This week I’m joined by Damon Oates, founder of Deco Exchange and the Maker’s University to help us answer a very important question: where do we find subscribers for our box, and how do we make sure they’re the perfect fit? So you have a great idea for a box. Your head is swimming with all the possibilities you could dream up for your members, and then it hits you: who will be subscribing to your box? If you haven’t given it a lot of thought, you might fall into a common trap that Damon says people often think themselves into: “People always feel like they’re selling to someone just like themselves. They think, I would never buy that because I could just make it myself.” But the reality is that your ideal customer might not be anything like you other than sharing a common interest. Think about the box that you want to build. What kind of person would want to buy your box? The more specific you are, the better you’ll be able to target your ideal subscriber. No matter who you...