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The Narrative: Building Business Stories
28 min2018 APR 17
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How to Use Humor as a Business Tool w/ Scott Dikkers


Scott Dikkers, founding editor of The Onion, its longest serving editor-in-chief, winner of a Peabody award and New York Times Bestselling author of How To Write Funny joins the podcast to give his advice on how to best use humor as a tool in the workplace.

Humor can be an incredibly powerful tool in storytelling but it comes with a big risk. Dikkers gives his expert advice on how to employ his 11 funny filters to make your joke succeed, but also acknowledges that not all jokes will. He explains how all comedians tell jokes that don’t land, and gives advice on what to do when it happens.