Starting with the onboarding process, you need to instill the confidence in your clients with excellent customer experiences so that they are evangelical about you. The 3-ways to generate revenue Relieve anxiety and stress by focusing on 2 & 3 Communicating with a client is an opportunity Take amazing care of your clients Automate your onboarding process The value of getting in front of your clients Never let the debt go too deep Make sure you come back next week, we're starting a series on Customer Experiences. Where to Find Us The Happy Hour Hangouts Resources Get on Traci's Masterclass Waitlist Dawn's 10 Secrets to Get More Clients with Email Marketing
Working virtually can be lonely.Feelings of being behind or missing out is a normal feeling. Hal Elrod's Journal Tip Negative thoughts can happen. Emily Fletcher and Mike Michalowicz books We live in a perpetual state of being inadequate. They aren't necessarily doing better than you. Don't be discouraged. Where to Find Us Get on Traci's Masterclass Waitlist Dawn's 10 Secrets to Get More Clients with Email Marketing Follow Dawn on Instagram Check out Traci on YouTube Connect with Traci on LinkedIn
It is important to look at what marketing does for your business as a whole instead of just the silo marketing. Everything you do is traffic and content Ads keep all search traffic up You have to think of the overall health In the beginning, things might just be content machine, but they can change to traffic machines. Commit to being business owners that look at the business holistically instead of in a silo. Where to Find Us Get on Traci's Masterclass Waitlist Dawn's 10 Secrets to Get More Clients with Email Marketing Follow Dawn on Instagram Check out Traci on YouTube Connect with Traci on LinkedIn
Having systems, procedures and automations for management and marketing are essential for your business to continue when life happens. Keep Your Ducks in a Rowfor when life happens Keep a marketing machine running in the background. Have a strong team and hiring process. As business owners we get to architect our business. Document everything that you do. Where to Find Us Dawn's Instagram Traci's LinkedIn
FB ads can be totally overwhelming. Today we dive into a beginner's guide to FB ads for all of our business owners just reaching into FB ads. Get into a zen mindset. Put marketing at the very top. Don't compare and don't copy. Run FB Ads as a visibility project Always work backwards. Get the FB Pixel on all of your sites. When outsourcing Where to Find Us The Happy Hour Hangouts Resources Get on Traci's Masterclass Waitlist Dawn's 10 Secrets to Get More Clients with Email Marketing
Online marketing can be difficult as an introvert but it isn't impossible. You get to do what you want in your business and staying true to your energy source is important. You don't have to be an extrovert to put out video and marketing content. Introverts do not have to go to big events. Mix best practices with who you are. Repurpose content Well-Syndicated Content Screen-share videos & Audio Create evergreen content Keep moving forward every day in faith. Where to Find Us The Happy Hour Hangouts Resources Get Traci's 3 Pillars to Successful Social Ads Dawn's 10 Secrets to Get More Clients with Email Marketing
Imagery and good creative assets are essential for marketing. You don't have to invest a ton of money into your imagery, but you do need to have a careful strategy. You can influence 65% of the population with good images because they are visual learners. Digital marketers don't often talk about packaging. People will remember your face. Marketing platforms are visual nowadays. Invest in good graphic designs. Don't drop the ball on the visuals. Have a brand board. Retarget with different visuals. Visuals include your videos. Where to Find Us The Happy Hour Hangouts Resources Get on Traci's Masterclass Waitlist Dawn's 10 Secrets to Get More Clients with Email Marketing
If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting. Don’t only include the features. Sales funnels need the benefit Write a FAB Statement Because of (feature), it will (advantage) which means to you (benefit). Advantage vs. Benefit Never run out of hook ideas Do a feature dump & go through this process. Where to Find Us The Happy Hour Hangouts Resources Get on Traci’s Masterclass Waitlist Dawn’s 10 Secrets to Get More Clients with Email Marketing
What do you do if you're in an industry where you can't leverage Google, Facebook and Instagram with paid advertising? We dig into advertising for these controversial industries like CBD. A hard stance on paid advertising. Ad approval can be hard Have an offering outside of the restricted content. Do the actual selling in email marketing. If you don't have other products, have your funnel around education Be willing to slow down to speed up, instead of fighting FB. Change your domain enough to pass a human review. Where to Find Us The Happy Hour Hangouts Resources Get on Traci's Masterclass Waitlist Dawn's 10 Secrets to Get More Clients with Email Marketing