Think of your income like water flowing into a bucket. Are there any holes in your bucket? Folks like Caleb Guilliams, founder and CEO of BetterWealth, help you seal those holes through wealth efficiency tactics designed to save people money so they can live a more intentional lifestyle. Recently at ClickBank's Platinum Summit in Costa Rica, he spoke with Thomas McMahon about keeping what's already earned in the bank, or better yet: invested in growth strategies for your business. After speaking with clients, on average they save $30,000, which he says is more valuable than simply pulling a lever and making $30,000, once you factor in the take-home value of those earnings. Caleb speaks across the country about wealth management and works directly with clients. You can contact him at: caleb@betterwealth.com Learn more at: betterwealth.com
Brett Kaufman discusses optimizing copy to better serve clients' high-scale businesses by focusing on the crucial elements of storytelling. Among the topics Thomas McMahon and Brett cover is how he and his colleagues at Wellspring Media research the hopes, dreams, and fears of a potential audience that then translate into an accumulation of wins throughout the funnel. Wellspring Media is a funnel optimization agency specializing in copywriting. Previously, Brett worked with AIPAC in bipartisan pro-Israel lobbying for five years where he grew his sales skillset. Find Brett on Facebook, or follow him on Instagram: @brettkaufman26
Listen in as Thomas McMahon, ClickBank's director of partnership development, briefly discusses optimizing your business, improving customer lifetime value, building sales teams, selling high ticket offers, and more with a guest unlike many. You don't often find someone like Rudy Mawer. He built four multi-million dollar businesses by the age of 30. He served as the CEO of Pier 1 and Tai Lopez Brands. He's generated over $200 million in revenue for clients and his own brands. And he's considered to be one of the world's top Facebook ads and funnel experts. To put it mildly, he knows what he's doing. Learn more about Rudy's mastermind events: https://rudysmarketing.com/mastermind/ Follow Rudy on Instagram: @rudymawerlife
It's not often that you see a story like Alex Miller's. In today's episode, we discuss her rapid success after launching her product, Pelvic Floor Strong, on ClickBank. After being mentored by another highly successful ClickBank seller, she transitioned from her role as a fitness instructor in Vancouver, Canada to an offer owner with a product that blew past expectations in every metric that matters. Now, she's in ClickBank's highest tier of sellers with more products on the way, all backed by her expertise as a women's health instructor. Are you a media buyer with an audience of women over 40? Alex would love to chat about partnering up. You can reach her at: alex@linenryangroup.com A popular split testing tool that has helped multiple ClickBank vendors split test and scale: https://www.clickbank.com/integration/cbsplit/
Have you heard? Email is dead. Or so they say. In today's episode, we have a super affiliate, the one and only Ed Scow, on our podcast to set things straight. We also discuss other top-of-mind topics like list management and processes for deliverability - including challenges like iOS and email, as well as best practices with swipes. And, lastly, we unveiled Ed's Cranky Corner where we asked him what offer owners and affiliate managers need to stop doing. It's enlightening, to say the least.
If you find yourself in a position to build out an affiliate program, you may be wondering how to go about finding the right affiliates for your brand, not just any affiliate. In today's episode, Ryan Coisson outlines a more efficient and easy way to recruit, retain, and train affiliates. He calls it the "reverse pyramid of affiliate acquisition." Now, what does that even mean? Tune in to learn how, among other things, he initially focuses less on the highest grossing affiliates, and more so on their up-and-coming counterparts. If you'd like to learn more, Coisson prepared a visualization of the process, which can be downloaded at: perfectbiz.com/clickbank
Top-level affiliate marketing is all about relationships, because at the end of the day when the conversions are counted and commissions are calculated, people do business with people. In this episode, we discuss the best events to meet affiliates and build your network. The events Thomas and Kyle discussed: Traffic & Conversion: https://trafficandconversionsummit.com/ Affiliate Summit West: https://www.affiliatesummit.com/ Affiliate World: https://affiliateworldconferences.com/ Leadscon: https://www.leadscon.com/ FinCon: https://finconexpo.com/ Funnel Hacking Live: https://funnelhackinglive.com/order-fhl-2022-1 Platinum Summit: https://www.clickbank.com/clickbank-advantage/ Flight Club: https://flightclubmastermind.com/ Mimosa Mastermind: https://www.facebook.com/mimosamastermind/ War Room: https://www.warroommastermind.com/
Today, we're discussing a common question the ClickBank business development team receives: how do I get the right affiliates to promote my offer? Well, in this episode, we'll share three tips to help you become more successful on ClickBank, but first you must understand that the phrase, "If you build it, they will come" does NOT always apply to affiliate marketing. Offer owners that want to proactively attract affiliates can and should be doing a few things in particular to build relationships with affiliates that could push offers at scale.
Is CPA riskier with refunds? Does Rev Share give away too much of your AOV? We answer which commission structure is best for your business and how to stay profitable. You might be surprised which model works for you... We'll also break down the general pros and cons of CPA vs RevShare for both affiliates and product owners – and more specifically, some proven strategies for using each one effectively on ClickBank.
We interviewed Curt Maly, a Facebook Advertising Expert at Black Box Social Media, at Traffic and Conversion Summit about the rising cost of Facebook ads, testing campaigns, and a whole host of hot-button issues when it comes to marketing on Facebook.