It is often too easy to look at business owners or influencers in our industry - especially those that have a platform and a lot of followers - and think they’ve got it all “figured out”. Like they’re just living the highlife. I want to assure you that this is NOT always the case - in fact it rarely, if EVER is. I’ve gone through the experience of having my mental health tank, as I’m sure many of you listening have. I still go through big ups and downs, they’re just not as scary for me anymore because I gave myself permission to do what was scary back when I shut down my business and walked away for 4 months - unsure if I’d ever go back to it. In Part 1 of this two-part Lessons of a Lashpreneur episode, I talk with Cheryl of Untamed Artistry. Cheryl shares her journey of dealing with mental health struggles, anxiety, and depression - all while trying to run a seven figure business. By society's standards, she is considered a "successful" business owner - but reaching that milestone didn’t give her the happiness or fulfillment she thought it would. Instead, she realized that she had an unhealthy relationship with her business where she was working crazy long hours, feeling burned out, and struggling mentally. She had all the external results that she thought would make her happy - but she was MISERABLE. She also talks about a moment - that most business owners may inevitably face at some point - where she considered giving it all up." Today we peel back the curtain to give you a behind the scenes look of what it’s REALLY like to to run a six figure business, our mental health journeys and what that looks like in business ownership - and offer you some hope that you’re not alone, you will get through it, and nobody has it all “figured out”. If you or someone you know is struggling with mental illness, anxiety, depression, or just needs emotional support visit www.thelashpreneur.com/betterhelp to get matched with a licensed, accredited mental health professional online. Where you can find Cheryl: Website: www.untamedartistry.com Instagram: @untamed.artistry Cheryl's Personal Instagram: @agoodenoughhuman Podcast - Untamed Episode Highlights: [9:34] Mental health issues and what that looks like in business ownership [21:25] How feelings of “burnout” is really “misalignment” [29:22] The difference between KINDNESS and NICENESS
I recently attended an event for one of my biz buddies, Britt Seva - a stellar business coach for hairstylists, called Thrivers Live. One thing that really resonated with me that one of the speakers spoke about was having EMPATHY in how you handle the clients in your business. When a client gets unhappy - It’s usually caused by two factors - either they don't like the results, OR they didn’t like the experience. Depending on their comfort level of communicating with the business on their undesired results or experience will determine how they feel they can be heard. Sometimes that means contacting you and giving you the opportunity to fix the error and sometimes that means putting you on blast online by way of a bad review and telling anyone who will listen about their results/experience. It’s totally normal when we feel like somebody's upset with us or we feel threatened to go on the defensive and try to protect ourselves by making the client out to be wrong or that we’re the w...
Today we're going to talk about the sneaky clients. I've seen this come up in our Facebook community for The Lashpreneur Society a couple of times where people are like,“Gosh, this client, she just keeps booking the WRONG appointment cause she’s just cheap!” or “I’ve told her a million times she has to come in by 3 weeks or it’s a full set and she just keeps booking a fill” or just all of these frustrating client nuances. So what do you do as a business owner when you think that clients are trying to GET AWAY with cheaper services, or undercut the policies that you have in place? Enter - healthy business boundaries by way of your policies! Are you struggling with policies in your business? Maybe you don’t know which ones help avoid the most common client issues you’ll face or you’re not exactly sure how to word it so that it’s clear and enforceable? Well you’re in luck! I have my sample policies that worked extremely well in my business that eliminated 99.999% of client ...
No matter what level you're at in your journey of being a business owner, at some point you may want to consider renting a space to operate your business out of. On today's episode, we're gonna go over some basics of what you need to be aware of when looking for a commercial space to operate your business out of. Whether you’ve started your business yet or not, or if you're thinking about expanding beyond the current space that you're in… here are 5 things to consider when you start perusing the interwebs for a commercial lease space. EXTRA SPECIAL BONUS - I actually have a more in depth list of 23 THINGS THAT YOU SHOULD CONSIDER WHEN LOOKING FOR A COMMERCIAL LEASE SPACE that you can go download for free. This is the checklist I used when I was on a hunt for my first location! To get the full list - Go to www.thelashpreneur.com/leasequestions Episode Highlights: [9:37] Why you should AVOID renting a room in a hair salon at all costs. [14:08] What is an “anchor” store and how doe...
Would you like to increase your income without taking on more clients? On today’s episode, I’m sharing a tip that will show you how! I have ONLY shared this tip with my mastermind students who are building out salon teams - until now! This is a great financial exercise for you to do to see which service brings you in the most money for your time! To keep it simple and clear - this is not evaluating the profitability of your business - just the amount of SALES PER MINUTE. Doing this simple evaluation can help you to see if you've priced your services reasonably or if there are some major red flags to how you've structured your pricing! Once you know which service brings in the most money, you just do MORE of that service-which will allow you to increase your income without having to take on more clients! After doing this breakdown you may realize that you actually make more money doing a Classic fill per minute than doing a Mega Volume fill! And this is VERY COMMON if your pricing ...
I got a DM yesterday asking- IS MOMENTUM MASTERMIND A GOOD FIT FOR THOSE WHO HAVE ALREADY STARTED BUILDING OUT A TEAM? On today’s episode, I’d like to introduce you to Mastermind Member, Rose Meza, of Sugar Blossom Lashes. When Rose joined this program 6 months ago - she already had two locations and a team of 14 with sales of OVER HALF A MILLION in annual revenue. Rose has now built out a team of 20 (and growing!) and is projected to do $1.2 million in annual revenue this year Rose is incredibly business savvy, driven and highly motivated - so don’t get it twisted - Rose wasn’t hurting for success! However, external perceived success and a big business is not always what it seems from the outside looking in. If you think the stats I shared about Rose’s business have you believing she’s got it MADE - I want you to hear about her experience of joining the Mastermind over the last 6 months and what impact that has had on not only her business - but her personal life as well! If ...
On today’s episode, I spoke with Momentum Mastermind Member Tiffany Federico, of Bright Eyes Beauty Bar. Prior to the pandemic, Tiffany got pregnant, and found herself in need of hiring an employee to cover for her FAST. She quickly realized that it wouldn’t be as simple as she thought-there are a lot of legalities and responsibilities that come with building out a team. Now I’m not unrealistic - I know that it is COMMON in our industry to hire women as 1099 Independent Contractors - throw 50% commission at them and think you’re creating a win-win situation for both you, the team member and the business… and that is how A LOT of salon owners choose to build out their teams without actually looking at whether or not that pay structure is LEGAL or PROFITABLE. But OOF - did you know that 99.999999% of the time - the way the salon/contractor relationship is handled in our industry is 100% ILLEGAL and violates FEDERAL EMPLOYMENT LAWS (at least here in the US) - and just cause you do...
On today’s episode Lauren talks about her experience with her first employee who-within a couple weeks-was already stealing lashes and taking clients at home behind her back! Lauren says, “So I would say every time I listened to any free content out there on building a team-I was making EVERY SINGLE MISTAKE that someone who had gone through it before me was making and so I was like, I need to get help. I really need help.” Lauren was under a lot of pressure because when she first started, the whole goal was to start to pay herself more because she has $3,000 a month in rent, which is insanely high for a solo artist. So already, even if she was fully booked and doing $6,000, or $7,000 a month in sales, most of that was going to be to rent. So she made the investment into this program with the anticipation that she was going to build out a team to help support that. Applications for Season 2 of Momentum Mastermind are NOW OPEN through June 10th. If you’re considering building out ...
On today’s episode, I talk with Victoria Parrish who was essentially my “test subject” when it came to creating the Momentum Mastermind program. She experienced such significant growth in just a few short months of working through the curriculum and I knew that there were more beauty business owners who could benefit from the same training. Victoria started lashing about six years ago and always knew she wanted to grow, to have a team of ladies who had the same vision as her. She was always really good at her craft, but not necessarily the business- so she needed help. One thing that she knew she wanted to do was learn from somebody else's mistakes and gain insight into their processes. That way, she didn't have to waste her own time or go through the same mistakes as others. “For me, I'm a very black and white person when it comes to business. And a lot of times I was like, it's the end of the world. I ran on anxiety all the time. Tara really, truly helped me with the mindset a...
On today’s episode, I talk with Erica Hjelmaa about her experience going through the Momentum Mastermind program. Prior to the pandemic, Erica had one employee. Once her business was able to re-open, her employee- who was on a commission based salary- was asking for a raise. Erica didn't really know how to go forward with paying her more without it cutting into her profits. When she received an email about Momentum Mastermind, she felt like it was perfect timing because it was exactly what she needed at that time. She learned how offering a 50% commission was actually bad for business and what she should be looking for in hiring a new employee. We will be having more interviews coming from our Momentum Mastermind members! Season 2 of Momentum Mastermind starts in July and applications open May 25th through June 10th, 2022. If you’d like to join us for Season 2 of Momentum Mastermind, join me on an upcoming introductory call to learn more about this program and get your questions a...