John Peyton is CEO of Dine Brands Global, which owns the IHOP and Applebee’s chains. His company has emerged from the pandemic as a stronger, technology-driven organization still rooted in its decades of ‘Eatin’ Good in the Neighborhood’ customer equity. John shares his thoughts on leveraging his leadership experience at Realogy and Starwood to help Dine Brands scale stronger and faster through viral marketing, loyalty programs, Ghost Kitchens, digital brands, and partnering with franchise owners. Inside the ICE House: https://www.theice.com/insights/conversations/inside-the-ice-house