The United States is awash in manipulated information about everything from election results to the effectiveness of medical treatments. Corporate social media is a particularly effective channel for manipulative communication — Facebook being a particularly willing vehicle for it, as evidenced by the increased use of warning labels on false or misleading posts. Not to mention the inconsistent, confusing, and controversy-stirring ways that comments and posts are moderated in social media spaces. While the methods of distributing misinformation have shifted with technological advancement, the principles of manipulative communication are nothing new. InSocial Engineering, authors Robert Gehl and Sean Lawson explored how online misinformation is rooted in earlier techniques: mass social engineering of the early twentieth century and interpersonal hacker social engineering of the 1970s. The two methods converge today into what they call “masspersonal social engineering.” Through a mi...