In today’s world, there’s so much information out there and people are too exhausted to implement what they have learned. How do we stand out, hook our audience, and remain in their minds so they can actually take action on what they learn from us? The answer is choosing your one thing and talking about it with a good story. In this episode, 35+ year advertising industry veteran, host of the Business of Story podcast, and the World’s Most Industrious Storyteller, Park Howell talks about how to efficiently share your ‘one thing’ with people using the ABT story-telling framework. "Narrative is leadership. If you bore, you lose people. If you confuse, you lose people. If you obfuscate, no one is going to follow you." - Park Howell 3 Things You’ll Learn in This Episode The importance of focusing on ONE thing in your storyHow do you go through the process of selling a singular narrative, so you don’t confuse and lose people? The three forces of a good storyHow do you make people c...