Successful selling requires being able to “push past the concept of just the transactional mindset of sales,” says Dale Dupree, founder of the Sales Rebellion sales training company. He gained that perspective during his time selling copiers, which went from expensive tools to commodities. Rather than trying to win “a race to the bottom” on pricing, Dale says successful salespeople earn business by helping companies be more efficient and profitable. He also credits introspection and finding “something much deeper” for his recovery from depression and a suicide attempt — and he uses those skills today to better engage clients.Hear Dale and John discuss their shared histories in copier sales and how that shapes their approach to selling today. Interested in connecting with Dale? https://www.linkedin.com/in/copierwarrior/ (https://www.linkedin.com/in/copierwarrior/)