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Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Indie Game Marketer and Consultant

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Indie Game Movement - The podcast about the business and marketing of indie games.

Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Indie Game Marketer and Consultant

1
Followers
4
Plays
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About Us

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting our or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.

Latest Episodes

The Importance of Business Relationships and Partnerships

One area in indie games that can sometimes be overlooked is the business development side of the industry. Building and maintaining relationships is essential but sometimes it can also be a challenge. That’s why in today’s episode David Logan of Akupara Games shares not only the importance of building and maintaining those relationships but also methods on how to be impactful and stand out to others, giving you a great advantage. Support us on Patreon!

57 min2 w ago
Comments
The Importance of Business Relationships and Partnerships

How to Focus on Values While Leading Others

When making your game, sometimes it can be difficult to focus on anything else. But if your plan is to release your game, then you also need to focus on your business values and how those can carry over to the gaming community and beyond. That’s why our guests today, brother team Khalil and Ahmed from Decoy Games talk about how their focus of developing core values and serving others was a means that led to the success of their first game and able to lead various communities.

52 minSEP 29
Comments
How to Focus on Values While Leading Others

How to Transition into Becoming a Publisher

When indie devs decide that they want to make games, in most cases when thinking about publishing, it’s along the lines of partnering with one. However, there’s a trend going on where many developers are becoming publishers. For some that may consider this, transitioning into this role can seem daunting despite the opportunities it can provide. That’s why Neal Lorenza, shares his process, and reasoning for making this transition and why for some, the benefits can be rewarding on various levels.

69 minSEP 15
Comments
How to Transition into Becoming a Publisher

How to Stand Out in a Digital Landscape

Since the pandemic has forced many to rely on digital events and other online formats in a lot of ways the indie game industry was already there. While some new trends have emerged, it still goes to show that knowing how to stand out in this digital landscape is extremely important. That’s why Chris Wulf of Those Awesome Guys is going to share his experience and insight on how to navigate this landscape, and what you always need to do to stand out to others.

62 minSEP 1
Comments
How to Stand Out in a Digital Landscape

How to Provide Value to Your Communities and Beyond

Finding ways to provide value to communities can be a challenge, especially when your attention and focus is more around the development of your game or studio. While this is important, looking outward and providing value to other communities can provide valuable insight and opportunities you never thought possible. Today, Mustapha and I will be discussing different types of communities that devs can help enrich while building the integrity and authority of their brand.

47 minSEP 1
Comments
How to Provide Value to Your Communities and Beyond

How to Serve Your Audience with the Right Intent

Whenever you market or promote your game, it can become a little weird. Putting yourself out there and calling attention to your game can come off self-serving. Feeling this way is normal, but you should never let it hinder you from getting the word out about your game. Today, Mustapha and I will be discussing the problems that a lot of devs face in addressing these issues by changing your mindset and understanding what you’re doing is really serving your audience.

39 minAUG 4
Comments
How to Serve Your Audience with the Right Intent

How to Navigate the Publishing Landscape

Eventually, the game you’re making will be released. But before you get there, you need to make some important decisions to help clarify your vision, understand what you need and areas you should focus on regardless if you plan to self-publish or partner with a publisher. That’s why our guest today is going to share how to navigate the publishing landscape so you can be on top of your game as you get ready to launch.

72 minJUL 21
Comments
How to Navigate the Publishing Landscape

How to Build Media Relationships

When it comes to reaching out to the media, forming relationships is absolutely essential. Whether or not you’re able to hire a PR firm, not building relationships and understanding how your public image can impact others can make getting media coverage a greater challenge. Support us on Patreon! Thankfully, Chris Compendio shares how they have established relationships with indie devs and relation figures, providing an insider’s perspective on the best ways to build relationships with the media.

65 minJUL 7
Comments
How to Build Media Relationships

Mistakes to Avoid While Building a Strong Foundation

Creating a strong marketing and business foundation can always be difficult to navigate. With so many moving parts, it’s easy to let things fall through the cracks which in turn can leave you under-prepared and overwhelmed, In this episode, Mustapha and Andrew discuss some of the mistakes that people can make when developing their games and what solutions can be used to help you establish a strong foundation and be completely prepared when you’re ready to self-publish or work with a publisher.

56 minJUN 30
Comments
Mistakes to Avoid While Building a Strong Foundation

The Inclusion Conversation and Where to Begin

Given current events or any future events, we know that there’s always a boiling point when conversations of diversity in all spaces are left unchecked. In games in particular, there tends to be a lot of confusion around the correct approach to building an inclusive environment within your game's community. With our guest Victoria Tran of Kitfox Games, we’re going to dig in and approach the challenging topic of inclusion as it pertains to games-related spaces and beyond.

45 minJUN 16
Comments
The Inclusion Conversation and Where to Begin

Latest Episodes

The Importance of Business Relationships and Partnerships

One area in indie games that can sometimes be overlooked is the business development side of the industry. Building and maintaining relationships is essential but sometimes it can also be a challenge. That’s why in today’s episode David Logan of Akupara Games shares not only the importance of building and maintaining those relationships but also methods on how to be impactful and stand out to others, giving you a great advantage. Support us on Patreon!

57 min2 w ago
Comments
The Importance of Business Relationships and Partnerships

How to Focus on Values While Leading Others

When making your game, sometimes it can be difficult to focus on anything else. But if your plan is to release your game, then you also need to focus on your business values and how those can carry over to the gaming community and beyond. That’s why our guests today, brother team Khalil and Ahmed from Decoy Games talk about how their focus of developing core values and serving others was a means that led to the success of their first game and able to lead various communities.

52 minSEP 29
Comments
How to Focus on Values While Leading Others

How to Transition into Becoming a Publisher

When indie devs decide that they want to make games, in most cases when thinking about publishing, it’s along the lines of partnering with one. However, there’s a trend going on where many developers are becoming publishers. For some that may consider this, transitioning into this role can seem daunting despite the opportunities it can provide. That’s why Neal Lorenza, shares his process, and reasoning for making this transition and why for some, the benefits can be rewarding on various levels.

69 minSEP 15
Comments
How to Transition into Becoming a Publisher

How to Stand Out in a Digital Landscape

Since the pandemic has forced many to rely on digital events and other online formats in a lot of ways the indie game industry was already there. While some new trends have emerged, it still goes to show that knowing how to stand out in this digital landscape is extremely important. That’s why Chris Wulf of Those Awesome Guys is going to share his experience and insight on how to navigate this landscape, and what you always need to do to stand out to others.

62 minSEP 1
Comments
How to Stand Out in a Digital Landscape

How to Provide Value to Your Communities and Beyond

Finding ways to provide value to communities can be a challenge, especially when your attention and focus is more around the development of your game or studio. While this is important, looking outward and providing value to other communities can provide valuable insight and opportunities you never thought possible. Today, Mustapha and I will be discussing different types of communities that devs can help enrich while building the integrity and authority of their brand.

47 minSEP 1
Comments
How to Provide Value to Your Communities and Beyond

How to Serve Your Audience with the Right Intent

Whenever you market or promote your game, it can become a little weird. Putting yourself out there and calling attention to your game can come off self-serving. Feeling this way is normal, but you should never let it hinder you from getting the word out about your game. Today, Mustapha and I will be discussing the problems that a lot of devs face in addressing these issues by changing your mindset and understanding what you’re doing is really serving your audience.

39 minAUG 4
Comments
How to Serve Your Audience with the Right Intent

How to Navigate the Publishing Landscape

Eventually, the game you’re making will be released. But before you get there, you need to make some important decisions to help clarify your vision, understand what you need and areas you should focus on regardless if you plan to self-publish or partner with a publisher. That’s why our guest today is going to share how to navigate the publishing landscape so you can be on top of your game as you get ready to launch.

72 minJUL 21
Comments
How to Navigate the Publishing Landscape

How to Build Media Relationships

When it comes to reaching out to the media, forming relationships is absolutely essential. Whether or not you’re able to hire a PR firm, not building relationships and understanding how your public image can impact others can make getting media coverage a greater challenge. Support us on Patreon! Thankfully, Chris Compendio shares how they have established relationships with indie devs and relation figures, providing an insider’s perspective on the best ways to build relationships with the media.

65 minJUL 7
Comments
How to Build Media Relationships

Mistakes to Avoid While Building a Strong Foundation

Creating a strong marketing and business foundation can always be difficult to navigate. With so many moving parts, it’s easy to let things fall through the cracks which in turn can leave you under-prepared and overwhelmed, In this episode, Mustapha and Andrew discuss some of the mistakes that people can make when developing their games and what solutions can be used to help you establish a strong foundation and be completely prepared when you’re ready to self-publish or work with a publisher.

56 minJUN 30
Comments
Mistakes to Avoid While Building a Strong Foundation

The Inclusion Conversation and Where to Begin

Given current events or any future events, we know that there’s always a boiling point when conversations of diversity in all spaces are left unchecked. In games in particular, there tends to be a lot of confusion around the correct approach to building an inclusive environment within your game's community. With our guest Victoria Tran of Kitfox Games, we’re going to dig in and approach the challenging topic of inclusion as it pertains to games-related spaces and beyond.

45 minJUN 16
Comments
The Inclusion Conversation and Where to Begin
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