When it comes to content marketing, failing to plan is planning to fail. Why do some marketers struggle with content planning? It isn’t easy nor is it always properly valued. Sometimes, content planning gets overlooked. Today’s guest is Vassilena Valchanova, a digital strategist, trainer, speaker, and blogger. She talks about why it is important to plan content consistently with a repeatable and effective framework by sharing her blueprint for content planning. Some of the highlights of the show include: Content Planning: Focus on the right things and follow a predefined structure Pros: Goal is to promote products and give people helpful information Cons: Without a clear process for planning content, promotional content fills gap Out of Necessity: Why Vissilena created content marketing blueprint/framework Purpose: Blueprint is a strategy document that helps with daily content planning Process: How Vissilena’s content blueprint strategy works from start to finish How to create yo...