As part of the programme for the Master in Digital Fashion Communications, the Università della Svizzera italiana and Université Paris 1 Panthéon-Sorbonne invited SHOWstudio Editor Mimma Viglezio to speak with Jonathan Kiman, Worldwide Director of Brand Strategy & Product Marketing at Gucci. The conversation takes place in front of an audience of students and members of the general public. Video shooting and production: Shondel Bervini and Mattia Pera eLab – eLearning Lab of USI – Università della Svizzera italiana www.elearninglab.org