can be a difference maker, the false economy of digital metrics, the dichotomy of the sales-based mindset, buggy whips, new paradigms for situational selling, and the mythology of customer centricity.

53 MIN2015 FEB 12
Comments
05: 'What To Expect When You're Expectorating', with Marc Monseau
hmly
Welcome to Himalaya Premium