MarTech Podcast // Marketing + Technology = Business Growth

MarTech Podcast // Marketing + Technology = Business Growth

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himalaya
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The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
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Ben and Steve discuss the pod-fade, different ways of monetizing content even offline, and the value of consistency, staying the course, and having a clarity of the bigger vision that your podcasting endeavor is supporting.

Ben and Steve talk about becoming the hub of the wheel in building influence, finding the gatekeepers within the vertical you operate in and understanding how you can reinforce your expertise by connecting and offering added value through your own unique framework.

Ben and Steve discuss the importance of having a clear path to revenue as a brand and business, taking advantage of the captive audience, and the new media trifecta.

Ben and Azadeh talk about a martech business’ strategy guide to media coverage, creating the winning pitch and finding the right person to communicate the piece in a way that is consumable, the value of thought leadership and earning trust.

Ben and Azadeh discuss the nuances of running a martech business in different world regions and what are the most common mistakes you need to avoid when expanding to a new region.

David Siegel, CEO of Meetup, offers an executive’s thoughts on modern marketing.

David Siegel, CEO of Meetup, offers tips for community building online.

David Siegel, CEO of Meetup, talks about The Great Resignation’s effect on marketers.

Nicholas Thickett, Managing Partner at Alignd, talks about social selling for compounding SaaS growth.

Nicholas Thickett, Managing Partner at Alignd, talks about how to accelerate your sales pipeline with comments.

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