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Yank & Limey

Nik Hewitt & Aliza Sherman

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Yank & Limey

Yank & Limey

Nik Hewitt & Aliza Sherman

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About Us

Nik Hewitt & Aliza Sherman talk social media & trans-Atlantic web habits under the names of 'Yank & Limey'.

Latest Episodes

Yank & Limey - 18th May ‘17

This podcastNikandAlizacover some of the new and useful developments for social channels, notably Stories and video streaming, and how brands can use them onInstagram, Facebook, Twitter, Snapchat etc., creatively and for best effect. They discuss potential content and the difference between the content the audience expects for a story and a normal post.They also ask,with a rapidly changing world on both sides of The Atlantic, if companies and brands should be using social media to comment or takea stand in politics. Where should we draw the line, or should there be a line at all!?This month they also catch up on their efforts with 'Digital Mindfulness' and how they are preventing digital overload by using technology,rather than simply ignoringit, to promote a more constructive downtime. Yank & Limey is sponsored byTANK.

32 MIN2017 MAY 18
Comments
Yank & Limey - 18th May ‘17

Yank & Limey - 3rd February ‘17

Things have been keeping Aliza and Nik busy, but they're back with another Yank & Limey podcast to start the year.This time they talk about their recent work on socialmedia for the c-suite and for the emerging US legal cannabismarket. Aliza has released a new book: The Happy, Healthy Nonprofit: Strategies for Impact Without Burnout. They discuss using social media for customer service and crisiscommunications, and how businesses can use it to create brand evangelists. Are the skills required to succeedat social media becoming more technical, or is it still all about people?Looking back over channel changes since their last podcast they discuss making their own Moments on Twitter and how to use them as part of marketing. They discuss live streaming in Instagram and using moving images in Facebook and Twitter. They talk about the targetability of Snapchat Geofilters and services popular with generation-z,Music.ly and Houseparty, while thinking about the uses of popular functionality l...

39 MIN2017 FEB 3
Comments
Yank & Limey - 3rd February ‘17

Yank & Limey - 25th May ‘16

This month Aliza and Nik talk about longform content and blogging. Is it still valid and what are the new rules? They chatEdgeRankin Instagram and Facebook, sponsoring posts and best practices and how - with the recent algorithm changes - brands can still get their content seen by their Friends, Fans and Followers. Is this going to be good for the user or are we being spoon-fed what the channels think we want to see? Nik gets very excited aboutFacebook Live Streamingand Aliza talks aboutusingMediumfor business.They also have a challenge for each other... You may need these and/or a link to theCalmorHeadspaceapps. Yank & Limey is sponsored byTANK.

27 MIN2016 MAY 25
Comments
Yank & Limey - 25th May ‘16

Yank & Limey - 4th March ‘16

This month Nik and Aliza speak about something they're truly passionate about. Social media strategy. What should it contain? What should we measure? How do we find our audience? How do they create 'on brand' messaging? What's stood out as a great social experience and turned them into brand evangelists? We did have a few issues with the sound on this one - the perils of trans-Atlantic podcasting - so apologies for our resident Limey sounding a little distant. If you'd like to tell us what you think of our podcast you can connect with Aliza, Nik or Tank via Twitter: •Aliza Sherman. •Nik Hewitt. •Tank PR. Thanks for listening.

30 MIN2016 MAR 4
Comments
Yank & Limey - 4th March ‘16

Yank & Limey - 31st January ‘16

Aliza and Nik get together to chat again about topics ranging from new social channels to upcoming industry events and business mentoring to changes in Twitter and Instagram.This month they are joined by Martin (Marv) Harris, Digital Manager atTankwho heads up their SEO and PPC offering, to share his wisdom and impart advice on integration with social media, traditional PR and digital content marketing.If you'd like to connect with Nik, Aliza, Marv or Tank to tell us what you think you can do so here via Twitter:•Aliza Sherman.•Nik Hewitt.•Martin Harris.•Tank PR.Thanks again for listening!

32 MIN2016 FEB 1
Comments
Yank & Limey - 31st January ‘16

Yank & Limey - 16th December '15

This month@NikHewittand@AlizaShermantalk about making a start indigital mindfullness. What are the first steps and what have they found useful since the last episode? How do they turn off to sleep?They chat about the concepts of Fomo and Jomo, about targeting, Facebook advertising, Instagram audiences, turning negativecommentaryintoopportunities, the power of standing desks, creative applications, the concept of visual story-telling, the sincerity of emoji, festive messaging and goal driven strategy for social media.Some of the channels and tools they mention are:Fitbit:https://www.fitbit.comInstagram:https://instagram.comTapShop:http://www.piqora.com/tapshop/Like2Buy:http://www.curalate.com/solutions/like2buy/Boomerang from Instagram:Android:play.google.com/store/apps/details?id=com.instagram.boomerangiOS:itunes.apple.com/us/app/boomerang-from-instagram/id1041596399Rookie Cam:itunes.apple.com/gb/app/rookie-cam-photo-editor-filter/id799406905WineSisterhood (on Facebook):https://www....

32 MIN2015 DEC 16
Comments
Yank & Limey - 16th December '15

Yank & Limey - 20th October ‘15

It's been a while! Nik and Aliza, thanks to their new sponsors Tank PR, pick up their headsets again to talk about working on the web and their lives online.This week they talk about the changing face of online over the last four years and the concept of digital mindfullness. Are we TOO connected to step back? Is our dependancy on our devices good for us and (more to the point) is it good for our customers?Links include:http://www.nikhewitt.comhttps://mediaegg.wordpress.comhttp://www.amazon.com/Aliza-Sherman/e/B000API2L4https://www.tankpr.co.ukMore to come soon! We promise.

27 MIN2015 NOV 5
Comments
Yank & Limey - 20th October ‘15

Yank & Limey - 10th March '10

Nik & Aliza talk changes in social media, what they've been up to, and their professional tactics in the elusive world of 'blogger outreach'.

18 MIN2010 MAR 14
Comments
Yank & Limey - 10th March '10

Yank & Limey - 22nd September ‘09

Aliza and Nik go back to the beginning, and take at look at where to start in social media for personal and business connections.

31 MIN2009 SEP 23
Comments
Yank & Limey - 22nd September ‘09

Yank & Limey - 10th August ‘09

Nik & Aliza chat about the tools they use daily to run the Conversify on-line office. Going over what they like, what they really need, and what they've tried. Another informal transatlantic chat about life on-line. Links from this podcast: http://wave.google.com http://www.google.com/apps/ http://www.5pmweb.com http://webworkerdaily.com http://www.ning.com http://secondlife.com http://www.gotomeeting.com http://www.dimdim.com http://www.slideshare.com http://www.flowgram.com http://socialcast.com Follow Nik at @nikhewitt & Aliza on @alizasherman on Twitter :-)

27 MIN2009 AUG 10
Comments
Yank & Limey - 10th August ‘09

Latest Episodes

Yank & Limey - 18th May ‘17

This podcastNikandAlizacover some of the new and useful developments for social channels, notably Stories and video streaming, and how brands can use them onInstagram, Facebook, Twitter, Snapchat etc., creatively and for best effect. They discuss potential content and the difference between the content the audience expects for a story and a normal post.They also ask,with a rapidly changing world on both sides of The Atlantic, if companies and brands should be using social media to comment or takea stand in politics. Where should we draw the line, or should there be a line at all!?This month they also catch up on their efforts with 'Digital Mindfulness' and how they are preventing digital overload by using technology,rather than simply ignoringit, to promote a more constructive downtime. Yank & Limey is sponsored byTANK.

32 MIN2017 MAY 18
Comments
Yank & Limey - 18th May ‘17

Yank & Limey - 3rd February ‘17

Things have been keeping Aliza and Nik busy, but they're back with another Yank & Limey podcast to start the year.This time they talk about their recent work on socialmedia for the c-suite and for the emerging US legal cannabismarket. Aliza has released a new book: The Happy, Healthy Nonprofit: Strategies for Impact Without Burnout. They discuss using social media for customer service and crisiscommunications, and how businesses can use it to create brand evangelists. Are the skills required to succeedat social media becoming more technical, or is it still all about people?Looking back over channel changes since their last podcast they discuss making their own Moments on Twitter and how to use them as part of marketing. They discuss live streaming in Instagram and using moving images in Facebook and Twitter. They talk about the targetability of Snapchat Geofilters and services popular with generation-z,Music.ly and Houseparty, while thinking about the uses of popular functionality l...

39 MIN2017 FEB 3
Comments
Yank & Limey - 3rd February ‘17

Yank & Limey - 25th May ‘16

This month Aliza and Nik talk about longform content and blogging. Is it still valid and what are the new rules? They chatEdgeRankin Instagram and Facebook, sponsoring posts and best practices and how - with the recent algorithm changes - brands can still get their content seen by their Friends, Fans and Followers. Is this going to be good for the user or are we being spoon-fed what the channels think we want to see? Nik gets very excited aboutFacebook Live Streamingand Aliza talks aboutusingMediumfor business.They also have a challenge for each other... You may need these and/or a link to theCalmorHeadspaceapps. Yank & Limey is sponsored byTANK.

27 MIN2016 MAY 25
Comments
Yank & Limey - 25th May ‘16

Yank & Limey - 4th March ‘16

This month Nik and Aliza speak about something they're truly passionate about. Social media strategy. What should it contain? What should we measure? How do we find our audience? How do they create 'on brand' messaging? What's stood out as a great social experience and turned them into brand evangelists? We did have a few issues with the sound on this one - the perils of trans-Atlantic podcasting - so apologies for our resident Limey sounding a little distant. If you'd like to tell us what you think of our podcast you can connect with Aliza, Nik or Tank via Twitter: •Aliza Sherman. •Nik Hewitt. •Tank PR. Thanks for listening.

30 MIN2016 MAR 4
Comments
Yank & Limey - 4th March ‘16

Yank & Limey - 31st January ‘16

Aliza and Nik get together to chat again about topics ranging from new social channels to upcoming industry events and business mentoring to changes in Twitter and Instagram.This month they are joined by Martin (Marv) Harris, Digital Manager atTankwho heads up their SEO and PPC offering, to share his wisdom and impart advice on integration with social media, traditional PR and digital content marketing.If you'd like to connect with Nik, Aliza, Marv or Tank to tell us what you think you can do so here via Twitter:•Aliza Sherman.•Nik Hewitt.•Martin Harris.•Tank PR.Thanks again for listening!

32 MIN2016 FEB 1
Comments
Yank & Limey - 31st January ‘16

Yank & Limey - 16th December '15

This month@NikHewittand@AlizaShermantalk about making a start indigital mindfullness. What are the first steps and what have they found useful since the last episode? How do they turn off to sleep?They chat about the concepts of Fomo and Jomo, about targeting, Facebook advertising, Instagram audiences, turning negativecommentaryintoopportunities, the power of standing desks, creative applications, the concept of visual story-telling, the sincerity of emoji, festive messaging and goal driven strategy for social media.Some of the channels and tools they mention are:Fitbit:https://www.fitbit.comInstagram:https://instagram.comTapShop:http://www.piqora.com/tapshop/Like2Buy:http://www.curalate.com/solutions/like2buy/Boomerang from Instagram:Android:play.google.com/store/apps/details?id=com.instagram.boomerangiOS:itunes.apple.com/us/app/boomerang-from-instagram/id1041596399Rookie Cam:itunes.apple.com/gb/app/rookie-cam-photo-editor-filter/id799406905WineSisterhood (on Facebook):https://www....

32 MIN2015 DEC 16
Comments
Yank & Limey - 16th December '15

Yank & Limey - 20th October ‘15

It's been a while! Nik and Aliza, thanks to their new sponsors Tank PR, pick up their headsets again to talk about working on the web and their lives online.This week they talk about the changing face of online over the last four years and the concept of digital mindfullness. Are we TOO connected to step back? Is our dependancy on our devices good for us and (more to the point) is it good for our customers?Links include:http://www.nikhewitt.comhttps://mediaegg.wordpress.comhttp://www.amazon.com/Aliza-Sherman/e/B000API2L4https://www.tankpr.co.ukMore to come soon! We promise.

27 MIN2015 NOV 5
Comments
Yank & Limey - 20th October ‘15

Yank & Limey - 10th March '10

Nik & Aliza talk changes in social media, what they've been up to, and their professional tactics in the elusive world of 'blogger outreach'.

18 MIN2010 MAR 14
Comments
Yank & Limey - 10th March '10

Yank & Limey - 22nd September ‘09

Aliza and Nik go back to the beginning, and take at look at where to start in social media for personal and business connections.

31 MIN2009 SEP 23
Comments
Yank & Limey - 22nd September ‘09

Yank & Limey - 10th August ‘09

Nik & Aliza chat about the tools they use daily to run the Conversify on-line office. Going over what they like, what they really need, and what they've tried. Another informal transatlantic chat about life on-line. Links from this podcast: http://wave.google.com http://www.google.com/apps/ http://www.5pmweb.com http://webworkerdaily.com http://www.ning.com http://secondlife.com http://www.gotomeeting.com http://www.dimdim.com http://www.slideshare.com http://www.flowgram.com http://socialcast.com Follow Nik at @nikhewitt & Aliza on @alizasherman on Twitter :-)

27 MIN2009 AUG 10
Comments
Yank & Limey - 10th August ‘09
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