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Episode 106 - What you need to know about the LinkedIn algorithm to get results - Mark Williams


What you need to know about LinkedIn's algorithms to get results


These days, we’ve all got a LinkedIn page, but how hard is it working to promote your business? How many comments are you attracting from your posts, how much visibility are you receiving, and how much are people engaging with you? You may indeed have a great LinkedIn page or post a great LinkedIn article, but if no-one actually sees them, what have you achieved?


Whether your post gets seen or not is all down to LinkedIn’s algorithms. And, as we all know, algorithms are not always easy to please.


One man who does know how to keep LinkedIn happy, however, is Mr LinkedIn himself, Mark Williamson. Mark is the creator of the award-winning LinkedInformed podcast and on today’s Simply Marketing show he shares his tips on how to work with the LinkedIn algorithms to boost your company’s visibility. Listen now…


What we discuss:


  • Top tips on how to get started on LinkedIn
  • How to make yourself more visible on LinkedIn
  • Why LinkedIn wants to see your personal side
  • Why comments count on LinkedIn
  • Posting tips – quality versus consistency


What you will learn:


  • The number one thing LinkedIn's algorithms want from your post
  • How to make LinkedIn algorithms work for you
  • Why text is still the most powerful form of content
  • How to get your audience to engage with your LinkedIn content
  • Why you need to know about dwell time factor


If you want to hear more from Mark about how to work with LinkedIn’s algorithms, find him on Linked In by searching Mr LinkedIn, listen to his LinkedInformed podcasts, or visit Linkedinformed.com


More about Mark

Mark Williams (commonly known as ‘Mr LinkedIn) is widely regarded as one of the world’s top LinkedIn experts.

Following a career spanning 20 years in the recruitment industry Mark set up ETN LinkedIn training in 2008. Since then he has trained thousands of LinkedIn users from a diverse range of industries and roles.

He is also an accomplished keynote speaker, author and award winning podcaster with his popular weekly show ‘LinkedInformed’.

Mark’s passion for his niche subject shines through as he enthusiastically demonstrates why LinkedIn is such a key business tool.


Where to find Mark


For more marketing tips and ideas, take a look at my FREE resource: 101 Online Marketing Activities Guide. With over 90% of the content applicable for people selling services, it’s essential reading! Download it at alisonteare.com/101


Or join my Facebook Group and speak to me and other members direct. Search Simply Marketing / Market your business online


To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.


For more marketing tips and advice on how to grow your business, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.


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