Diana Sierra is the co-founder and CEO of Be Girl, a social enterprise currently focused on helping girls, especially those who live in low-income communities, get access to the proper products with which to manage their menstrual hygiene. You can learn more at http://plusacumen.org/blog/on-leading-change-how-are-you-making-your-customers-feel-beautiful “This conversation goes way beyond pads or panties. It’s about changing consumer behavior through design.” When it comes to designing solutions for the poor, many people are quick to emphasize the need for it to be practical, affordable and accessible. However, how many of us stop to figure out a solution that makes the people we are trying to serve feel beautiful as well? If we did that, how might it change about the way the poor see themselves, and the way others view them? Diana passionately believes that just because she designed something for end-users in Africa doesn’t mean that she has to compromise on aesthetics or qualit...