My guest this week is Bob Pomann, who discovered hisunique ability to tell a story through sound while doing sound effects for the original Saturday Night Live. Hewent on to create Pomann Sound, a full-service audio-post and sound design house located in midtown Manhattan on the Penthouse floor, now in its 38th year, going strong since 1984. Bob went on to design sound forDisney’s long-form animated series,Doug, and his specialized sound can be heard on series includingLittle Einsteins,Kids Next Doorfor over 800 animated episodes. He’s also worked with all the major ad agencies on campaigns for major brands like Subway, Nicorette, and Verizon Fios, and in 2010 was the Gold Winner in the Cannes Lions International Advertising Festival for his work on the Dos Equis “The Most Interesting Man In The World” campaign. During the interview we talked about having a studio in Manhattan, getting client approvals for Atmos mixes, getting started in the business as a high-school intern, som...