In episode 334, Matthew Brennan returned to discuss his new book "Attention Factory: The Story of Tik Tok & China's ByteDance". Matthew began with the inspiration and the key themes behind the first English book specifically focused on ByteDance, observing the rise of the company. He discuss the backstory of Zhang Yiming, founder of ByteDance and how he learned from his past experiences to build Toutiao first before embarking on Douyin that eventually led to Tik Tok. Last but not least, Matthew debunked the common misconceptions on Tik Tok and ByteDance, explained how their business models work and offered a glimpse to the challenges ahead for the company in the near future. Here are the interesting show notes and links to the discussion: Matthew Brennan, Co-founder of China Channel and author of “ (chinachannel.co, @mbrennanchina , Linkedin, Wechat:Yowdy-CQ) As the highest recurring guest on the podcast, it’s great to welcome you back. First question: what have you been up to sin...