The Marketing Mentor Podcast

The Marketing Mentor Podcast

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451 聲音
In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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If you need confidence, this episode is for you. Mason Harris (a.k.a. The Chutzpah Guy and author of “The Chutzpah Advantage”) shares his ideas about how (and why), especially for the self employed, chutzpah is more important than confidence. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If your neck hurts from too much sitting at the computer, this episode is for you. I talked with Andrea Brody, a former graphic designer who is now a Pilates instructor who helps creatives relieve the pain she knows all too well. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you’re not sure how to use LinkedIn to get the clients you want, this episode is for you. Vivek Shankar, a copywriter focused on fintech (financial technology) shares the not-so-secret strategy he used to reach his ambitious financial goal, while traveling the world to boot! And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you are an empathetic person, this episode is for you. Melanie the Marketer shares her ideas about how empathy allows her to put herself into anyone’s shoes in any industry, especially her clients’ customers, which can also eliminate the need for a niche. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

In this special bonus episode with Jennifer Barrett, Head of Content for Fidelity, financial journalist and author of “Think Like a Breadwinner,” and Lisa Mullis, a veteran copywriter and designer, we laid the foundation for the Fireside Chat that Jenn and Lisa will have in real time at HOW Design live in Boston, on Monday May 23. They’ll share more secrets about how designers can earn more money, invest wisely and build lifelong wealth in Boston, May 22-24. Details at https://howdesignlive.com/

In this new episode in the “Where are they now?” series, I reminisced with multi-disciplinary artist, Ilena Finocchi, originally featured in 2001 in my first book, Self Promotion Online. She shares her most effective marketing tools and, more important, the attitude that’s allowed her to avoid the “starving artist” syndrome. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

In this episode with Communications Coach, Eleanor Handley and Show Director of HOW Design, Amy Conover, we talk practical strategies for presenting yourself with confidence, whether one-on-one, in front of a group or in an interview with a client or for a new job. This is part of a short series highlighting speakers at HOW Design Live in Boston, May 22-24. Details at https://howdesignlive.com/

If you want to use content marketing to position yourself as an expert OR if you’re a copywriter who’s not quite ready to put yourself out there, this episode is for you. Donna Jones explains how the PR tool, HARO, can help in both situations. If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

Are you having trouble keeping track of all the new features on LinkedIn? Not sure which ones to take advantage of? In my chat with LinkedIn Trainer, Beth Granger, she answered all of my latest questions about new (and old) features on LinkedIn. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you’re a "passionate practitioner" with the “good” problem of too much work, this episode is for you. Today’s guest, Sarah Durham, founder of Big Duck, has recently reinvented herself as a coach for “accidental entrepreneurs,” and shares insights into growing a creative business and so much more. If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

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