Simon Morrish is the CEO and founder of Xlinks, CEO of Ground Control and Partner at Levitate Capital. Simon is a serial entrepreneur (he is the founder of amongst others, Xlinks, Future Motors and Skysports) who has invested in and worked with companies such as Excel IT, Solar Ventus, CQC, Survey Roofing and Litter Boss. Simon started out at Morgan Stanley as a Derivatives Analyst, he then worked at McKinsey & Company. With his wife, he co-founded and directed How-Smart Ltd which was successfully sold to a larger competitor. Simon holds a Master’s degree with Distinction in Economics, Engineering and Management from Oxford University and a Master of Business Administration degree with Honors from Harvard Business School. Simon was a recipient of the EY Entrepreneur Of The Year award for Transformational Leadership in 2018 and was the recipient of the British Business Excellence Awards LDC Entrepreneur of the Year Award in 2021.