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About Us

Content Tips are 60-90 second hints and tips about creating, producing or sharing online content. They cover multimedia production, podcasting, video production, crowdsourcing, outsourcing, blogging and copywriting. They have accompanying videos which can be found on victoriahansen.com under the Video Tips posts category.

Latest Episodes

Audio Tip #3: Why Reinvent the Wheel? Simply Repurpose Existing Content

What is most appealing about repurposing content is its ability to save you considerable time and effort. You’ll have heard that old adage ‘why re-invent the wheel’. Well repurposing is the epitome of that saying. By taking one resource, and re-using it over and over again in any number of ways, you’re effectively reducing the effort it would take to write or produce totally unique pieces every time. Depending on how you rehash it, you can use the new content both on and offline. How often are you stumped for an idea to post online? By drawing inspiration from other sources, then reworking it into a new, original piece, will save you money and far less time than if you did all the work from scratch. Then from that new piece, repurpose yet again. Create more copy or consider repurposing into various forms of multimedia. The options are only limited to your imagination and budget. So you see - you’re not reinventing the wheel, just giving it a shiny new coat of paint!

1 MIN2014 OCT 5
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Audio Tip #3: Why Reinvent the Wheel? Simply Repurpose Existing Content

Audio Tip #1: Repurposing Content is the Phrase that Pays

Today’s phrase that pays is ‘repurposing content’! Its online marketing at it’s very best and easiest! For those wishing to build an online profile or any serious web based business, adopting this practice will put you in the forefront of online marketing. So what is content repurposing? It is the art of reformatting information - be it an article, a book, a product guide or even a presentation - and using it in different ways for different purposes. A good repurposing example is recirculating a book into an audio program, or using parts of the book and re-writing them for blogs or articles. It is without a doubt the marketing tool for the new century. By repurposing content, one resource can keep working for you time and time again, making it highly attractive for online content generation purposes. Just think of the possibilities.

1 MIN2014 SEP 13
Comments
Audio Tip #1: Repurposing Content is the Phrase that Pays

Audio Tip #2: Copywriting is the New Super Tool of Online Success

These days, it’s easy to have an online presence, but as technology evolves, it’s no longer acceptable to just get online and hope for the best. There are incredible tools available to the online community, showcasing the latest in technological and sales driven advances, and yet still some believe that visuals are the major player. You need to understand, that when it comes to converting traffic into sales, what you say on your website will always supersede how your website appears. Based on that knowledge, copywriting is the new super tool of online success. Copywriting is an art, and there are people who are paid big money to write things well. If you are not one of those people then don’t write your own stuff, it’s as simple as that. Hire someone who knows what they’re doing as it will be worth it - not only in terms of quality content, but also in terms of time spent. Consider the value of your time and how long a task that is not your forte, would take. It makes sense, an...

2 MIN2013 JUN 1
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Audio Tip #2: Copywriting is the New Super Tool of Online Success
the END

Latest Episodes

Audio Tip #3: Why Reinvent the Wheel? Simply Repurpose Existing Content

What is most appealing about repurposing content is its ability to save you considerable time and effort. You’ll have heard that old adage ‘why re-invent the wheel’. Well repurposing is the epitome of that saying. By taking one resource, and re-using it over and over again in any number of ways, you’re effectively reducing the effort it would take to write or produce totally unique pieces every time. Depending on how you rehash it, you can use the new content both on and offline. How often are you stumped for an idea to post online? By drawing inspiration from other sources, then reworking it into a new, original piece, will save you money and far less time than if you did all the work from scratch. Then from that new piece, repurpose yet again. Create more copy or consider repurposing into various forms of multimedia. The options are only limited to your imagination and budget. So you see - you’re not reinventing the wheel, just giving it a shiny new coat of paint!

1 MIN2014 OCT 5
Comments
Audio Tip #3: Why Reinvent the Wheel? Simply Repurpose Existing Content

Audio Tip #1: Repurposing Content is the Phrase that Pays

Today’s phrase that pays is ‘repurposing content’! Its online marketing at it’s very best and easiest! For those wishing to build an online profile or any serious web based business, adopting this practice will put you in the forefront of online marketing. So what is content repurposing? It is the art of reformatting information - be it an article, a book, a product guide or even a presentation - and using it in different ways for different purposes. A good repurposing example is recirculating a book into an audio program, or using parts of the book and re-writing them for blogs or articles. It is without a doubt the marketing tool for the new century. By repurposing content, one resource can keep working for you time and time again, making it highly attractive for online content generation purposes. Just think of the possibilities.

1 MIN2014 SEP 13
Comments
Audio Tip #1: Repurposing Content is the Phrase that Pays

Audio Tip #2: Copywriting is the New Super Tool of Online Success

These days, it’s easy to have an online presence, but as technology evolves, it’s no longer acceptable to just get online and hope for the best. There are incredible tools available to the online community, showcasing the latest in technological and sales driven advances, and yet still some believe that visuals are the major player. You need to understand, that when it comes to converting traffic into sales, what you say on your website will always supersede how your website appears. Based on that knowledge, copywriting is the new super tool of online success. Copywriting is an art, and there are people who are paid big money to write things well. If you are not one of those people then don’t write your own stuff, it’s as simple as that. Hire someone who knows what they’re doing as it will be worth it - not only in terms of quality content, but also in terms of time spent. Consider the value of your time and how long a task that is not your forte, would take. It makes sense, an...

2 MIN2013 JUN 1
Comments
Audio Tip #2: Copywriting is the New Super Tool of Online Success
the END
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