Create Cohesive Culture

Manage internal consensus, a course by Jeanette Horan.

Jeanette Horan

Jeanette Horan

Nokia Board Member, Former IBM CIO

Create Cohesive Culture
How does a massive organization come to internal consensus around an idea or new initiative? How does it build a cohesive culture that’s personal to each employee? Jeanette Horan, IBM’s Chief Information Officer, has some suggestions: know your data, and optimize sales and marketing.

Create Cohesive Culture

3 Episodes

1. Build Internal Consensus with "Jams"

3 min

2. Communicate the Case for a Shift in Corporate Strategy

7 min

3. Use Big Data to Optimize Sales and Marketing

6 min

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