Creator Lab - interviews with entrepreneurs and startup founders

Creator Lab - interviews with entrepreneurs and startup founders

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himalaya
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Conversations with leading entrepreneurs, non-profit founders, award winning designers, educators, artists and everything else in between.We dig deep into their stories, have honest conversations about how they made their ideas come to life and the lessons learned along the way.
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Kathryn Minshew is the Founder & CEO at The Muse Subscribe & watch on YouTube:https://youtu.be/ZKOgdHTnKc8 Timestamps: (00:00:00) - Intro (00:00:40) - Sponsor Break: AppSumo (00:01:19) - What Is The Muse (00:05:29) - How Big Is The Muse (00:06:46) - Pay-Per-Click vs Pay-Per-Hire Business Model (00:11:38) - Hiring Is The More Important Thing (00:16:16) - The Average Cost To Hiring People (00:22:27) - Kathryn’s View about Pallet's Approach (00:29:05) - Sponsor Break: The Economist (00:30:26) - Shift From Office Work To Hybrid + Benefits Of Hybrid Work (00:39:30) - Shift Shock (00:43:39) - One Of The Most Important Element In Career Search (00:48:52) - The Value Of Transparency Between Companies And Employees Links Mentioned https://www.instagram.com/kminshew/ https://twitter.com/kmin Thank you to our sponsors: The Economist - full access to the topics that matter to you and original analysis as events unfold. Start your 30-day trial with The Economist today: economist.com/lab AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://social.appsumo.com/creatorlab

Tiago Forte is the creator of Building a Second Brain. Subscribe & watch on YouTube: https://youtu.be/h04N_6tmMeg Timestamps: (00:00:00) – Intro (00:00:40) – Sponsor Break: AppSumo (00:03:23) - How Second Brain Began (00:05:49) - Building a Second Brain (00:13:31) - Multi-Million Dollar Live Courses. (00:16:23) - What Makes People Have Sustained Behavior Change (00:24:15) - 4 Steps of C.O.D.E (Capture, Organize, Distil, Express (00:27:08) - 3 stages: 1) Remember 2) Connect 3) Create (00:29:49) – Sponsor Break: The Economist + Linkedin Jobs (00:32:02) - Think Like a Curator (00:34:30) - Screenshare of Tiago’s System in Action on youtube: https://youtu.be/h04N_6tmMeg?t=2085 (00:49:33) - Designing Notes for Future Self (00:53:37) – Expression is a chaotic + messy process (no checklist) (00:55:52) - Don’t Start from Scratch Every Time Thank you to our sponsors: The Economist - full access to the topics that matter to you and original analysis as events unfold. Start your 30-day trial with The Economist today: economist.com/lab Linkedin Jobs -helps you find the candidates you want to talk to, faster. Post a job for free onlinkedin.com/creator AppSumo- the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://social.appsumo.com/creatorlab Links Mentioned: Tiago's book: https://amzn.to/3zUqgEy Blog post: https://fortelabs.co/blog/basboverview/

Sam Corcos is the co-founder & CEO of Levels Health Subscribe & watch on YouTube: https://youtu.be/iI331lJkPm0 Timestamps: (00:00:00) Preview (00:00:34) Sponsor - AppSumo (00:01:02) Intro to Sam (00:10:23) Problems Caused by Metabolic Dysfunction (00:15:43) Current Stage of The Company (00:22:49) Alternative Business Model (00:28:47) Product Market Fit (00:39:56) Sponsor: Linkedin Jobs (00:42:17) 10x in Digital Content (00:44:34) Podcasting As A Channel (00:49:17) Partnerships (00:52:36) Transition from CTO to CEO (01:04:30) Time Management + Prioritization Thank you to our sponsors: AppSumo- the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://social.appsumo.com/creatorlab Linkedin Jobs: LinkedIn Jobs helps you find the candidates you want to talk to, faster. Post a job for free onlinkedin.com/creator

Colin Sapire is the founder of Beast Health & Nutribullet. Watch & subscribe on YouTube: https://youtu.be/lqSfvL7QHRo Timestamps: 0:00:00 - Snippet 0:00:39 - Sponsor: AppSumo 0:01:07 - Intro + Landing In The US 0:07:45 - Origins Of Nutribullet 0:11:21 - Finding A Differentiator + Landing On Pricing 0:13:17 - Reaching Half A Billion Dollars In Revenue 0:15:57 - Transitioning To Beast Nutrition + Getting Kids Interested In Nutrition 0:18:34 - Motivation After A Massive Business Success + Keeping The Hunger Alive 0:23:00 - Designing Product 0:26:27 - Day 1 of Designing New Product 0:30:20 - Creating a Prototype + 3D CAD Model 0:32:10 - 80/20 of launch + growth 0:35:42 - Customer Feedback 0:39:19 - Sponsor Break: Linkedin Jobs 0:40:23 - Lessons From Running The Most Successful Infomercials Of All Time 0:45:07 - Craziest Informercial Day 0:47:24 - Scale of TV advertising + using data 0:51:13 - Understanding ROI of Ad Spend 0:53:37 - Increasing Cost of Facebook & Google Ads 0:59:52 - Home...

Ramon is a Dutch immigrant who dropped out of high school before finding an entrepreneurial path. Most recently he acquired a DTC dog ramp business (Alpha Paw) for $300k + which he's grown to $35mil+ in sales. Previously, he grew a soap opera blog to 30mil+ monthly pageviews before selling it for $9mil. In this conversation you'll learn: – why buy vs build – buying a company with little money down – growth levers to ramp up a DTC ecom business – growing through paid acquisition, influencers, whitelisting, seo + affiliates – creating a healthy channel mix + managing platform risk – benefits of in-house vs 3rd party logistics Watch + Subscribe on YouTube: https://youtu.be/2DzHRUyI28Q Timestamps: 0:00:00 - Snippet 0:02:27 - Intro + Selling $35mil Worth Of DTC Dog Ramps 0:04:07 - Highschool dropout, business philosophy + 10 figure exit 0:13:04 - Finding Direction 0:16:01 - Finding A Buying An Existing Problem 0:21:35 - Pet Industry 0:23:15 - Finding A Good Business To Buy 0:29:44 - 3PL vs In-House 0:40:02 - Growth Levers To Look Out For When Buying 0:49:23 - Smart Due Diligence 0:52:18 - What To Look For In Google Analytics 0:55:37 - Amazon vs Shopify Split 0:58:40 - Paid Acquisition, Apple Update + Platform Risk 1:07:20 - Budget Allocation + Testing Channels 1:10:17 - Working With Affiliates 1:13:19 - Working With Influencers 1:18:23 - When You Should Work With An Agency 1:21:27 - Whitelisting Strategy 1:24:05 - Partnering With Investors + Funding An Acquisition Ramon's original thread: https://twitter.com/ramonvanmeer/status/1448022919901335552?s=20 Thank you to our sponsors: AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://social.appsumo.com/creatorlab Nord VPN: Grab NordVPN’s Cyber Month Deal. Go to nordvpn.com/clab or use code CLAB to get up to 73% off your NordVPN Plan + a bonus gift

In this conversation, we explore: Eric's approach to writing a book entirely made up of Naval's words philosophy around wealth + happiness eastern vs western approaches permissionless leverage + ownership why desire is a contract you make with yourself to be unhappy freedom to vs freedom from Watch the full episode on YouTube: https://youtu.be/J7j-5sgDkxQ Timestamps: 0:00:00 - Snippet 0:01:50 - Intro + Figuring Out Transitions 0:08:54 - Who Is Naval Ravikant? 0:15:08 - Unique Approach To Writing This Book 0:21:08 - Process Of Writing A Book 0:30:17 - Not Letting The Tools Get In The Way 0:33:12 - 80/20 Of Naval’s Philosophy on Wealth + Happiness 0:39:36 - The Older The Problem, The Older The Solution 0:41:10 - Eastern + Sufi Philosophy, Imam Ali + Nahj al-Balagha 0:45:06 - Western vs Eastern Philosophy - Meditation Example 0:46:49 - Seek Wealth, Not Money or Status 0:51:59 - Ownership, Wage Work + “Do not fear work that has no end” 0:55:51 - Types of Leverage 1:00:17 - Sponsor Br...

Bilal breaks down the secret sauce that makes Google + YouTube two of the greatest businesses of all time. We discuss the ad auction, how Google understands intent better than anyone, the future of advertising + compare YouTube, Netflix + live TV. Subscribe + listen to the full episode on "Not Investment Advice": https://linktr.ee/notinvestmentadvice Apple Podcasts: https://podcasts.apple.com/us/podcast/not-investment-advice/id1563288568?itsct=podcast_box_link&itscg=30200&ls=1 Spotify: https://open.spotify.com/show/0Pogh5lcyKxmZVKQnao8zT?si=DSuMCklFTM-mOV9WbltZkg&dl_branch=1 YouTube: https://youtube.com/notinvestmentadvice Join our groupchat on Telegram: https://t.me/notinvestmentadvice Let me know what you think on Twitter: @bzaidi Thank you to my sponsors: AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://www.appsumo.com Space - the easiest way to engage your team over audio: http://www.JoinSpace.co

Mary Grove is Managing Partner of Bread and Butter Ventures. She brings nearly two decades of leadership experience in technology, early-stage investing, and startup ecosystem growth. She began her career working on the Google IPO, and went on to lead new business development partnerships, negotiating early-stage product and technology deals worldwide. She was the founding director of Google for Startups, leading the company’s global efforts to support entrepreneurs in over 100 countries. Let us know what you think on Twitter: https://twitter.com/bzaidi https://twitter.com/marygrove Watch on YouTube:https://youtu.be/t52IaNs2IYE Timestamps: 0:00:00 - Preview 0:01:52 - Google IPO Team, Google For Startups + VC 0:09:05 - What Changed After Google IPO? 0:12:36 - Figuring Out Your Next Career Step 0:15:03 - Career Mistakes 0:17:19 - Knowing When To Move On 0:20:27 - Google For Startups 0:24:04 - International Startup Hubs 0:29:13 - Only 65% Of The World Has Internet Access 0:31:22 - Thesis To Invest Outside Of The Coasts 0:36:10 - Investing In A Distributed + Remote Work World 0:39:58 - Health Tech, Food Tech + SaaS 0:44:33 - Investing In Clipboards + Fax Machines 0:45:14 - Solo Capitalists + Creators Becoming Investors 0:49:22 - Learning How To Be A Good Startup Investor 0:53:36 - What Their Team Looks Like 0:54:38 - The Funnel of Dealflow To Get To 15 Startup Investments 0:56:38 - Being Proactive About Diversity In LPs, Founders + Hiring 1:01:26 - Close Learn more about Bread & Butter Ventures: https://www.breadandbutterventures.com/ https://medium.com/bread-and-butter-ventures Thank you to our sponsors: AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://www.appsumo.com Space - the easiest way to engage your team over audio: http://www.JoinSpace.co

Ryan Berckmans is an ex-Amazon + fintech startup engineer. He's been involved with the Ethereum community for many years + invests in the crypto space. He recently published a bullish thesis for investing in ETH at: ethereumcashflow.com Watch on YouTube: https://youtu.be/u3IGTSBzwOk Let us know what you think on Twitter: https://twitter.com/bzaidi https://twitter.com/RyanBerckmans In this conversation you'll learn about: blockchains, bitcoin + ethereum difference between ethereum + ether (ETH) ETH 2.0 + the transition from proof of work to proof of stake how to earn 6-20% yield from ETH "staking" applications of DeFi, peer-to-peer lending, smart contracts + NFTs alternatives like Solana + what could still go wrong side chains (Polygon) + layer 2 rollups (Arbetrum) Timestamps: 0:00:00 - Snippet 0:01:18 - Intro To Ryan + What We’ll Cover 0:05:57 - Explaining Blockchain, Bitcoin + Ethereum 0:08:25 - Decentralization 0:13:57 - Difference Between Bitcoin Blockchain, Currency + Example T...

Bilal Zaidi is joined by Jack Butcher, Trung Phan & Alex Cohen to discuss the latest in business, technology & memes. Listen to the full convo on "Not Investment Advice": Apple: https://pod.link/notadvicepod.apple Spotify: https://pod.link/notadvicepod.spotify YouTube: https://youtu.be/t1MmZk6aWnI Let us know what you think on Twitter: http://twitter.com/bzaidi http://twitter.com/trungtphan http://twitter.com/jackbutcher http://twitter.com/anothercohen

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