Ande has made it her mission to break down the emotional, behavioral and societal barriers that stand between women and strong financial foundations. Early in her more than 25 year career she rejected traditional planning methods that didn’t account for how emotions factor into financial decision making. Wanting to do things differently, she developed an expertise in behavioral finance. In the years to follow, she saw again and again that conventional wisdom about women and money was flawed: It’s not women’s finances that determine their self-worth. It’s women’s sense of self-worth that determines their finances. And like that, a new philosophy was born. In late 2018, Ande launched myWorth, a media community that’s inspiring a financial awakening among women who are eager to take control of their financial journeys. She built myWorth on two core beliefs: Traditional approaches to speaking to women about money are broken. And conversations about money must align directly with w...