Today on Confessions of an Entrepreneur Grant Cardone drives with master internet marketer Frank Kern. What is the truth behind Frank Kern? Does he really surf all day? He confesses that he’s not good at selling people in person—he sells from a distance. Frank builds systems that turn advertising into profit. Frank talks about how when people start building their marketing list they neglect the list. How many people sign up for a list if they were told, “we’ll hardly ever communicate with you”? Three words to remember: HIT THE LIST!