As consumers get exposed to new financial brands every day, it has never been more important to think like a brand and not a bank. Investing in creating a strong brand allows a banking organization to get and keep people’s attention – directly impacting the bottom line. With the right branding, you have the chance to impact how consumers perceive your business and how your employees represent your business. This creates loyalty by building trust. My guests on the Banking Transformed podcast are Allison Netzer and Liz High, the authors of the book, ‘Think Like a Brand, Not a Bank’. Allison and Liz share how good branding can appeal to people’s emotions, allowing a bank or credit union to outperform the competition. This Episode of Banking Transformed is sponsored by FIS From super apps and crypto to embedded finance and financial inclusion, we’re a long way away from the world of cash and checks. That’s why FIS has published The Global Payments Report. The Global Payments Report makes it easy to understand what your consumers want now – and in the future. Read about the trends transforming payments and what they mean for your business. FIS also gives you an in-depth view of how consumers pay when shopping online and at the point of sale in more than 40 markets, along with the latest insights into real-time payments trends, digital wallets, and even Crypto. Discover how the latest payments technologies could affect your business. Get your report today by visitingfisglobal.com/gpr. FIS. Advancing the way the world pays banks and invests.
Embedded payments have become the norm in our personal lives. In fact, a report from IDC predicts that 74% of digital consumer payments globally will be conducted via platforms owned by nonfinancial institutions by 2030. Unfortunately, IDC also found that 73% of financial institutions globally have technology infrastructures for payments that are far from future-ready. Today, we haveBhavin Turakhia, CEO and Co-founder ofZetaon theBanking Transformed podcast. Bhavin discusses how embedded payment technologies are becoming available to organizations of all sizes, allowing legacy banks to keep pace with technology leaders. This episode of Banking Transformed is sponsored by Zeta Zeta helps issuers launch next-gen card programs with its cloud-native and fully API-enabled stack that includes processing, issuing, lending, core banking, and many other capabilities. Zeta has 1400+ employees with over 70% in technology roles across locations in the US, UK, Middle East, and Asia. Globally, eight issuers and 30 fintechs have issued 15M+ cards on Zeta’s platform. For more information visitwww.zeta.tech
Competition in banking has expanded in the past twenty years, yet banking and technology giants are increasingly using proprietary technology and data-driven insights to tilt the playing field. When smaller financial firms can’t reach the scale needed to compete effectively, there is potential for economic inequality, reduced social responsiveness, and less innovation. My guest on the Banking Transformed podcast is James Bessen, lecturer at Boston University School of Law and author of the book, ‘The New Goliaths’. Jim shares his perspective that the largest firms have a major competitive advantage, and how democratizing technology, insights and innovation can level the playing field. This Episode of Banking Transformed is sponsored by FIS From super apps and crypto to embedded finance and financial inclusion, we’re a long way away from the world of cash and checks. That’s why FIS has published The Global Payments Report. The Global Payments Report makes it easy to understand what your consumerswant now – and in the future. Read about the trends transforming payments and what they mean for your business. FIS also gives you an in-depth view of how consumers pay when shopping online and at the point of sale in more than 40 markets, along with the latest insights into real-time payments trends, digital wallets, and even Crypto. Discover how the latest payments technologies could affect your business. Get your report today by visitingfisglobal.com/gpr. FIS. Advancing the way the world pays banks and invests.
Identity fraud is an increasing challenge for financial institutions, impacting consumer trust and costing billions of dollars a year in losses. To combat this threat, financial institutions must streamline the authentication process while improving the overall client experience. When fraud or identity theft does occur, customers want fair, equitable and fast resolution, with pain-free, frictionless access to their impacted accounts. We are happy to have Chad Gluff Sr. Director, Global Identity and Fraud for TransUnion on the Banking Transformed podcast. Chad shares the impact that fraud and identity theft has on banking and the ways to turn your identity fraud solution into a customer experience opportunity. This episode of Banking Transformed is sponsored by Neustar Neustar sorts users intelligently and reliably into high- and low-risk buckets, allowing you to quickly identify and let through low-risk consumers. Reduce digital identity fraud by 20 percent and better focus valuable fraud-fighting resources. Put additional verification steps in place only for high-risk, potentially fraudulent transactions. Visit www.home.neustar/risk-solutions for more information
Transformation is both an overused word and an underdeveloped concept at most financial institutions. Successfully embraced, transformation can help a financial institution achieve its full potential. Transformation is also not a project or a destination, but a continuous process of adapting to a volatile and uncertain environment to become more future-ready. We are excited to have Seth Goldstrom, Senior Partner at McKinsey & Company on the Banking Transformed podcast. Seth shares the keys to a successful transformation and why most transformations fail to deliver as expected.
Data, analytics, and new technologies are transforming the art and science of personalized customer experiences. Customer engagement of the future is holistic, predictive, precise, and clearly tied to business outcomes. Winning organizations are building the capabilities, talent, and organizational structure needed for this transition. Those that stick with traditional processes will be forced to play catch-up in the years to come. We are very fortunate to have Jouk Pleiter, Founder and Chief Executive Officer at Backbase on the Banking Transformed podcast. He discusses how to win customers – for life – in the new era of embedded banking.
Consumers want their financial providers to provide integrated experiences that leverage insights to create intuitive engagements. To accomplish this, banks and credit unions need to build the data infrastructure and analytics capabilities that can be applied across the entire customer journey. Personalization must become a strategic priority, using data to create a differentiated value exchange with the customer in real-time. I am excited to have Jim Stapleton, Senior Vice President at Epsilon on the Banking Transformed podcast. Jim shares how banks and credit unions can deepen relationships by understanding customer behaviors and offering timely solutions. This episode of Banking Transformed is sponsored by Epsilon With 50+ years’ experience, Epsilon for Financial Services accelerates clients’ ability to harness the power of data to enhance, activate, and measure campaigns with confidence. With market-leading insights into customer's actions (even when they’re not interacting with your brand), Epsilon can predict upcoming life events and deliver optimized messages across owned and paid channels, while respecting and protecting consumer privacy and client data. Learn moreabout Epsilon for Financial Services
With a long history of leading marketing efforts at various financial organizations, Alice Milligan was named the chief marketing officer of Morgan Stanley in May 2021 in conjunction with the acquisition of E-Trade by Morgan Stanley. With an evolving brand strategy to meet the needs of a more expansive, diverse consumer base, Milligan is tasked with communicating an expanding set of capabilities to these new audiences and modernizing the brand for future growth. We are joined by Alice Milligan, the CMO of Morgan Stanley. Milligan discusses her career journey and the global brand strategy of Morgan Stanley. She also shares how data and analytics is the foundation for better marketing decisions. This episode of Banking Transformed is sponsored by mParticle. mParticle believes that better decisions start with better data. Cleanse, visualize, and connect your customer data from any source or system to any API. Better data, better decisions, better outcomes. Visit mparticle.com for more.
WeBank is considered by many to be the most progressive digital bank in the world. Launched in 2014, WeBank provides financial services to over 300 million individuals and 2.7 million small businesses. Recently, WeBank has been expanded the use of blockchain as one of the key technologies to improve efficiency of digital banking and to promote equity and sustainable development. WeBank has also extended beyond financial services to assist other industries in the deployment of blockchain capabilities. We are joined again on the Banking Transformed podcast by Henry Ma, executive vice president and CIO of WeBank. Ma discusses WeBank’s mission of delivering financial inclusion at scale by leveraging AI, blockchain, cloud computing, and big data.
Providing trust through personal financial education is an imperative for the entire finance services sector. It is also a cornerstone to building engagement across the entire customer journey. The need for financial education extends across every socio-economic segment and every age category. Advanced technologies have made the delivery of personalized financial education more feasible and more impactful for any sized financial institution. We have Ryan Swift, Vice President of Strategic Partnerships at EVERFI on the Banking Transformed podcast. Ryan discusses the value that financial education has in helping financial institutions make an impact in their communities. This episode of Banking Transformedis sponsored byEVERFI: See howEVERFIcan help you reach new customers, expand wallet share, and strengthen your brand with personalized, digital financial education programs that help you drive visibility for your products and services. More athttps://everfi.com/financial-education/