This week on Product Marketing Insider, we're joined by Kelly Anderson, Product Marketing Manager at Google. Kelly is a product marketing leader with diverse experience in bringing solutions to the market, driving product adoption, building product strategies, influencing senior and international teams, and learning technical concepts quickly. Previously a PMM at Microsoft, Kelly has a proven ability to clearly communicate, collaborate with multiple stakeholders, and deliver solutions that meet customer needs. We discuss a variety of key topics, including: What Kelly's product marketing team looks like at Google, in terms of numbers and roles. Important things to consider when creating a go-to-market strategy. How to develop an existing GTM strategy. Challenges Kelly has faced when devising strategies - and how she overcame them. The process of taking products and features to market at Google, and how this compares with Microsoft.
This week on Product Marketing Insider, we're joined by Jeremy Castile, Senior Director, Product and Alliance Marketing, Docker. Jeremy counts GTM among his specialties and shared how product marketers can refine their strategy.
This week on Product Marketing Insider, RapidSOS' May Lauren Arad discusses her product marketing journey and gives an insight into life as a product marketing consultant.
This week on Product Marketing insider, we're joined by Aggelos Mouzakitis, CEO and Growth Product Manager at Growth Sandwich. Aggelos founded Growth Sandwich in 2017 in an effort to move on from his corporate product management job and is an expert in customer churn. Growth Sandwich is one of the most prominent Customer-led Growth agencies helping B2B SaaS companies make their marketing efforts work through win/loss data and deep customer empathy.
This week on Product Marketing Insider, we're thrilled to be joined by Su Simha, a PMM expert with extensive experience spanning 20 years. Su has worked with companies like Microsoft and has held roles such as VP and Head of Product Marketing at Bombardier, and Global Director of Product Marketing at N26.
This week on Product Marketing Insider, we're delighted to be joined by Lisa Edwards, Senior Product Marketing Manager at HubSpot. We lift the lid on her exciting product marketing journey so far, which skills she thinks are critical for product marketers, her top tips for product marketing newbies, and a whole lot more.
This week, we’re joined by Sonduren Fanarredha, Director of Product Marketing at Airbase and recognized YouTube partner. We discussed all things PMM, including the role of video in product marketing. Sonduren shares his journey to the role, views on the future value of video, top tips, and more. --- "I think video is going to continue to be a big heavy medium that people focus on. I think we saw that 85% of the traffic number two to Google was through YouTube and video content. I think you're seeing lots of B2B tech companies using video in a variety of different ways, for demand gen purposes, for adoption and consumption into the customer group that you have and your customer base. "
This week on Product Marketing Insider, we're joined by Olivia Michaud, Product Marketing Lead at Tresorit. Olivia helps companies build compelling products by uniting product, marketing, and sales teams. Join us, as she outlines her product marketing journey. --- "You need to be the one reminding everyone who you're building for, and who you're marketing to. That's what I see as my responsibility as well. Just always reminding everyone there's a person at the center of this, and this is who that person is and this is what they care about. And finally, maybe to communicate clearly and early with your stakeholders. "You'll have to understand their pressures, I would look to understand exactly what they need to do their job well, and position yourself where you can add the most value. For example, what does the product team need most from you? It depends on how many product managers you work with, but what is it that you can do for them that will help them most."
This week on Insider we’re joined by Head of Product Marketing at LinkedIn, Jennifer Bunting. Jennifer shares her unique journey into the role, what life is like as a PMM working for one of the biggest known platforms in the world, the challenges of global collaboration, messaging and launch tips and tricks, hopes for the future, and heaps more. --- "I think product marketers have an opportunity to take a page out of the brand marketers book, it's really hard to sometimes get as wide a net as you want in terms of your focus groups and building your product from the ground up. "But if you have an employee resource group at your organization, you could have a way to start thinking about diversity, inclusion, and belonging early on in the process rather than waiting and then finding out you've kind of missed a beat somewhere. I'm kind of optimistic that maybe product marketers will start doing more of that in the future."
This week on Insider we’re joined by Marie Le, VP of Marketing at MoneyLion. Marie shares her impressive career to date, what got her into product marketing, what product marketers can do to improve internal communication, her hopes for the future of the industry, and top tips for PMM newbies. --- "I'd like to see a better definition of the role. Because as the product marketing function becomes more prominent, there are overlaps with functions such as life cycle, growth marketing. And I think that there are opportunities here to better define the role of product marketing and the distinction between all the other functions and the value that product marketing brings."