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The Narrative: Building Business Stories
24 min2017 OCT 31
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How To Talk Your Way Into Closing Any Deal w/ Ralph Barsi

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Sales presentations can be the actual worst.

One minute into an hour full of bullet points, mismatched colors, and awkward transitions, most people have made their judgement about the presentation. Spoiler: it’s not good.

Our guest on The Narrative podcast this week was Ralph Barsi from ServiceNow. Ralph has more than 25 years experience in sales and learned that the one key to engaging any audience is through conversational storytelling. And an engaged audience is more likely to turn from prospect to customer.