Think Globally
8min2020 AUG 29
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If you’re looking to raise money for a project, put yourself in the position of a donor or investor for a moment. Everyone is asking you for money. You are under siege. So how would you like to be approached? No one likes being treated like an ATM machine. But what if someone asked you to become a creative partner in solving a problem that you both deeply cared about?According to Jeff Walker, former CEO & Co-Founder of J.P. Morgan Partners, if one approaches an investor with the notion that financial “help” is needed, the relationship has little room for growth. “You never come to someone on bended knee,” says Walker. Rather, encourage participatory, collaborative relationships with investors.In this lesson, Walker introduces a technique he has dubbed “Jeffersonian Dinners.” The basic idea is that passion-centric dialogue and problem solving prove more effective than the more formal “pitch and present” approach to fundraising.“The (Don’t) Ask”Start conversations that bri...