Jeff's Asia Tech Class
55min2021 APR 11
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This week’s podcast is about how to think tactics that generate short-term growth and results. And we see these coming out of China all the time. In particular, I talk about how Pop Mart used blind boxes. How Joy Spreader and Ruhnn Holding used influencer marketing. And how everyone is using community group buying.You can listen to this podcasthereor atiTunes,Google PodcastsandHimalaya.Here is theCBS talk with Li Lu.Three questions for when you are thinking about tactics resulting in high-growth: Will this short-term tactic or growth hack lose strength? When? Is it a required new capability? Is it a structural advantage?—–-----Related podcasts and articles are: Joy Spreader and How to Think About KOL / Influencer Marketing (Asia Tech Strategy – Daily Update)From theConcept Library, concepts for this article are: Community Group Buying Influencers and KOLs Virality and Word of Mouth Chinese Digital Consumer Network (CDCN)From theCompany Library, companies for this article are: Jo...

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