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The Chat Bubble

Michael Sabat

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The Chat Bubble

The Chat Bubble

Michael Sabat

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OVERVIEWEPISODESYOU MAY ALSO LIKE

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About Us

The Chat Bubble is a show about Messaging. We discuss messaging apps like Facebook Messenger, iMessage and WhatsApp - especially as a way for brands to communication with customers.A secondary focus is brand messaging, the psychology of the pitch and best practices around sales and marketing. The show combines interviews with shows discussing news and announcements about messaging channels and other companies in the space.

Latest Episodes

The free Facebook Messenger tool build into FB (that no one is talking about)

Facebook has built conversation and data collection into Facebook Ad Manager. It's a great capability, but no one is talking about it yet. This episode talks about why this tool is important and how to add Facebook conversations into your Facebook Ads.

34 minAPR 4
Comments
The free Facebook Messenger tool build into FB (that no one is talking about)

Text messaging campaigns for public health

Text messaging works really well in the public health space. In this episode we discuss why text messaging + public health are a match and details some successful, past campaigns that focus on flu shot finder via SMS, text message smoking cessation and query services during the Sandy Hurricane in NYC.

30 minMAR 22
Comments
Text messaging campaigns for public health

Messaging 101: What are the different approaches for messaging campaigns?

If you're a digital marketer, here are your options for launching campaigns on messaging channels.

30 minMAR 14
Comments
Messaging 101: What are the different approaches for messaging campaigns?

Messaging 101: What makes messaging different?

Messaging is part of the digital marketing space. Like every other discipline in digital marketing (Search, Social, Ads, Email, etc) messaging has unique aspects. Matching strategies to the unique advantages of the channel make it more likely that the strategy will be successful. In this episode we review the unique aspects of messaging channels and how to think about strategies to match.

29 minMAR 8
Comments
Messaging 101: What makes messaging different?

Facebook Kills the Messenger Discovery Tab

It seems like the Facebook Messenger platform is coasting to a stop with their latest change ending the Discovery tab. In this episode we discuss what's really going on. If this means Facebook is slowing the Messenger platform we review what caused the problems and lessons to take away from the demise.

26 minMAR 1
Comments
Facebook Kills the Messenger Discovery Tab

Messaging 101: What is Messaging?

Messaging 101 helps any digital marketer understand messaging channels for marketing. We start with the easiest question of all, "What is Messaging? It's pretty simple, but important to understand what channels & technologies are in and out in. For more materials on the topic, and to signup for the newsletter please visit atmssg.com.

13 minFEB 23
Comments
Messaging 101: What is Messaging?

Two Announcements

Just two quick announcements on the podcast this week.

8 minFEB 16
Comments
Two Announcements

Strategic trends for messaging platforms in 2020

Following last week's conversation with Jed Alpert, and channeling by best Ben Thompson (or Scott Galloway) in this week's episode I pull apart different approaches for how messaging platforms might grow. Most episodes are focused on tactics, news or different campaigns, but this week I put on my analysts hat to talk about business strategy for some of the companies in the space. I hope you like it.

24 minFEB 9
Comments
Strategic trends for messaging platforms in 2020

Jed Alpert, Mobile Commons founder and SVP at Upland Software

Jed founded Mobile Commons, which was one of the earliest mobile messaging platforms. Mobile Commons brought thousands of messaging campaigns to hundreds of non-profits, government agencies and healthcare companies. Mobile Commons was acquired by Upland Software in 2014 and Jed has continued to drive much of what's happening in the messaging space. Upland software has acquired several messaging platforms and is one of the largest messaging companies in the world. As Jed discusses in the episode, Upland software is currently focused on helping their customers take an omnichannel approach and understand the actionable insights in their messaging and digital data.

24 minJAN 25
Comments
Jed Alpert, Mobile Commons founder and SVP at Upland Software

Jeremy Horowitz from the Messenger Mastermind podcast

Today's guest is Jeremy Horowitz, host of the Messenger Mastermind podcast. We talk about how eCommerce companies use Facebook Messenger and what to expect with the upcoming changes to Facebook Messenger

33 minJAN 19
Comments
Jeremy Horowitz from the Messenger Mastermind podcast

Latest Episodes

The free Facebook Messenger tool build into FB (that no one is talking about)

Facebook has built conversation and data collection into Facebook Ad Manager. It's a great capability, but no one is talking about it yet. This episode talks about why this tool is important and how to add Facebook conversations into your Facebook Ads.

34 minAPR 4
Comments
The free Facebook Messenger tool build into FB (that no one is talking about)

Text messaging campaigns for public health

Text messaging works really well in the public health space. In this episode we discuss why text messaging + public health are a match and details some successful, past campaigns that focus on flu shot finder via SMS, text message smoking cessation and query services during the Sandy Hurricane in NYC.

30 minMAR 22
Comments
Text messaging campaigns for public health

Messaging 101: What are the different approaches for messaging campaigns?

If you're a digital marketer, here are your options for launching campaigns on messaging channels.

30 minMAR 14
Comments
Messaging 101: What are the different approaches for messaging campaigns?

Messaging 101: What makes messaging different?

Messaging is part of the digital marketing space. Like every other discipline in digital marketing (Search, Social, Ads, Email, etc) messaging has unique aspects. Matching strategies to the unique advantages of the channel make it more likely that the strategy will be successful. In this episode we review the unique aspects of messaging channels and how to think about strategies to match.

29 minMAR 8
Comments
Messaging 101: What makes messaging different?

Facebook Kills the Messenger Discovery Tab

It seems like the Facebook Messenger platform is coasting to a stop with their latest change ending the Discovery tab. In this episode we discuss what's really going on. If this means Facebook is slowing the Messenger platform we review what caused the problems and lessons to take away from the demise.

26 minMAR 1
Comments
Facebook Kills the Messenger Discovery Tab

Messaging 101: What is Messaging?

Messaging 101 helps any digital marketer understand messaging channels for marketing. We start with the easiest question of all, "What is Messaging? It's pretty simple, but important to understand what channels & technologies are in and out in. For more materials on the topic, and to signup for the newsletter please visit atmssg.com.

13 minFEB 23
Comments
Messaging 101: What is Messaging?

Two Announcements

Just two quick announcements on the podcast this week.

8 minFEB 16
Comments
Two Announcements

Strategic trends for messaging platforms in 2020

Following last week's conversation with Jed Alpert, and channeling by best Ben Thompson (or Scott Galloway) in this week's episode I pull apart different approaches for how messaging platforms might grow. Most episodes are focused on tactics, news or different campaigns, but this week I put on my analysts hat to talk about business strategy for some of the companies in the space. I hope you like it.

24 minFEB 9
Comments
Strategic trends for messaging platforms in 2020

Jed Alpert, Mobile Commons founder and SVP at Upland Software

Jed founded Mobile Commons, which was one of the earliest mobile messaging platforms. Mobile Commons brought thousands of messaging campaigns to hundreds of non-profits, government agencies and healthcare companies. Mobile Commons was acquired by Upland Software in 2014 and Jed has continued to drive much of what's happening in the messaging space. Upland software has acquired several messaging platforms and is one of the largest messaging companies in the world. As Jed discusses in the episode, Upland software is currently focused on helping their customers take an omnichannel approach and understand the actionable insights in their messaging and digital data.

24 minJAN 25
Comments
Jed Alpert, Mobile Commons founder and SVP at Upland Software

Jeremy Horowitz from the Messenger Mastermind podcast

Today's guest is Jeremy Horowitz, host of the Messenger Mastermind podcast. We talk about how eCommerce companies use Facebook Messenger and what to expect with the upcoming changes to Facebook Messenger

33 minJAN 19
Comments
Jeremy Horowitz from the Messenger Mastermind podcast
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