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Wake Up To Marketing
7 min2020 DEC 16
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023: The Truth about Cold Inbox Pitches

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You open your inbox, and what do you see? Untargeted, unsolicited, irrelevant pitches. It's a huge turn off, and whilst once in a blue moon it'll lead to a sale, it repels more than it attracts. So is there a place for cold inbox pitching? Yes, when done properly, it can be an effective strategy. Let's explore...