Did you know that 90% of small businesses fail every year in the U.S. in large part because they don’t have a financial plan in place for their businesses that is designed to create predictable, consistent revenue? You may have known that from being a member of the Artists In Business community because this is something I talk about all the time. However, if you’re a member of the Artists In Business Insider group or the 14-Day Art Biz Challenge group, you also know that one of the largest factors that contributes to ensuring your financial plan for your business actually brings you results is knowing, without question, who your true ideal clients are. And, if you’ve listened to my episodes 115 and 116 of this week, you know how truly difficult it can be to uncover who your true ideal clients are- and that those 90% of businesses that fail have owners who have not truly uncovered their true ideal clients. So I want to put a stop to that once and for all for all artists who are serious about growing a business with and for your art. Because if you don’t have this dialed in, you are likely missing the mark BIG TIME on WHO truly resonates with your offers, and furthermore how and where to find them. Let’s dive into that in today’s episode. ASK, by Ryan Levesque Download ASK for free with the Artists In Business free audible.com trial: www.audibletrial.com/artistsinbusiness
Today I want to talk about the importance of making an offer that sells by leading with your theme. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Last week we were talking about how to take the first step to fulfill your good, better, best scenario. If you want to know what the good, better, best scenario is just go to the link below! http://bit.ly/aibbarriers ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The scenario helps you set-up a revenue goal for yourself that begins just outside of your comfort zone. This means you can actually ease yourself into making a certain amount. Then before you know it you are reaching the goal that you never thought you would be able to! I’ve seen this happen with my own business as well as with many artists that I have worked with time and time again. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In last weeks discussion, we talked about you making an offer for the first time. It was all about just putting an offer out there. This could have been by the signature in your email, via social media, or by emailing a friend or fam...
Last week we set up your good, better, best scenario for bringing in more revenue. In doing so you’ve created the space and the permission for yourself to begin to bring in more then you have in the past. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I’ve talked about in the past weeks is that when we as artists begin to make more money as business owners a lot of resistance can come up subconsciously that we could have never anticipated. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The reason for that is because all of us have a very specific relationship to, with and for money. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It can be something very small or very large but regardless every single day we are dealing with money. As a result, we have an internal temperature setting that keeps us feeling safe and secure with a certain amount that we are able to bring in. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ To break through that temperature takes a lot of conscious awareness and a lot of will power to make it happen. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ When you make 6+figures as an artist in busin...
What is your internal temperature when receiving revenue? This is such an important question that we’ve been going over the last couple of weeks. The reason it is important for artists to begin to make 6-figures as a business is because when you make that amount in your business the business can then afford to pay you a salary. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Here’s the rub... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The big issue that almost every single person runs into, myself included, is that when you start to make more as a business owner you step into a new position of power within ourselves. A new form of internal leadership is gained, a self-empowerment. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In order to take that step, we are inevitably faced with challenges that we’ve never really looked at before. That we never thought would be an issue before. The one that I am referring to here is when you start to make that 6-figures as an artist in business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Now the question I posed last week was is it harder to mak...
Did you know that there was something more important that you needed to conquer before you actually begin to make 6 figures as a business owner? That thing that you need to conquer or have an awareness of is what I want to share with you today. Last week I was talking about the significance of making 6-figures as an artist in business, especially on the online space. Now to clarify more on this, when we speak about making 6-figures this does not mean that you personally have made that amount. What we mean is that your business made 6-figures and can now afford to pay you a salary from that 6-figures. For those of you just starting out, you might be thinking I just made my first $1,000 what does that mean for me? It is a little bit different when you are just starting out. When you make your first $1000 what you need to look at is, how much do you need to take out of that and what is the bare minimum you can use out of what you made to reinvest to duplicate your results? This is what...
Why you need to be a 6-figure artist in order for your business to thrive for the long-term! (and what that even means..!) I wanted to share a story of a friend of mine and how he learned this lesson. When I was just out of undergrad, I was 22 years old and a good friend of mine had just got cast in a Steve Martin film. Now, this was a huge win for him as he had been training and auditioning for quite some time. His salary from the film was over $100,000. Instead of looking at that salary as money for his art and work as a business he rather perceived it all for himself. Because of this within 8 months all of it was all gone. He bought expensive items and believed that his next gig was right on the horizon. What happened to him though was he ended up back at square one with nothing! When this happened to him I thought to myself "No way did I want that to ever happen to me!" But I still ended up having to learn this lesson the hard way. I will be sharing more of my story next week on...
Do you know how to make an offer online without question or hyperbole? Over the last few weeks, we've been talking about how to craft an offer online. Every artist needs to know how to craft the right kind of offer to the right people in order to start to build a business that is long-term and sustainable. Also, to begin to create offers that have consistency and predictability. What you are looking for is offers that bring you in revenue you can count on! LAST WEEK you had a chance to share your Why Theme question via social media as a test to see what reactions you may receive from your audience! THIS WEEK I share a challenge with you based on this exercise. During my workshop, “How To Make Your First $1K Selling Your Art Online”, we look at how to expand make an offer online without questions or hyperbole! (If you haven’t registered for my How To Make Your First $1K Selling Your Art Online live workshop yet, where I go into detail on how to craft the perfect offer, be sure to ...
Are you ready to start a meaningful relationship with your potential clients, or are you still looking for a one-night stand? When you meet someone you can foresee you have something in common with, and you want to pursue a relationship with them, whether it’s a friendship or other, you definitely take the time to get to know that person and begin to share parts of yourself with them that relate to what you most have in common. Similarly, in your art business, you want to begin a quality relationship with your ideal clients by sharing with them what you most have in common: your art!! However, it’s not just your art that you want to share with them- that actually comes much later- it’s the reason you create your art that is of most interest to them, which can be found within your Why Theme. LAST WEEK you had a chance to create a question for your potential clients, in relation to your Why Theme, that goes one step past your Opening Line. (Did you miss last week’s exercise, along...
Do you ever wonder how much consideration you should take when figuring out revenue in your business? Kelly Richmond Pope is an accounting professor turned documentary filmmaker who studied how whistleblowingimpacts fraud detection and prevention in organizations. She directed and produced the award-winning documentary All the Queen’s Horses which explores the $53 million Dixon, Illinois fraud, the largest municipal fraud in U.S. history. Artist's I can't wait for you to hear this episode because Kelly and I talk about how important revenue is to take into consideration in business with your art. We also discuss how it can be the most creative part of growing your business. LINKS: www.kellyrichmondpope.com CLICK HERE to Leave Your Questions About the Episode!
Are you wondering how to craft offers for your business that truly resonate with you? Jennifer Dasal is the curator of modern and contemporary art at the North Carolina Museum of Art, where she has been employed since 2008. She holds an MA in art history from the University of Notre Dame as well as a BA in art history from the University of California, Davis. She has also completed PhD coursework in art history. On the side, Dasal hosts the ArtCurious Podcast, a bi-weekly show exposing the unexpected, the slightly odd, and the strangely wonderful in art history. LINKS: http://www.artcuriouspodcast.com/ CLICK HERE to Leave Your Questions About the Episode!