On this episode of “The Shine Strategy,” I’m thrilled to welcome the brilliant Kate Edwards, co-founder and COO of Heartbeat, and co-host of “The Next Ten” on Podast One. Heartbeat is a marketing technology platform that connects brands with real consumers to run influencer-style campaigns on Instagram. As of 2019, Heartbeat has a captive network of over 250,000 Millennial and Gen Z ambassadors and reaches over 600 million people on Instagram. Kate began her career at top creative advertising agencies working with clients such as Procter & Gamble and Johnson & Johnson. She went on to consult for the Global Vertical Marketing team at Facebook and led business development for Three Day Rule. She is a Brown University alumnus and received her MBA at UCLA Anderson as an Easton Technology Fellow. She’s even been a contestant on “Jeopardy”! I get really excited when I learn new things about social media and the future of marketing, so my conversation with Kate was incredibly inspi...