Born in Spain, with a Spanish father and a mother from Peru, Gonz Ferrero grew up in the midst of Buenos Aires, Argentina. Despite growing up in a highly urban area he eventually found his way into the mountains.
Follow along in this interview that will take you through investment banking and project leading solar parks in Spain, to starting a big media company in Shanghai. Onwards through the Himalayan mountains, aiding nuns in the Andes, winter seasons in the Alps to finally end up at a pizzeria in Duved, Åre.
Today Gonz Ferrero is the CEO of the slightly mysterious brand Klättermusen with a history that spans more than 40 years
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