The New Music Business with Ari Herstand

Joining us this week is Mark Miller who is the CEO and Co-Founder of the Web3 company, Labelcoin, also known as “The Robinhood of music.” With the mission to eliminate artistic poverty, Mark breaks down how music fans will become investors and the benefits the app will have on artists’ careers. Learn more about Labelcoin here: https://labelcoin.io03:04 From running a booking agency to founding a startup16:17 Treating artists as a company19:54 Making songs investable with Labelcoin30:55 What the future Labelcoin app will look like32:03 Integrating with distribution services and running transaction fees34:34 Operating within the cryptosphere39:06 Music fans becoming investors46:14 What blockchain is Labelcoin built on?49:02 What artists and fans can look forward to when Labelcoin launches50:45 Breaking down the Curated Collections56:46 Integrating with third party companies and housing your NFTs1:03:53 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Mark Miller:Website: https://labelcoin.ioTwitter: https://twitter.com/labelcoinInstagram: https://instagram.com/labelcoinEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take See acast.com/privacy for privacy and opt-out information.

Joining us this week is Sam Duboff, the Director and Head of Creator Brand & Product Marketing at Spotify! In this episode, Ari and Sam dive deep into everything about Spotify for Artists’ promotional tools, editorial vs. algorithmic playlists, production credits, payment structure, and much more.Visit Spotify's resources here:Spotify for Artists: https://artists.spotify.com/Made to Be Found: https://found.byspotify.comLoud & Clear: https://loudandclear.byspotify.com03:40 Welcome06:52 Using Spotify for Artists09:08 Shopify integration10:49 Canvas16:23 Promotional tools and editorial playlists25:48 Pitching to Spotify editorials26:46 Is pre-saving worthwhile?30:00 Turning a listener into a fan34:54 Promotional tools and editorial playlists (continued)38:28 Do major labels artists get guaranteed playlist inclusion?42:37 How many songs get uploaded to Spotify everyday?43:41 Algorithmic playlists and how to stay on them49:37 User playlists and Low Volume Funk52:13 Playlist inclusion vs. consideration1:02:30 The royalty pool1:06:33 User-centric payment model1:10:36 Enhancing song credits1:13:52 Marquee’s promotional tools and measuring ROI1:23:17 Discovery Mode1:28:21 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Sam Duboff:Website: https://www.samduboff.comInstagram: https://instagram.com/sduboffLinkedIn: https://linkedin.com/in/samduboffTwitter: https://twitter.com/duboffEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take See acast.com/privacy for privacy and opt-out information.

Our guest this week on the New Music Business is music supervisor and Vice President of the Guild of Music Supervisors, Madonna Wade-Reed. Her credits include TV shows such as All American, Batwoman, American Crime, Reign, Blue Mountain State, Smallville, One Tree Hill, plus films such as 8-Bit Christmas, Lovesick, A Thousand Words and the documentary Let It Fall.In this episode, Madonna breaks down her responsibilities within new projects, why it’s vital for artists to educate themselves on licensing, as well as a closer look into why the music supervisors’ movement is unionizing. Sign the petition and learn more about the cause: https://linktr.ee/musicneedssupervision05:46 Welcome10:11 Breaking down the role and timeline of a music supervisor13:38 Spotting session and conversations with production team16:38 Music clearance and placing process19:36 Do music supervisors work directly with artists?24:53 Hiring process and employment status29:51 Why music supervisors are unionizing37:34 How can people support the movement?50:11 Rate earnings in 2006 vs. 202256:25 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Madonna Wade-Reed:IMDB: https://www.imdb.com/name/nm0905532/Instagram: https://www.instagram.com/whoopsiedaisymusicTwitter: https://twitter.com/mwrdaisyEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take See acast.com/privacy for privacy and opt-out information.

Our guest this week on the New Music Business is singer/songwriter Sammy Arriaga. Ari and Sammy dive deep into everything songwriting and his successful endeavors in the world of NFTs. To learn more about Sammy, visit https://sammynft.com.2:34 Welcome4:07 Upbringing and auditioning for American Idol8:35 Life-changing move to Nashville16:37 Writing 1000 songs, shopping on Music Row and signing to Sony30:04 Aftermath of getting dropped from Sony31:36 Journey into TikTok37:06 Jumping into the NFT world45:27 Busking in Twitter Spaces to avid NFT collectors53:44 Primary sales price and what’s included1:02:54 Reinvesting NFT income and breaking down the crypto ecosystem1:18:16 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Sammy Arriaga:Website: https://sammynft.comOpenSea: https://opensea.io/collection/metagirldhTikTok: https://www.tiktok.com/@sammyarriagaInstagram: https://www.instagram.com/sammyarriagaTwitter: https://mobile.twitter.com/sammyarriagaYouTube: https://www.youtube.com/sammyarriagaEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take See acast.com/privacy for privacy and opt-out information.

Our guest this week is Anne McKinnon, the co-founder and CEO of the web3 experience platform Ristband (ristband.co). In this episode, Ari and Anne break down everything musicians need to know about the ever-evolving metaverse and how exactly it’ll add value to artists’ careers.To hear all of the most up to date news about Ristband, you can join their Discord community here: https://discord.com/invite/ce7jDJM9uA4:10 Welcome6:04 The story behind Ristband14:06 Explaining the metaverse18:22 How’s the metaverse different from a video game?24:35 How’s the metaverse going to benefit artists?31:19 Breaking down virtual concert experiences46:01 Relationship with Epic Games47:19 Ristband events showcasing NFT artists52:42 Decentralized vs. centralized platforms59:15 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Anne McKinnon:Website: https://www.ristband.coDiscord: https://discord.com/invite/ce7jDJM9uAInstagram: https://www.instagram.com/ristbandincTwitter: https://twitter.com/ristbandincLinkedIn: https://www.linkedin.com/company/ristband/Edited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take See acast.com/privacy for privacy and opt-out information.

This week on the New Music Business, our very own Ari’s Take Academy course instructor Carey Rayburn (Good Co. and Rayburn Entertainment) joins Ari to discuss Performing Arts Centers and how to best navigate your live career within the Special Events market.3:07 Welcome4:32 Breaking down the Performing Arts Center market7:13 Benefits of a subscription model8:41 The kind of acts that PACs book16:06 Presenters, compensation and entertainment23:21 Age demographic breakdown26:10 Performing at conferences35:48 Artist grants and community outreach38:52 Advice for musicians interested in the Special Events market46:10 Working with wedding and event planners55:37 Good Co. music, Rayburn Entertainment and the ATA course59:15 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Carey Rayburn:Website: https://www.goodcomusic.com/Instagram: https://instagram.com/goodcomusicSoundCloud: http://www.soundcloud.com/goodcomusicTwitter: http://www.twitter.com/goodcomusicYouTube: http://www.youtube.com/goodcomusicEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take See acast.com/privacy for privacy and opt-out information.

This week on the New Music Business, Ari is joined by Lyle Hysen and Kyra Wendel of the sync licensing agency, Bank Robber Music. They discuss everything from how they organize and pitch playlists, what today’s sync fees are looking like, negotiations with record labels and publishing companies, the best pitching methods, and much more! To learn more about Bank Robber, visit https://bankrobbermusic.com. And you can send streaming demos toinfo@bankrobbermusic.com4:06 Welcome5:47 Bank Robber Music and what defines a sync agency10:39 Organizing playlists in response to briefs12:39 Partnering with record labels and publishing companies17:00 Clearing the master and publishing rights18:51 Pitching playlists, individuals songs and prioritizing certain artists23:19 Breaking down the sync fees38:07 Why artists should work with a sync agency39:15 Business models of sync agents44:05 Difference between sync libraries and exclusive agencies47:36 Do artists have a say in where their song may get placed?49:26 How to work with Bank Robber52:52 Crafting the ideal email pitch57:03 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Bank Robber:Website: https://bankrobbermusic.com/Instagram: https://www.instagram.com/bankrobbermusic/Twitter: https://twitter.com/BankRobberMusicEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take See acast.com/privacy for privacy and opt-out information.

This week on the New Music Business podcast features Bob Babisch, the Vice President of Entertainment for the glorious Summerfest. Following its 1968 debut, Summerfest has evolved into what is now recognized as “the World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration with approximately 800k people. Babisch manages tens of millions of dollars in the entertainment budget for Summerfest on an annual basis, and has worked with a plethora of artists over his 46 years in the music industry, from The Rolling Stones, Paul McCartney and Stevie Wonder to Whitney Houston, Lady Gaga and Kanye West. Learn more about Summerfest here: https://www.summerfest.com5:05 Welcome7:38 The history of Summerfest9:42 How many people each stage holds11:54 Structuring the festival lineup13:27 Showcasing local Wisconsin artists16:45 Keeping up with the times18:30 When Summerfest starts booking acts22:15 Fishing where the fish are23:38 The finances behind Summerfest30:17 The production crew35:25 Change over times and standard line checks38:46 Video screens on stage39:51 Festival hospitality41:39 Smaller ground stages43:44 How to get booked at Summerfest47:29 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Bob Babisch:Website: https://www.milwaukeeworldfestival.comWebsite: https://www.summerfest.comInstagram: https://instagram.com/summerfestTwitter: https://twitter.com/sfestbobEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take See acast.com/privacy for privacy and opt-out information.

This week on the New Music Business, the 4-piece Georgia band Walden breaks down their fully independent and successful Where’s Walden Tour that grossed $80k and carried them across the entire U.S. with only a $50 budget.3:18 Welcome3:53 The Where’s Walden Tour9:03 Booking and outreach from start to finish12:58 Breweries vs. traditional music venues16:42 With a little help from Indie On The Move, Yelp and Facebook22:32 No show close calls31:27 Interactive website tour map35:46 Inside the Where’s Walden Tour poster38:06 Merch game38:55 Cold pitch emails and negotiations48:18 Merch game (continued)55:18 What they would have done differently1:05:47 How they grossed $80k1:15:08 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Walden:Website: https://whereswaldentour.comInstagram: https://www.instagram.com/waldengramsTikTok: https://www.tiktok.com/@whereswaldentourYouTube: https://www.youtube.com/channel/UC6riyJ3_-KFkZBDKYZ9t89QEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take See acast.com/privacy for privacy and opt-out information.

Enrollment is NOW OPEN for Ari’s Take Academy! In this episode of the New Music Business, we’ve got all the ATA instructors together to discuss the current state of the music industry. We also invited our community to be a part of this special live round table discussion, so be sure to stick around for the Q&A at the end. To learn more about ATA, please visit: https://aristakeacademy.com and use code NMB for 10% off!4:42 Welcome6:52 Introducing Vo Williams (@thisisvo)8:10 Vo on performing in the Tampa Bay Lightning arena for 20k people9:42 How Vo got started in the sync licensing world11:39 What are companies paying for the rights to place music for sync?13:33 How sports teams got in touch with Vo14:57 Can the same song be synced more than once?15:41 Sync successes within the ATA community––––––––––––17:27 Introducing Lucidious (@lucidous) & Jenny Powers (@iamjennypowers)19:38 What is the focus right now for promoting music?25:59 Digital marketing campaigns within the ATA community––––––––––––28:40 Introducing Austin Georgas (@austingeorgas) & Jun Park (@junparka)31:53 How TikTok is being used by artists and labels34:49 Why TikTok is so powerful for your music career37:42 Discovering new music through TikTok and its streaming conversion rate––––––––––––40:58 Introducing Clare Means (@claremeans)42:54 The similarities between busking and livestreaming44:33 Why Twitch and TikTok are the best for livestreaming in 2022––––––––––––49:12 Introducing Carey Rayburn (@goodcomusic)50:37 Having a built-in audience within the Performing Arts Center (PAC) market53:23 What your performances need to achieve recognition54:11 ATA community successes within the PAC market––––––––––––56:03 How have FB/IG ads changed since TikTok came into the picture?59:36 How can artists work with Flighthouse?1:01:30 How can cinematic orchestral music best succeed in the sync licensing?1:03:19 How can older musicians fit into the new music world?1:05:07 The type of acts that works best within the PAC market1:06:32 The power of using universal and timeless themes in your music1:07:46 Working smarter (not harder) with the ATA community1:10:28 Why there’s room for every genre and how to best navigate your audience1:17:44 Farewell messageSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take See acast.com/privacy for privacy and opt-out information.