A vision is what gets you out of bed in the morning. It’s what validates an organization’s existence over the long haul. But not everybody is a visionary, spontaneously possessed with Joan-of-Arc-like certainty in their life’s mission. As Simon Sinek points out, there’s a lot of cultural pressure, especially within entrepreneurial spheres, to be Joan of Arc even if you’re not. But for those who aren’t sure where their personal North Star lies, he proposes a different approach—instead of s...